In this episode of Meeting of the (Strong) Minds, the team unpacks the world of Easter eggs - those hidden messages, clever nods, and visual surprises tucked inside your favorite movies, music videos, theme parks, and even marketing campaigns. From Disney and Taylor Swift to Toblerone logos and the Pittsburgh Zoo, we explore how small details create big loyalty and rewatchability.
We also ask: what happens when you plant a few Easter eggs inside your own brand? (Spoiler: Natalie may have snuck something into our website.)
What We Discuss in This Episode
The difference between a real Easter egg and just a clever design choice
Hidden Mickeys, Pixar cameos, and carpet pulled from The Shining
Taylor Swift’s secret messages and album drop clues
Logo deep dives: Hershey’s Kisses, Tostitos, Toblerone, and sports logos
How Easter eggs increase engagement and turn casual viewers into superfans
Why Strong Minded might be hiding a few digital surprises of our own
40 mins