• Mini: Why CMOs Get Fired

  • Mar 10 2025
  • Length: 5 mins
  • Podcast

Mini: Why CMOs Get Fired

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  • Summary

  • CMOs have the shortest lifespan of any C-suite executive. Why?

    In this Soul & Science mini-episode, Jason breaks down insights from a recent Adweek article, exploring the top reasons CMOs get fired—and how they can avoid the same fate.

    Key Takeaways:
    ✅ Overpromising results is the #1 reason CMOs lose their jobs.
    ✅ Many fail to earn trust from CEOs, CFOs, and the leadership team.
    ✅ Only 1 in 3 CEOs & CFOs feel aligned with their CMO.
    ✅ CMOs need to “market the marketing”—internally proving their value.

    With CMO tenure averaging just 40 months, Jason will be focusing on learning how top CMOs gain buy-in, build trust, and prove their impact in upcoming episodes.
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