Not Creative Episode 04: Costanza Scarpa
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Not Creative Episode 04: Costanza Scarpa
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About this listen
In this episode of Not Creative Podcast we talk to Costanza Scarpa, Senior Director of Strategic Content at Celonis, copywriter and general marketing powerhouse. Her career spans agency and in-house roles, providing a unique perspective into creativity.
She came back to our questions with one of her own: What if we stopped treating creativity like it only belongs to artists, writers, or designers and started recognising it in every role?
We explore:
- How problem-solving and all thinking is creative
- The value of creativity in high-volume workflows
- Why audience relevence matters even in the most practical outputs
- How project managers flex creative muscles daily
We got into the importance of creative constraints and team collaboration - including some very hot takes about who owns creativity.
Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.
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