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How do your customers actually make decisions? This week’s guest, Babs Crane, says the answer isn’t in your product—it’s in behavioural science.

In this episode of MarketPulse: Pros & Pioneers, Babs shares how she went from a high-performing sales career to launching a behavioural design consultancy that helps businesses apply cognitive psychology to win customers the right way. With insights drawn from nudge theory, consumer ethics, and decision science, she breaks down why most businesses still sell based on assumptions—and how to stop guessing what your audience really wants.

We explore why women in sales are under-celebrated, how to build ethical user journeys, and the real psychology behind unsubscribing, buyer reactance, and attention spans. Babs offers a sharp, often surprising breakdown of how small changes in presentation, prompts, and messaging can radically alter customer behaviour.

This episode is essential for founders, marketers, and consultants who want to use science—not superstition—to drive results.

Subscribe on YouTube to catch the full episode:
https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1

LinkedIn: https://www.linkedin.com/in/babscrane
Website: [Add when available]
Subscribe to the podcast across all platforms – https://marketpulse.javelincontent.com/share
Powered by Javelin Content – https://www.javelincontent.com
Find Paul on LinkedIn – https://www.linkedin.com/in/paul-banks007
Charity Partner: ADHD Liberty – Learn more at:
http://www.ADHDLiberty.org
http://www.SarahTempleton.org.uk
http://www.HeadstuffADHDTherapy.com

#Entrepreneurship
#BusinessPodcast
#FounderStories
#BehaviouralScience
#CustomerPsychology
#SalesDesign
#NudgeTheory
#WomenInSales

Marketpulse podcast, powered by Javelin Content – follow us to learn more about or get help with:
podcast for executive coaches
consultant success stories podcast
keynote speaker podcast interviews
how top coaches built their business
unexpected career paths podcast
applying behavioural science in marketing
ethical decision design
customer behaviour analysis
sales based on psychology
understanding audience intent

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

We're also on YouTube!

If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.

Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!

Still wondering why your conversions are low? Babs Crane has a theory—and it’s backed by science.

In our next MarketPulse: Pros & Pioneers episode, we speak with Babs Crane—a behavioural science consultant helping businesses redesign their customer experience through ethical, evidence-based strategies.

Key topics:

• Why customers ignore your messaging
• What nudge theory actually looks like in business
• How sales and cognitive psychology intersect

Dropping 17th September at 3pm UK time.

Subscribe on YouTube:
https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1
Or follow us across platforms:
https://marketpulse.javelincontent.com/share

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

We're also on YouTube!

If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.

Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!

This is the sales episode you didn’t know you needed.

Anthony Solimini joins us on MarketPulse: Pros & Pioneers to dismantle everything you think you know about selling. With a career that spans global banking, high-stakes sales training, and stand-up comedy, Anthony brings unmatched insight into how people actually connect, trust, and buy.

In this episode, you'll learn why humour is a superpower in sales, how slowing down can speed up your close rate, and why product pitches fail more often than they land. From launching the first Sandler franchise in Asia to performing on Comedy Central, Anthony shares the mindset, strategy, and cultural understanding that’s made him one of the most respected names in sales coaching.

If you're tired of pushy sales tactics and one-size-fits-all scripts, this conversation offers a blueprint for selling with confidence, empathy, and authenticity.

Subscribe now to catch more real stories from professionals who’ve redefined their industry:
https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1

LinkedIn: https://www.linkedin.com/in/anthonysolimini/
Email: ags@anthonysolimini.com
Website: https://www.anthonysolimini.com
Subscribe to the podcast across all platforms – https://marketpulse.javelincontent.com/share
Powered by Javelin Content – https://www.javelincontent.com
Find Paul on LinkedIn – https://www.linkedin.com/in/paul-banks007
Charity Partner: ADHD Liberty – Learn more at:
http://www.ADHDLiberty.org
http://www.SarahTempleton.org.uk
http://www.HeadstuffADHDTherapy.com

#Entrepreneurship
#BusinessPodcast
#FounderStories
#SalesTraining
#SalesCoaching
#StandupComedyInBusiness
#LeadershipDevelopment
#CrossCulturalSales

Marketpulse podcast, powered by Javelin Content - follow us to learn more about or get help with:
podcast for executive coaches
consultant success stories podcast
keynote speaker podcast interviews
how top coaches built their business
unexpected career paths podcast
humour in professional communication
trust-based sales training
how to coach sales teams effectively
global sales techniques
from banker to entrepreneur

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

We're also on YouTube!

If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.

Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!

Sales isn’t what it used to be—and that’s a good thing.

In our next MarketPulse: Pros & Pioneers episode, we’re joined by Anthony Solimini—executive sales coach, stand-up comedian, and the first person to launch the Sandler Sales franchise in Asia. Anthony brings a wildly engaging perspective on what really works when you’re trying to close.

💬 Episode topics include:

• How humour disarms and builds trust in business
• Why cultural intelligence makes or breaks global sales
• The 3-word formula that transforms your sales pitch

The episode drops on 10th September at 15:00 UK time.

Watch and subscribe on YouTube:
https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1
And follow the podcast here:
https://marketpulse.javelincontent.com/share

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

We're also on YouTube!

If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.

Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!

In this episode of MarketPulse: Pros & Pioneers, we sit down with Seyam Hamed, a 24-year-old entrepreneur who went from tutoring in local libraries at age 16 to building a global online tutoring brand alongside his sister. Seyam shares his extraordinary journey from the traditional expectations of an academic path in physics at Durham University to dropping out and pursuing a purpose-driven mission in education.

Seyam opens up about how a single chance opportunity tutoring a student in Azerbaijan reshaped his business trajectory, launching him into the world of British expat tutoring across five continents. Discover how this young founder identified a high-demand niche and leveraged it into a thriving enterprise, offering structure and stability to students transitioning between curriculums.

We explore the personal and professional tensions behind his decision to leave university, what it's really like to work closely with family, and how he's maintained quality, consistency, and cultural awareness at scale. Seyam also reflects on expat living, the real lessons COVID taught him, and how the challenges of tutoring across time zones turned into an operational advantage.

If you're interested in entrepreneurship, education, or building a values-led business, this episode is packed with insights, reflections, and sharp advice from someone walking the walk—not just talking it.

Don’t miss future episodes—subscribe now:
https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1

LinkedIn: https://www.linkedin.com/in/seyam-hamed
Website: https://www.semtuition.io
Email: seyamhamed@semtuition.io

#Entrepreneurship #BusinessPodcast #FounderStories #EducationBusiness #OnlineTutoring #ExpatLife #YoungEntrepreneurs #SuccessWithoutUniversity

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

We're also on YouTube!

If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.

Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!

Could you build a global tutoring brand before turning 25?

Our next guest on MarketPulse: Pros & Pioneers is Seyam Hamed, the co-founder of Faeza and Seyam’s Tutoring. From handing out leaflets in East London to supporting British expat students in five continents—his journey is full of bold decisions and valuable lessons.

🧠 What you’ll learn in this episode:

• How COVID accelerated a shift to remote learning
• The surprising power of word-of-mouth marketing
• Why niching down can be your secret growth weapon

This episode launches on 3rd September at 15:00 UK time.

Subscribe now on YouTube to watch:
https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1
Or follow the podcast on your favourite platform here:
https://marketpulse.javelincontent.com/share

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

We're also on YouTube!

If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.

Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!

What if your business problems weren’t really about your business at all—but about you? In this episode of MarketPulse: Pros & Pioneers, we sit down with Mark Musselman, a leadership veteran and founder of MX5 Consulting, who’s helped steer multimillion-dollar companies and now works with CEOs to navigate their greatest personal and professional hurdles. He shares the hard-earned lessons from running $30M+ organisations, including the moment he had to take his own family business through bankruptcy—and how that shaped the no-nonsense leadership approach he teaches today.

Mark isn’t your typical coach. He’s lived the highs and lows of business firsthand and brings a refreshing, raw honesty to every conversation. From toxic positivity in the boardroom to social media facades, this episode peels back the curtain on what leaders are really thinking—and why most never talk about it. You’ll hear the kind of stories that rarely get shared, and insights that’ll make you rethink how you lead, manage, and show up for your team.

This episode explores the exponential impact of coaching, how to use AI without losing your human touch, and why vulnerability is your strongest asset in business. Mark also breaks down the myths around leadership, explains how to stay productive in a world built for distraction, and reveals what CEOs are really saying at home when no one’s watching.

If you’re feeling stuck, overwhelmed, or just tired of the polished success stories, this one’s for you. Mark’s message is simple but powerful—your business isn’t the problem. You are. And that’s not a bad thing. It’s an invitation to lead better.

Subscribe for full episodes every week:
https://www.youtube.com/@MarketPulsePodcast?sub_confirmation=1

Show Links:
Guest Website – https://www.mx5consulting.com
Connect with Mark on LinkedIn – https://www.linkedin.com/in/markmusselman
Subscribe to the podcast across all platforms – https://marketpulse.javelincontent.com/share
Powered by Javelin Content – https://www.javelincontent.com
Find Paul on LinkedIn – https://www.linkedin.com/in/paul-banks007

Charity Partner: ADHD Liberty – Learn more at:
http://www.ADHDLiberty.org
http://www.SarahTempleton.org.uk
http://www.HeadstuffADHDTherapy.com

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

We're also on YouTube!

If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.

Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!

What if your business problem isn’t the team, the strategy or the product—what if it’s you?

On 27th August at 15:00 UK time, we sit down with executive coach and former CEO Mark Musselman on MarketPulse: Pros & Pioneers for a raw and honest look into what it really takes to lead a business in 2025.

Mark doesn’t pull punches. He’s lived it all—from scaling a $30M company to facing bankruptcy—and now helps other leaders break through their own blind spots.

Expect lessons you won’t hear at your next leadership summit.

🎯 Key takeaways:

• The real story behind founder burnout
• How to coach yourself through hard decisions
• Why tech and distraction are eroding leadership focus

Watch and subscribe at:
https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1
All platforms: https://marketpulse.javelincontent.com/share

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

We're also on YouTube!

If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.

Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.