I'm backkkk!!

After a two-month maternity pause, I'm sharing the unexpected lessons that changed how I approach business, boundaries, and success metrics.

(Plus, you'll hear a few behind the scenes stories of what was really going down behind the scenes.)

We cover:

➡️ The power of setting just TWO success metrics instead of overwhelming yourself with endless goals (and more importantly, the surprising success metric I used during my "maternity pause" that made all the difference)

➡️ How I grew my email list by 1,500+ people while being fully present with my newborn

➡️ The not-spoken-enough reason networking is so incredibly important (sorry in advance about the tears!)

➡️ How my network showed up for me during my maternity pause

➡️ The biggest reason(s) I could be present with Grayson

Resources mentioned:

• In this episode, I mentioned how I was using AI. I go much deeper on the topic in this episode:

https://podcasts.apple.com/gb/podcast/ep-175-4-ways-im-using-ai-to-make-my-business-less/id1644601845?i=1000709136790

Your subconscious beliefs about money might be the biggest roadblock between you and the business success you're working so hard to achieve.

That's why I was thrilled to welcome Kelly Ruta to Marketing #Unfiltered for a conversation that felt like both a warm hug and a necessary wake-up call about our relationship with money.

We cover:

➡️ How subconscious limiting beliefs around money hold us back from business growth

➡️ The science behind why your subconscious mind has such a powerful impact on your financial decisions

➡️ A fun game of "Money Move or Money Myth" where Kelly breaks down common money advice you see online

➡️ Why some popular money beliefs aren't actually true (and what is)

➡️ Kelly's unique approach that combines both energetic and scientific perspectives

➡️ How taking breaks and sabbaticals can trigger money fears (and why that's normal)

➡️ Practical insights for entrepreneurs struggling with the "hustle or your business will fail" mentality

This episode is perfect if you've ever felt guilty about taking time off, questioned whether you "deserve" financial success, or found yourself stuck in patterns that don't serve your business growth.

Timing note:

This conversation happened on a particularly meaningful day—Kelly was about to begin her sabbatical, and I was preparing for maternity leave, making our discussion about money mindset and taking breaks especially relevant.

Resources:

Follow Kelly here: https://www.instagram.com/kellysruta/?hl=en

Take "The Invisible Sabateor Quiz." It's a 3 minute assessment to find out what's blocking you from all the income, impact, freedom and ease you desire (and deserve!) in your business. Plus, get a personalized mindset breakthrough to help you fully step into your role as a Limitless CEO. https://quiz.tryinteract.com/#/6164c4d32a121a0018c6d0ba

This is a super juicy throwback with Jaclyn!

She’s an authority expert who specializes in helping her clients build a go-to brand with podcasts. Here are some of the topics we dove into:

1) Why can focusing on podcasts make such a MASSIVE difference?

2) Do you need to have a podcast to take advantage of this medium?

3) What are the different ways you can leverage the podcasting platform to generate revenue?

4) How can we build relationships with people to get on podcasts?

And more!

We also play a fire round game where we learn her go-to biz building secrets...

Resources:

Until August 29th, join The Shortcut Suite and have access to 38+ AI prompts, templates, tools + resources that will save you 20 hours a week.

Just go here → https://www.gotocoach.club/shortcutsuitesignup

Today’s voicemail question covers THREE challenges every business owner runs into:

🔥 How to re-engage your email list after going quiet
🔥 Whether to prioritize promoting your podcast or your community (and how they can actually work together)
🔥 What to do if your audience feels “too broad”

Inside this episode, I break it all down, including:

✨ The send-the-damn-email rule for reconnecting with your list (and how to reset expectations with honesty + confidence)
✨ Why you don’t have to choose between promoting your podcast and your community—and how to connect the two
✨ The secret to niching down without boxing yourself in (hint: it’s about your audience’s experience, not their job title)
✨ How to turn those audience “experiences” into endless content + clear calls to action

Whether you’ve ghosted your email list, feel stuck with too many calls-to-action, or worry your niche is too broad, this episode will help you simplify your strategy and start taking confident action again.

🎧 Listen now and then leave me your own voicemail question here → https://www.speakpipe.com/MarketingUnfiltered

Tired of watching potential clients slip through your fingers because they need 83 touch points before they trust you enough to buy? What if you could speed up that journey while building genuine relationships that lead to incredible retention rates?

This is part two of a special cross-over episode! Make sure you listen to part one on Polly's podcast "Make More Money Without Selling Your Soul" where we dive into our business origin stories and the mistakes that taught us everything.

Welcome to Marketing Unfiltered, where host Sophia explores authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

In this episode, Sophia continues her conversation with evergreen funnel expert Polly Lavarello to tackle one of the biggest challenges facing entrepreneurs today: how to build trust and make sales in an increasingly skeptical market where people need more touch points than ever before.

