Charles Vallance, founding partner of global ad agency VCCP and MacDaddy of strategy, joins Noob Gaming to explore the overlaps between advertising, live streaming and gaming culture.

We cover everything from how brands create “shapeshifting” identities that work across media, to the parallels between playground catchphrases and modern memes, to why gaming may be today’s ultimate underground culture.

Packed with wisdom, war stories and advice for anyone trying to connect with next-gen audiences.

Dare I say, it's a delight.

Our sponsor is DIVISION www.division.ae

Intro Music is Run created by Tristan Barton (License Number - TI1EzW)

Jo Redfern is one of the sharpest minds working at the intersection of kids, media, gaming, and fandom. She’s the founder of Futurehood Media, co-host of the Kids Media Club Podcast, and has helped brands from Disney to Roblox figure out how to stay relevant with the next generation.

In this episode, we unpack:

• How Gen Z and Gen Alpha really experience media (hint: there is no online vs. offline)
• Why games like Roblox are the new playground, classroom, and social network combined
• How gaming drives real-world participation — including in sports
• What brands get wrong (and occasionally right) when trying to show up in game space
• Why the Minecraft movie was a wake-up call for Hollywood
• And how the generation that grew up gaming is now redesigning the rules of culture — both online and IRL.

If you care about media, marketing, sport, or the future of culture, this one is unmissable.

Our sponsor is DIVISION www.division.ae

Intro Music is Run created by Tristan Barton (License Number - TI1EzW)

In this episode, Will is joined by Hani Hashem, co-founder and CEO of Fahy Studio – a trailblazing Saudi gaming studio at the heart of the Kingdom’s creative boom. From modding Pokémon games in his teens to helping shape the future of Saudi Arabia’s gaming ecosystem, Hani’s journey is one of vision, guts, and gameplay.

Together, they explore:

• How Vision 2030 is turning gaming into a national priority

• The realities of building games (and studios) from scratch

• The hidden challenges of mobile game development and publishing

• What it takes to go from strategy decks to successful titles

• Why Saudi is fast becoming a global gaming powerhouse

Whether you’re a curious outsider or a games industry vet, this episode is a deep dive into the thinking behind one of the region’s most exciting creative industries – from the inside.

Our sponsor is DIVISION www.division.ae

Intro Music is Run created by Tristan Barton (License Number - TI1EzW)