The Secret Power of Geofencing
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The Secret Power of Geofencing
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About this listen
What if you could put your ads right in front of your competitors’ customers, or even people who were at last month’s big concert? With geofencing technology, you can. In this episode of Mastering Local Marketing, we dive into how smart businesses use geofencing ads to draw in hyper-targeted audiences. Whether it’s setting up a digital perimeter around a rival’s storefront, a bustling gym, a university campus, or even a police station (hello, lawyers), geofencing lets you get incredibly precise with your marketing.
We’ll break down practical examples for local businesses like chiropractors, attorneys, salons, and more. Plus, we’ll explain how “lookback” windows let you target people who were in a location days or weeks ago, so you don’t miss out once they’ve left.
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