In this episode, Leanne Dow-Weimer sits down with Jesse Harris, Senior Editor at Brand Lab, to unpack how deep audience research—not assumptions—should guide your marketing strategy.

From understanding chemists’ actual content preferences to exposing the myths around AI adoption in technical fields, this conversation is packed with insights on what it really takes to connect with niche, specialized buyers.

Whether you're marketing to scientists or just trying to stop your team from chasing fluffy content trends, this episode is a must-listen for B2B marketers who care about relevance, rigor, and ROI.

• Why removing personal bias is essential to building customer-first content
• The difference between content that educates vs. content that converts
• How scientists prefer to consume information—and why it matters
• What your audience’s aspirations reveal about your GTM content
• Surprising data on AI skepticism in highly technical industries
  

Marketing to technical audiences? Whitepapers might be “unsexy,” but when done right, they’re your secret weapon.

Connect with Jesse Harris:

https://www.linkedin.com/in/jesse-ji-harris/

Read the research:

https://acsmediakit.org/blog/resources/marketing-for-chemical-sciences-survey-report/?src=BrandLab&partnerref=KitResourcePage

Connect with Leanne:
https://www.linkedin.com/in/leannedow/

www.markigy.com

Get in, we're doing a newsletter

Substack

Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

🎙️ Episode Overview: Leanne Dow-Weimer sits down with Darren Lauda, CEO of Outset, to tackle one of the biggest challenges in business: breaking down silos to foster collaboration between marketing, sales, and finance. Darren shares his incredible journey from military service to becoming a tech CEO, offering a masterclass in teamwork, goal setting, and making data work for your business. If you've ever wondered how to align your teams for maximum impact, this episode is for you.

🔑 Key Takeaways:

• The Power of Alignment: Why marketing, sales, and finance must operate as a unified team.
• Data-Informed Decisions: How to create cohort models to measure performance from awareness to bookings—and why finance should be in the room.
• Avoiding Common Pitfalls: How disjointed plans and incomplete data lead to inefficiencies (and how to fix it).
• Future-Proof Strategies: The importance of building scalable processes early, even if you're a small business.
• Candid Insights: Why "celebrating failures" can lead to faster solutions and stronger teamwork.

🎧 Listen now to learn:

• Darren's experience with $6M in inefficient spend and the lessons learned.
• The role of leadership in ensuring cross-functional alignment.
• How AI is reshaping marketing, from outbound strategies to brand-building efforts.
• Why your CEO needs to roll up their sleeves and visit the "gemba."

🔥 Quote of the Episode:

"Don’t come to me with problems unless you’ve got solutions you’re working on."

— Daren Lauda

Connect with Daren:

https://www.linkedin.com/in/darenlauda/

www.outsetops.com

Connect with Leanne:

https://www.linkedin.com/in/leannedow/

www.markigy.com

Get in, we're doing a newsletter

Substack

Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode host Leanne Dow-Weimer is joined by James Furbush, VP of Marketing at AccessOne, to explore how trust is the cornerstone of impactful marketing strategies. Drawing from his experience in healthcare marketing, James shares valuable insights on navigating complex sales cycles, creating content that resonates with diverse stakeholders, and building meaningful, long-term relationships.

1. Trust as a Foundation in Marketing:
   Trust-building is a non-negotiable in healthcare marketing. With complex sales cycles often exceeding 18 months, providing consistent, educational, and empathetic content fosters long-term relationships critical for navigating intricate buyer committees.
2. Content Strategy for Diverse Audiences:
   Tailoring content to different stakeholders, from C-suite executives to operational staff, James shares how finding a way to build value by focusing on the importance of professional development content in an industry often lacking clear career progression resources was foundational to a high-value, trust-building content strategy.
3. Human-Centered Relationship Building:
   Authentic, non-sales-focused interactions create connections that matter. Companies can earn trust and develop lasting partnerships that drive both business and social impact by creating platforms to elevate others' voices, such as interview-based podcasts.

Whether in B2B, B2C, or any industry that values authenticity, this conversation is packed with actionable advice to help elevate your marketing efforts.

Connect with James:

https://www.linkedin.com/in/jamesfurbush/

Connect with Leanne:

https://www.linkedin.com/in/leannedow/

www.markigy.com

MMdosBMaX0EyN9kOjTyt

Get in, we're doing a newsletter

Substack

Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join Host, Leanne Dow-Weimer and special Guest VIncent Koc futurist and AI expert. During the livestream Vincent shares his groundbreaking insights on using AI as a transformative resource, shifting perspectives for future-proof strategies, and building a marketing powerhouse from the ground up.

