From Adland to Gameland: Charles Vallance on Building Bold Brands in New Worlds
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From Adland to Gameland: Charles Vallance on Building Bold Brands in New Worlds
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About this listen
Charles Vallance, founding partner of global ad agency VCCP and MacDaddy of strategy, joins Noob Gaming to explore the overlaps between advertising, live streaming and gaming culture.
We cover everything from how brands create “shapeshifting” identities that work across media, to the parallels between playground catchphrases and modern memes, to why gaming may be today’s ultimate underground culture.
Packed with wisdom, war stories and advice for anyone trying to connect with next-gen audiences.
Dare I say, it's a delight.
Our sponsor is DIVISION www.division.ae
Intro Music is Run created by Tristan Barton (License Number - TI1EzW)
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