We cover:

➡️ How low ticket offers are replacing webinars as the new "trust builder" (and why charging $50-$500 upfront gets better results than free)

➡️ The truth about touch points: why it's gone from 7 to 83 touch points before someone buys (and how to make this work FOR you, not against you)

➡️ Why retention should be 50%+ of your marketing focus (and how one client renewed for the FOURTH year in a row)

➡️ The biggest mistake entrepreneurs make: building fancy funnels before validating their offer actually sells

➡️ How to create a "body of work" with your content so new people can quickly understand what you do and why you're different

➡️ Why your business should be "the most boring thing about you" (and how simplicity builds trust faster than complexity)

➡️ The psychology behind why people say "that was so helpful!" but never actually implement what you taught them

➡️ How to reverse engineer everything from your high ticket offer (including list growth strategies that actually convert)

➡️ Why ads are becoming non-negotiable for sustainable growth (even if you start with just a small budget)

Whether you're struggling with low conversion rates, dealing with tire-kickers, or wondering why your "perfect" funnel isn't working, this episode gives you the roadmap to build systems that actually convert prospects into long-term, high-value clients.

Resources mentioned in the episode:

➡️ Polly's free guide: "How to Turn Your Group Program Into an Everyday Sales Machine" → https://pollylavarello.lpages.co/download-everyday-sales-machine/

➡️ Part 1 of this conversation on "Make More Money Without Selling Your Soul" podcast:

On Apple:

https://podcasts.apple.com/ng/podcast/make-more-money-without-selling-your-soul/id1663248092

On Spotify:

https://open.spotify.com/episode/6xL3d93tlzTsTlPgRLNnt6?si=2LXbI5pcTlmgrRtfl7m_IQ

➡️ Upcoming free training on building evergreen funnels (check Polly's website for dates)

Connect with Polly Lavarello:

Website: pollylavarello.com

Instagram: @pollylavarello

Podcast: Make More Money Without Selling Your Soul

Connect with Sophia:

Website: gotocoach.club

Listen to 15 Minute Strategy Sessions: gotocoach.club/fortheLoveofMarketing

Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for entrepreneurs who want

We’ve just kickstarted a growth period inside of your business, and it’s likely you are also in a growth period.

In this episode I’ll walk you through:

1️⃣When your growth periods are every year (yes, you should have concentrated growth periods multiple times a year)

2️⃣18 ways to grow your list

3️⃣What to do with this list (hint: I’m not telling you to do ALL the things at once)

Free resources:

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

This episode is brought to you by…

The Go-To Coach Club.

Get on the waitlist here: gotocoach.club/

Tired of being stuck in the one-to-one grind, working all hours with no end in sight? What if you could create more revenue, impact, and freedom without significantly increasing your costs?

Welcome to Marketing Unfiltered, where host Sophia explores authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

In this episode, Sophia sits down with business strategist AnnMarie Rose to tackle one of the biggest challenges service-based entrepreneurs face: how to transition from trading time for money to building truly scalable offers that give you the freedom and flexibility you started your business for.

We cover:

➡️ Why you need to get paid for your expertise multiple times before creating a scalable offer (and the costly mistake of launching courses too early)

➡️ The truth about paid workshops vs. free webinars: why charging $27-$97 upfront gets you better show-up rates AND higher conversions

➡️ How to combat the "trust recession" by letting people experience your expertise live (because you can't fake authenticity)

➡️ The five types of scalable offers that actually work: group programs, memberships, online courses, group VIP days, and masterminds

➡️ Why weekly calls might be killing your scalability (and what to do instead)

➡️ How to avoid "curriculum creep" – the expert's curse of wanting to teach everything you know

➡️ The surprising role your personality type plays in choosing between live launches vs. evergreen funnels

➡️ Smart ways to use AI as a business tool without losing your authentic voice (plus the 120-page brand document that changes everything)

Whether you're still working one-to-one and dreaming of scale, or you've launched a course that's not converting, this episode gives you the roadmap to build offers that actually sell while giving you back your time and sanity.

Resources mentioned in the episode:

➡️ AnnMarie's "Ace Your Scalable Offer" workshop (special discount for Marketing Unfiltered listeners - link in show notes)

Connect with AnnMarie Rose:

Instagram: @askannmarierose

Website: annmarierose.com/everything

Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

Should you focus on quality or quantity when it comes to social media content?

It's the age-old question that has entrepreneurs stuck in analysis paralysis.

Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately.

In this episode, I tackle one of the most common social media dilemmas and break down why the answer isn't as simple as picking one side.

We cover:

➡️ Why quality wins 9 times out of 10 (and the psychology behind this approach)

➡️ The one scenario where quantity becomes more important than quality

➡️ The hybrid approach: How different post types serve different purposes

➡️ Three types of posts every business owner needs (authority, growth, and human posts)

➡️ Why posting once a month won't cut it, even with a quality-first approach

➡️ The three critical questions to determine your right social media strategy

➡️ Why focusing only on social media is a big mistake for most business owners

Remember: Social media is just one slice of your marketing pie. If you're not driving revenue through other channels, you're missing out on bigger opportunities.

Have a marketing question?

Leave me a voicemail here: https://www.speakpipe.com/MarketingUnfiltered