Together, we'll uncover how to bring bold ideas to life and create a resilient, agile marketing department prepared for what lies ahead based on an accurate and expert understanding of AI touching on the following takeaways:

• The Shift to Hyper-Personalization: Evolving from basic personalization to hyper-personalization, where artificial intelligence (AI) and machine learning enable brands to deliver genuinely one-on-one experiences. This includes adapting product recommendations and interactions based on individual preferences and behaviors, offering a deeper level of engagement than traditional segmented marketing​
• Privacy and Data Usage Concerns: Privacy issues associated with hyper-personalized marketing are highlighted, especially the tension between consumers' expectations for convenience and the protection of their data. Marketers must recognize the importance of balancing personalization with consent and privacy regulations, as well as the challenges of data hoarding by companies
• The Role of Cultural Differences: Cultural variations in the perception of data usage and privacy are examined, noting that attitudes toward privacy and data sharing vary widely across regions. The speakers discuss how these differences impact marketing strategies and consumer trust in various global markets​

Connect with Vincent:

https://www.linkedin.com/in/koconder/

https://x.com/vincent_koc

Connect with Leanne:

https://www.linkedin.com/in/leannedow/

www.markigy.com

Get in, we're doing a newsletter

Substack

Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

On this episode, we’re bridging people, processes, and technology with special guest Britney Young. Building on the previous episode where we looked to define MOPs, now we’re using it further into the strategic marketing zone.

We'll be discussing getting marketing strategies aligned on what's possible, this is where to get things to, and how to fully utilize tools.

We'll cover:

• Building Strategy Through Marketing Operations (MOPs): Britney emphasizes how her experience in Mops transformed her approach to digital strategy, enabling her to leverage tools and technologies to their full potential and create personalized, data-driven marketing campaigns.
• The Power of Personalization Beyond Basics: Advanced tools and a deep understanding of data allow dynamic, personalized email campaigns beyond basic tactics, like using the recipient's name, to establish meaningful customer connections.
• Maximizing Tool Potential for Efficiency: Many companies underutilize their marketing tools due to limited knowledge, and the importance of having experienced team members to fully exploit the capabilities of platforms like Marketo to improve processes and strategy execution.

Whether you realize it or not, MOPs is the backbone of your marketing department’s abilities. This episode provides essential insights into the systems, talent, and strategies needed for long-term success. Grab a coffee and join us!

Find Britney Young at:

https://www.linkedin.com/in/britneynyoung/

Find Leanne At

https://www.linkedin.com/in/leannedow/

www.markigy.com

Get in, we're doing a newsletter

Substack

Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join Leanne and this week's guest Mike Rizzo discussing Marketing Operations (MOPs), exploring its critical role in modern marketing. As businesses scale, it’s essential to think strategically about the talent and systems involved in this function.

We'll cover:

• The key differences between Marketing and Marketing Operations—what MOPs is, and importantly, what it is not.
• How MOPs fits (or doesn't fit) within strategic organizations, and why it matters to leaders and marketers alike.
• Who should care about MOPs, and the value it brings to both growing companies and established enterprises.
• Real-world examples of how MOPs can elevate marketing efforts, streamline processes, and drive data-informed decisions.
• A forward-looking perspective on the future of MOPs and how it's evolving to meet new challenges in a fast-paced, tech-driven landscape.

Whether you're a marketing leader or just discovering MOPs, this episode provides essential insights into the systems, talent, and strategies needed for long-term success. Grab a coffee and join us!

Let's Connect!

Find Mike Rizzo at:

www.MarketingOps.com

https://marketingops.com/mopsapalooza24/?utm_source=Markigy+Podcast

https://www.linkedin.com/in/mikedrizzo/

Find Leanne At

https://www.linkedin.com/in/leannedow/

www.markigy.com

Get in, we're doing a newsletter

Substack

Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

On this episode of Markigy: The Science of Marketing Strategy, host Leanne Dow-Weimer is joined by Jonathan (Jon) Moran, global marketing leader for SAS’s marketing solutions, to explore ethical data use in modern marketing technology- including the inputs and outputs of things like genAI and contemporary platforms. They'll discuss how marketing teams can responsibly harness the power of MarTech and customer analytics to build trust, reduce risks, and create lasting value.

Key Takeaways:

• Responsible Use of Martech and Data Stewardship: Marketers must be transparent and responsible with customer data, ensuring trust is built between the brand and consumers. Trust is critical, as many consumers will avoid interacting with brands that they do not trust
• Balancing Generative AI with Traditional AI: The discussion highlights the value of using generative AI in marketing but also underscores that traditional AI remains more reliable for solving specific problems. Brands should avoid overindexing on generative AI and focus on combining both forms of AI in their strategies
• Future of Marketing Focused on Consumer Empathy: The future of marketing lies in becoming more customer-centric, understanding consumers’ preferences, and delivering personalized experiences. Brands that prioritize empathy, listen to customer needs, and provide transparency will stand out in a crowded market

Tune in as they share insights on navigating the ethical challenges of data-driven marketing, drawing from decades of experience and real-world case studies

Additional Resource:
sas.com/genai-marketing

Get in touch with Jon Moran:

www.linkedin.com/in/jonathanmoran/

Leanne Dow-Weimer

www.linkedin.com/in/leannedow/

www.Markigy.com

www.LeanneDowWeimer.com

Get in, we're doing a newsletter

Substack

Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join me and my guest Michele Nieberding, as we see what a top 100 Product Marketer has to say about solving the complex features and products we encounter and making them compelling to the customer

We're going to be LIVE-> Talking about what works, who and when it works, and getting to know more about Michele!

Michele is an active speaker and contributor in the product marketing community, sharing her insights on topics like go-to-market strategies and product launch best practices.

Get in touch with Michele:

LinkedIn:

www.linkedin.com/in/michele-nieberding/

Leanne Dow-Weimer

https://www.linkedin.com/in/leannedow/

www.markigy.com

Get in, we're doing a newsletter

Substack

Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved