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How do your customers actually make decisions? This week’s guest, Babs Crane, says the answer isn’t in your product—it’s in behavioural science.

In this episode of MarketPulse: Pros & Pioneers, Babs shares how she went from a high-performing sales career to launching a behavioural design consultancy that helps businesses apply cognitive psychology to win customers the right way. With insights drawn from nudge theory, consumer ethics, and decision science, she breaks down why most businesses still sell based on assumptions—and how to stop guessing what your audience really wants.

We explore why women in sales are under-celebrated, how to build ethical user journeys, and the real psychology behind unsubscribing, buyer reactance, and attention spans. Babs offers a sharp, often surprising breakdown of how small changes in presentation, prompts, and messaging can radically alter customer behaviour.

This episode is essential for founders, marketers, and consultants who want to use science—not superstition—to drive results.

Subscribe on YouTube to catch the full episode:
https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1

LinkedIn: https://www.linkedin.com/in/babscrane
Website: [Add when available]
Subscribe to the podcast across all platforms – https://marketpulse.javelincontent.com/share
Powered by Javelin Content – https://www.javelincontent.com
Find Paul on LinkedIn – https://www.linkedin.com/in/paul-banks007
Charity Partner: ADHD Liberty – Learn more at:
http://www.ADHDLiberty.org
http://www.SarahTempleton.org.uk
http://www.HeadstuffADHDTherapy.com

#Entrepreneurship
#BusinessPodcast
#FounderStories
#BehaviouralScience
#CustomerPsychology
#SalesDesign
#NudgeTheory
#WomenInSales

Marketpulse podcast, powered by Javelin Content – follow us to learn more about or get help with:
podcast for executive coaches
consultant success stories podcast
keynote speaker podcast interviews
how top coaches built their business
unexpected career paths podcast
applying behavioural science in marketing
ethical decision design
customer behaviour analysis
sales based on psychology
understanding audience intent

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

We're also on YouTube!

If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.

Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!

Still wondering why your conversions are low? Babs Crane has a theory—and it’s backed by science.

In our next MarketPulse: Pros & Pioneers episode, we speak with Babs Crane—a behavioural science consultant helping businesses redesign their customer experience through ethical, evidence-based strategies.

Key topics:

• Why customers ignore your messaging
• What nudge theory actually looks like in business
• How sales and cognitive psychology intersect

Dropping 17th September at 3pm UK time.

Subscribe on YouTube:
https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1
Or follow us across platforms:
https://marketpulse.javelincontent.com/share

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

We're also on YouTube!

If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.

Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!

This is the sales episode you didn’t know you needed.

Anthony Solimini joins us on MarketPulse: Pros & Pioneers to dismantle everything you think you know about selling. With a career that spans global banking, high-stakes sales training, and stand-up comedy, Anthony brings unmatched insight into how people actually connect, trust, and buy.

In this episode, you'll learn why humour is a superpower in sales, how slowing down can speed up your close rate, and why product pitches fail more often than they land. From launching the first Sandler franchise in Asia to performing on Comedy Central, Anthony shares the mindset, strategy, and cultural understanding that’s made him one of the most respected names in sales coaching.

If you're tired of pushy sales tactics and one-size-fits-all scripts, this conversation offers a blueprint for selling with confidence, empathy, and authenticity.

Subscribe now to catch more real stories from professionals who’ve redefined their industry:
https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1

LinkedIn: https://www.linkedin.com/in/anthonysolimini/
Email: ags@anthonysolimini.com
Website: https://www.anthonysolimini.com
Subscribe to the podcast across all platforms – https://marketpulse.javelincontent.com/share
Powered by Javelin Content – https://www.javelincontent.com
Find Paul on LinkedIn – https://www.linkedin.com/in/paul-banks007
Charity Partner: ADHD Liberty – Learn more at:
http://www.ADHDLiberty.org
http://www.SarahTempleton.org.uk
http://www.HeadstuffADHDTherapy.com

#Entrepreneurship
#BusinessPodcast
#FounderStories
#SalesTraining
#SalesCoaching
#StandupComedyInBusiness
#LeadershipDevelopment
#CrossCulturalSales

Marketpulse podcast, powered by Javelin Content - follow us to learn more about or get help with:
podcast for executive coaches
consultant success stories podcast
keynote speaker podcast interviews
how top coaches built their business
unexpected career paths podcast
humour in professional communication
trust-based sales training
how to coach sales teams effectively
global sales techniques
from banker to entrepreneur

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

We're also on YouTube!

If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.

Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.