In a world where clicks come faster than facts, one careless post can derail years of brand trust. In this episode, we sit down with Dr. Sharmin Attaran—marketing professor, TEDx speaker, and digital transformation expert—to explore the growing risks of misinformation in small business marketing.

We’ll uncover how the pressure to stay relevant online often leads to unintentional deception—and what business owners can do to stop it. From red flags in influencer content to real tools for fact-checking, Dr. Attaran shares a practical, no-nonsense approach to protecting your brand’s reputation.

Whether you’ve accidentally shared false info or just want to avoid a PR mess, this episode is your guide to navigating the digital truth minefield—without sacrificing growth.

TedTalk: The Battle for Truth in a Viral World

Reference Websites:

Snopes

Politifact

Media Bias Fact Check

Google Scholar

Tineye

Statista

TRUTH Framework

T – Tracking

R – Review

U – Understand the Context

T – Test Emotional Manipulation

H – Hold Off

LinkedIn

Dr. Attaran's Website

Amazon Link

1. The Taboo

2. The Unusual

3. The Outrageous

4. The Remarkable

5. The Secrets

Follow us for more local marketing tips at

Mastering Local Marketing – Website

Instagram – @MasteringLocalMarketing

YouTube – @MasteringLocalMarketing

If you're finding real value in our episodes, please take a moment to subscribe and leave a review on Apple Podcasts or Spotify Podcasts. Thanks for listening and we'll see you next week with new episodes.

Not all great marketing comes from billion-dollar brands. In fact, some of the most creative, viral, and impactful campaigns have come from small businesses with big ideas. In this episode of Mastering Local Marketing, we look back at the greatest small business marketing campaigns of all time—campaigns that broke the mold, built movements, and proved that smart strategy beats big budgets. You'll walk away inspired and equipped with ideas you can adapt for your own business.

Follow us for more local marketing tips at

Mastering Local Marketing – Website

Instagram – @MasteringLocalMarketing

YouTube – @MasteringLocalMarketing

If you're finding real value in our episodes, please take a moment to subscribe and leave a review on Apple Podcasts or Spotify Podcasts. Thanks for listening and we'll see you next week with new episodes.

You could have the best product in town—but if you’re making these seven marketing mistakes, your growth is at risk. In this episode of Mastering Local Marketing, we break down the "7 Deadly Sins of Marketing"—the most common (and costly) missteps we see small businesses make. From ignoring data to chasing trends, we’ll help you identify which sins might be hurting your business—and show you how to fix them. This episode is packed with no-fluff and ready-to-use advice to help you clean up your strategy and start seeing better results.

🔗 Follow us for more local marketing tips:

📺 YouTube: https://www.youtube.com/@MasteringLocalMarketing
📷 Instagram: https://www.instagram.com/masteringlocalmarketing/