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The Brian Wright Show is dedicated to entrepreneurs, their team and family members and for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic marketplace.

What if you approached each business day with the same urgent focus you feel when a one-star review appears? This transformative mindset shift could revolutionize your business's online reputation and eliminate the anxiety that comes with negative feedback.

Most business owners operate in reactive mode - they're completely engaged with daily clinical or operational tasks until something goes wrong. When that dreaded one-star review appears, suddenly there's panic, emergency meetings, and a desperate scramble to offset the damage. But this reactive approach misses the fundamental opportunity to build a proactive review strategy from day one.

The modern consumer researches more thoroughly than ever before, often contacting five or more businesses before making decisions. In this landscape, your review profile serves as your digital storefront, with authenticity being the key differentiator. Rather than obsessing over a perfect 5.0 score (which consumers increasingly view with skepticism), the goal should be a substantial collection of genuine reviews averaging around 4.8-4.9 - a range that communicates excellence while maintaining credibility.

Implementing this proactive approach requires structural commitment: weekly strategy sessions focusing specifically on review generation, incorporating review objectives into morning team meetings, training staff to recognize satisfaction cues, and creating effective asking techniques. The real power comes from consistency - collecting one positive review daily creates a powerful buffer against the occasional negative experience that every business inevitably encounters.

For employees, becoming a champion of the review-gathering process adds tremendous value both personally and professionally. In a job market where finding dedicated, growth-oriented talent remains challenging, being the team member who consistently contributes to building the business's online reputation can significantly enhance your career trajectory and earning potential.

Ready to transform your approach? Stop waiting for crises to care about your reputation. Build the systems, train your team, and create the consistency that turns review management from a source of anxiety into a cornerstone of your business strategy.

Send us a text

Click here to Schedule a Free Consultation

Click here to Subscribe to The Brian Wright Show YouTube Station

Click here to Subscribe to The Brian Wright Show Podcast

Click here to Follow The Brian Wright Show on Instagram

The Brian Wright Show is dedicated to entrepreneurs, their team and family members and for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic marketplace.

The modern consumer lives in a world where attention spans have shrunk below that of goldfish (yes, literally—Microsoft proved it), and Gen Z loses active focus after just 1.3 seconds. Bombarded with over 10,000 marketing messages daily, your potential customers are more distracted than ever. So how do you break through?

In this compelling premiere episode, I dive deep into what makes this "new economy" different and why conventional business approaches are failing. You'll discover why 91% of consumers choose businesses based primarily on experience rather than product quality, how one minute of video equals 1.8 million words in impact, and why nearly 90% of people willingly pay more for convenience.

Whether you run a restaurant, hotel, healthcare practice, or any business struggling to stand out in a commoditized market, these insights apply universally. The skills that have made our orthodontic clients successful—exceptional hospitality, psychology-based communication, and strategic digital presence—work across every industry. I share real examples of businesses transforming through data-driven decisions rather than personal bias, and why proactive change always beats reactive scrambling.

Most importantly, you'll learn why action trumps perfection. The businesses winning today aren't waiting for perfect conditions—they're implementing, learning, and refining in real-time. As we expand our mission with this rebrand, our commitment remains: providing you with proven strategies to transform your life, career, and business in an economy that rewards those who adapt fastest.

About our Host:

Brian Wright is the Founder of& CEO of New Patient Group and WrightChat. ⁨@NewPatientGroupWrightChat⁩ He is a trusted consultant and speaker for Align Technology, the Makers of Invisalign (3 billion dollar publicly traded company). He is a leadership, sales and hospitality expert that applies those skillsets so that businesses sell more of their product and at a higher price.

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Schedule a Free Business Consultation at: https://calendly.com/stephanie-npg/30min-1?month=2025-03

Let us Answer, Speak as your own Team Member, Remote into your Software and Schedule your New Patients at: https://wrightchat.com/

Book Brian Wright to Speak at your Event: https://newpatientgroup.com/book-brian-wright/

This podcast is dedicated to those wanting to transform their life, career and/or business.

Blind spots—those weaknesses and vulnerabilities we can't see—may be the single biggest obstacle standing between us and success in our lives, careers, and businesses. What makes these blind spots so dangerous isn't just their existence, but our stubborn refusal to acknowledge them even when they're staring us directly in the face.

Consider this eye-opening case study: A large orthodontic practice with 11 locations was convinced their marketing team wasn't doing their job because new patient numbers weren't where they wanted them. The marketing company, confident in their performance, commissioned a mystery shopping evaluation of the practice's patient acquisition process. The results were staggering—over $4,150,000 in lost revenue from mishandled opportunities. New patient calls went unanswered during business hours. When calls were answered, staff fumbled basic questions about insurance and pricing. Email inquiries sat for days without responses, and online form submissions were met with generic, unhelpful replies.

The practice's leadership team had convinced themselves their problem was external—they needed more marketing, more phone calls, more leads. But the reality painted a completely different picture: the problem wasn't that people weren't finding them; it was that potential patients were finding them and then being lost through poor systems and untrained staff. This is what psychologists call "tunnel vision"—becoming so fixated on what we believe is the problem that we miss seeing the actual issues right in front of us.

This phenomenon isn't limited to business. In our personal lives, we might blame external circumstances for relationship difficulties while ignoring our own unhelpful behaviors. In our careers, we might attribute lack of advancement to office politics rather than addressing our own skill gaps. The pattern is the same: we look outward for problems when we should be looking inward.

Why is it so difficult to identify our blind spots? Often, it's because acknowledging them requires us to accept uncomfortable truths about ourselves. It's easier to blame marketing, the economy, or competitors than to admit our leadership or systems are flawed. This defensive posture prevents growth and perpetuates the very problems we're trying to solve.

To break through this cycle, we must be willing to seek and accept feedback—especially from experts who can see what we cannot. This requires humility and courage. It means asking tough questions: What am I missing? Where am I vulnerable? What weaknesses are holding back my progress? The most successful people and organizations actively seek out this kind of feedback rather than avoiding or rejecting it.

Remember that success is never about one thing—it's a journey with multiple components working together. Just as a baseball umpire must track the entire path of a pitch rather than fixating on the release point (what umpires call "tunnel vision"), we must see the complete picture of our challenges rather than obsessing over a single aspect. When we expand our perspective to consider the entire journey, solutions become more apparent and more effective.