Episodes

  • 1109: Eavesdrop with Ella: Marketing & Sales Alignment, Prioritize People Over Products, and Always Keep Going with Sales & Marketing Consultant Ella Parlor

    1109: Eavesdrop with Ella: Marketing & Sales Alignment, Prioritize People Over Products, and Always Keep Going with Sales & Marketing Consultant Ella Parlor
    May 15 2024
    Many companies are tired of feeling lost in the world of marketing. But as it is critical for your business, you must learn powerful marketing strategies beyond social media and fancy websites, such as Identifying distribution gaps, prioritizing people over products, and creating a marketing plan that drives sales. Step up and get ready to take your marketing to the next level! Ella Parlor is a seasoned sales and marketing consultant who has worked with billion-dollar brands like the NFL and NBA. With experience spanning global brands and startups, Ella unveils the often-overlooked strategies behind marketing success. Today, Ella shares actionable advice to amplify sales and maximize brand impact, tactical strategies for properly activating marketing campaigns, and the importance of prioritizing people over products to build a successful long-lasting legacy. Resources Ella Parlor Website Ella Parlor on LinkedIn Eavesdrop with Ella on Apple Podcasts Eavesdrop with Ella on Spotify High Tolerance: The Intoxicating World of Alcohol Marketing by Ella Parlor
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    26 mins
  • 1108: Nobody’s Sleeping: Strategies For Better Sleep, Live Healthier, and Be More Productive with Sleep Specialist Dr. Bijoy John

    1108: Nobody’s Sleeping: Strategies For Better Sleep, Live Healthier, and Be More Productive with Sleep Specialist Dr. Bijoy John
    May 14 2024
    Millions of people worldwide suffer from sleep problems, whether difficulty falling asleep, waking up throughout the night, or not feeling fully rested in the morning, but it doesn't have to be this way. Sleep is vital to our health and well-being, and getting enough quality sleep can improve our physical and mental health, productivity, and happiness. Dr. Bijoy John is a board-certified physician and practicing sleep specialist with over 25 years of experience. He is the founder of Fix Sleep Academy, a company dedicated to helping people assess and improve their sleep through strategies and techniques. Today, he will share his seven powerful sleep strategies. He'll also discuss the importance of sleep for our overall health and how to overcome common sleep problems. Resources Sleep Fix Academy Website Sleep Fix Academy on Facebook Dr. Bijoy John on LinkedIn Nobody’s Sleeping: 7 Proven Sleep Strategies for Better Health and Happiness by Dr. Bijoy E. John M.D on Amazon Sleep NOW on Apple Podcasts
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    26 mins
  • 1107: Industrial Real Estate Investing Strategies to Achieve Higher Returns, Relationship Building, and Avoid Gambling Risks in Business with Principal at Brit Properties Joel Friedland

    1107: Industrial Real Estate Investing Strategies to Achieve Higher Returns, Relationship Building, and Avoid Gambling Risks in Business with Principal at Brit Properties Joel Friedland
    May 13 2024
    Industrial real estate is a key part of the property market that encompasses a variety of spaces used for industrial activities, such as manufacturing, production, distribution, and storage. Unlike commercial or residential real estate, industrial properties are often located outside urban centers, typically in designated industrial zones. These properties are highly sought after due to their potential for high returns and lower operational costs, making them a valuable asset in an investor's portfolio. Joel Friedland is an accomplished real estate professional who co-founded Epic/Savage Realty Partners in 1991 and is the Principal at Brit Properties. There, he oversaw hiring and mentoring 60 industrial real estate professionals, many of whom became his partners. With experience optimizing industrial real estate investments and marketing strategies, Joel discusses the unique challenges and opportunities in the industrial sector. Today, Joel shares actionable advice to minimize investment risks, navigate market fluctuations, and build long-term relationships in the industry. Resources Brit Properties Website Joel Friedland on LinkedIn Brit Properties on Facebook
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    33 mins
  • 1106: Mortgage Marketing Insights: Social Media Strategies, Lead Generation, and Influencer Engagement with CMO of loanDepot Alec Hanson

    1106: Mortgage Marketing Insights: Social Media Strategies, Lead Generation, and Influencer Engagement with CMO of loanDepot Alec Hanson
    May 11 2024
    Innovative social media and marketing strategies are transforming the mortgage industry landscape. By leveraging platforms like Instagram, TikTok, and LinkedIn, mortgage professionals can connect with clients in creative and engaging ways. These strategies not only enhance visibility and brand awareness but also foster meaningful relationships and drive business growth in the competitive mortgage market. Alec Hanson is the CMO of LoanDepot, a contemporary leader in the mortgage industry. With a passion for impactful work, Alec helps Americans achieve the dream of homeownership through innovative branding, marketing, and social media strategies. He understands today's consumers want self-educated experiences with control over their journey. Today, Alec shares his transformational approach for authentically engaging customers in the modern digital world. Stay tuned! Resources loanDepot's Website Alec Hanson's Website Alec Hanson on Facebook Alec Hanson on LinkedIn Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer by Alec Hanson on Amazon
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    32 mins
  • 1105: AI Unmasked: Enhance Content Integrity, Streamline Content Creation, and Navigate SEO with Founder of Originality.ai Jon Gillham

    1105: AI Unmasked: Enhance Content Integrity, Streamline Content Creation, and Navigate SEO with Founder of Originality.ai Jon Gillham
    May 10 2024
    Unchecked AI poses significant risks, from spreading misinformation in factually incorrect articles to compromising the integrity of websites through overreliance on generated text. As AI becomes more prevalent in content creation, there's a growing concern about its potential to manipulate information and deceive audiences. It's crucial for organizations and individuals to exercise caution and implement safeguards to mitigate the dangers of unchecked AI in our digital landscape. https://www.youtube.com/watch?v=w4om78_UXL4 Jon Gillham is the founder of Originality.AI, an AI content-checking tool that detects plagiarism and AI-generated text. With a background in engineering, John understands the challenges of communicating across different domains. He developed Originality.ai to give publishers control over their content by verifying writers are not passing off machine-generated articles. Today, Jon explores the promises and pitfalls of tools like ChatGPT and uncover techniques for customizing models with your own data while avoiding generic AI styles. Stay tuned for more! Resources Originality.ai Website Jon Gillham on LinkedIn
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    26 mins
  • 1104: TomCo Solutions: Industry Leadership and Marketing Strategies to Stand Out in the Construction Industry with President & CEO and Florida Certified Contractor of TomCo Solutions, Inc. Tommy Whitehead

    1104: TomCo Solutions: Industry Leadership and Marketing Strategies to Stand Out in the Construction Industry with President & CEO and Florida Certified Contractor of TomCo Solutions, Inc. Tommy Whitehead
    May 9 2024
    Are you struggling to stand out in a crowded construction industry? Start to market and promote your business effectively. Contrary to what everybody thinks, marketing and networking are necessary in the construction industry. There are proven yet affordable marketing tactics you can start with such as podcasting or public speaking, anything that will expand your profile to others. Though it sounds hard, your success is guaranteed if you are willing to surpass yourself! https://www.youtube.com/watch?v=zx_7Hkq0LV8 Tommy Whitehead is a licensed contractor and the president/owner of TomCo Solutions, Inc., a full-service property makeover, disaster restoration, and residential renovation company. He is also a podcaster who hosts the "Tommy's Toolbox" podcast and the author of the book called "Building Success: A Toolbox for Coming Out on Top". Today, Tommy discussed the importance of marketing in the construction industry, small-budget marketing strategies, overcoming discomfort, and more! Resources Tommy Whitehead's Website TomCo Solutions, Inc. Website Tommy Whitehead on LinkedIn Preorder Building Success: A Toolbox for Coming Out on Top by Tommy Whitehead on Amazon
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    28 mins
  • 1103: Scaling to Your First Million: Entrepreneurial Resilience, Sales Optimization, and Adaptive Strategies with Business Coach Paul Lemberg

    1103: Scaling to Your First Million: Entrepreneurial Resilience, Sales Optimization, and Adaptive Strategies with Business Coach Paul Lemberg
    May 8 2024
    Are you stuck growing your business? Do you find yourself too busy with the day-to-day tasks to step back and strategize how to accelerate growth? In this situation, it is best to get out of your own way and try new approaches to breaking through to the next level. Doing so will surely overcome these challenges and scale your company to new heights. https://www.youtube.com/watch?v=XOu--4BJ6gc Paul Lemberg is a seasoned entrepreneur coach with a track record of helping businesses grow for 28 years. His strategies have helped clients increase their profits by 10x and led to successful company sales worth millions. His passion is about helping entrepreneurs overcome limitations and adapt to succeed. Today, Paul discussed strategies for scaling businesses, such as implementing comprehensive standard operating procedures and redirecting employee time to leverage areas like sales and marketing. Tune in to learn more! Resources Paul Lemberg's Website Paul Lemberg on LinkedIn
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    27 mins
  • 1102: AI in Business: The Promise and Perils of Generative AI with Digital Automation and Robotics Limited CEO Kieran Gilmurray

    1102: AI in Business: The Promise and Perils of Generative AI with Digital Automation and Robotics Limited CEO Kieran Gilmurray
    May 7 2024
    New technologies are shaping the modern world and by extension, our future. However, as we marvel at their potential to transform industries and improve lives, it's important to also consider the potential downsides. Navigating the complexities with caution and foresight can allow us to harness the benefits of new technologies while reducing their risks for a brighter future. https://www.youtube.com/watch?v=fpaps4UkXOo Kieran Gilmurray is the CEO of Digital Automation and Robotics Limited and a thought leader in AI and digital transformation. With over 30 years of experience implementing AI solutions for businesses, he understands both the incredible potential and real risks of new technologies. Today, he discusses his expertise and experience with AI, mistakes he's made with AI projects, how businesses can ethically leverage AI and automation, and his resources for helping others do the same. Stay tuned for more! Resources Kieran Gilmurray's Website Kieran Gilmurray on LinkedIn The A-Z of Organizational Digital Transformation by Kieran Gilmurray on Amazon Preorder The A to Z of Generative AI: A Guide to Leveraging AI for Business by Kieran Gilmurray on Amazon
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    31 mins