Market Proof Marketing: Home Builder Marketing Insights

By: Kevin Oakley: New Home Marketing from Do You Convert
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  • Summary

  • A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
    © 2025 Do You Convert
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Episodes
  • Ep 386: The SEO Lie You Didn't Know You Bought

    Ep 386: The SEO Lie You Didn't Know You Bought
    May 8 2025
    Market Proof Marketing · MPM_Episode_386Kevin, Jackie, and Beth explore why panic marketing leads to bad decisions—and why AI, chatbots, and SEO are still misunderstood tools, not magical solutions. They unpack the overreaction to AI “replacing” Google, the importance of strategic authority in marketing, and the hard truth that too much content is just as bad as too little. Plus: how builders can actually compete with resale, avoid misleading optimism, and why YouTube is still often the most underused, but valuable tool in your toolkit.Story Time:Beth makes a call for marketers to reclaim authority—and stop letting others clutter the top of the funnel.Jackie recounts the “ChatGPT is replacing Google” debate—and why data still tells a different story. Inspiration and burnout: Why looking outside the industry isn’t helpful without true internal context.Kevin reflects on building your message for marketers who’ve been in the seat for 12 months or less, and how leadership often unintentionally derails them.SPECIAL ANNOUNCEMENTSOnline Sales & Marketing Summit 50% Sold Out! Grab Your Tickets TodayIn The News: 2025 SEM-PPC Benchmarks by Sarah Simmerman Top Chatbots Are Giving Horrible Financial AdviceSee How Your State Ranks on the New Realtor.com Report CardWhy the Housing Market is Actually Much Healthier in 2025Things We Love - Things We Hate:Jackie: LOVES YouTube (University) for solving everyday problems—one backyard faucet at a time.Beth: Hates eye dilation after a doctor visit; loves ambient bird sounds as background for builder content.Kevin: Loves a builder video that highlights running errands on a typical Saturday in a particular community.Like and subscribe on your favorite platform!

    The post Ep 386: The SEO Lie You Didn't Know You Bought appeared first on Online Sales and Marketing for Home Builders - DYC.
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    53 mins
  • Ep 385: Content Is Still King - But Now With Receipts

    Ep 385: Content Is Still King - But Now With Receipts
    May 1 2025
    Market Proof Marketing · Ep 385 - Content Still King - Now With Receipts In this episode, Kevin, Beth, and Julie tackle the power of foundational marketing—reminding us that great content isn't a trend, it's the baseline. They unpack why “just run more ads” is a dangerous trap, how AI is becoming a real-world assistant (but also maybe your nosy coworker), and what Disney, Chick-fil-A, and Hamilton all teach us about brand experience. Plus, why resale is back, price reductions aren’t a failure, and cookies might be eternal after all.Story Time (1:15):Julie shares how simply improving website content transformed lead quality and campaign results.Beth reminds us that content needs intentionality—posting for followers ≠ posting for buyers.Beth “confesses” to inviting Kevin to a strategy call—and how collaboration shifted a builder’s mindset.Kevin reflects on staying calm in market chaos and helping new marketers zoom out from ad metrics to real business impact. AI to the rescue: Kevin uses "deep research" AI to fix his fridge (and skips paying an overpriced repair bill).SPECIAL ANNOUNCEMENTSOnline Sales & Marketing Summit 50% Sold Out! Grab Your Tickets TodayIn The News: Opt-In To OpenAI’s Memory Feature? 5 Crucial Things To KnowHow Tariffs Will Impact Digital Ad Spend (in surprising ways!)Google Will Keep Cookies and Backtrack on its Opt-Out PlansNew Data: Google's AI Overviews are Hurting (Some) Click-through RatesThings We Love - Things We Hate:Beth: Loved Disney’s flawless experience (and its marketing mastery); felt the pain of Universal’s less-than-magical contrast.Julie: Finally saw Hamilton live—loved it even more than expected, especially with her fully-costumed son Kevin: Loves carbs in Italy, hates the chaos of driving through medieval towns (and possibly racking up €500 in traffic violations).BONUS - link to the Chik-fil-a article Kevin referencedLike and subscribe on your favorite platform!

    The post Ep 385: Content Is Still King - But Now With Receipts appeared first on Online Sales and Marketing for Home Builders - DYC.
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    1 hr and 5 mins
  • Ep 384: DYC Education Deep Dive – Special Takeover Edition

    Ep 384: DYC Education Deep Dive – Special Takeover Edition
    Apr 24 2025
    Market Proof Marketing · Ep 384: DYC Education Deep Dive – Special Takeover Edition Special Takeover: Mike Lyon & the team discuss all of the DYC educational experiences. With Kevin Oakley away in Italy, Mike Lyon leads a lively and insightful discussion with the DYC team about their robust lineup of educational offerings for home builder sales and marketing professionals. Expect laughs, passionate pitches, and a whole lot of insider knowledge.💡 Highlights of Educational Programs:🧠 Online Sales & Marketing Summit• Returning to Chicago by popular demand• Focuses on education, networking, and industry best practices• Largest gathering of online sales specialists in the industry• “The biggest party for online sales specialists in the universe!”🎓 Online Sales Academy• 8-week virtual course for new or untrained OSCs• Includes 3 live sessions + on-demand training• Offers a certification upon completion• Next session: Starts May 20, 2025👩‍💼 Online Sales Academy: Leadership Edition• For leaders managing OSCs• Includes 3-day kickoff, quarterly sessions, and summit meet-up• Emphasizes program success metrics and understanding the OSC role📈 Market Proof Marketing Academy• Expanded to include strategy, execution, and leadership insights• Led by Jackie, Sarah, Beth, Julie, Karla, and Kevin• Covers Google/Meta marketing, budgeting, algorithms, and more• Next session: May 6–8, 2025 with follow-ups over 8 weeks🎨 Rise and Design (New!)• A creative retreat for marketers and designers• In-person, hands-on intensive in Columbus, OH (Aug 27–28)• Co-led by Karla Tuten and Kevin Oakley• Designed for brand, creative, and marketing teams needing community and deeper problem-solving🤝 Marketing Leadership Collective• Year-long leadership development for marketers• Involves curated peer groups, guest speakers, mentorship, and industry-first previews• Originated as a “shadow project,” now a cornerstone experience• Invitation-based, application required 🗣️ Notable Quotes:• “This is like a crash course in new home marketing—by nerds, for nerds.” – Jackie• “You’ll feel seen. Inspired. Reinvigorated.” – Beth• “We’re doing the Lord’s work.” – Mike (in jest) 📢 Closing Notes:• Subscribe, rate & review the podcast• Share feedback at show@doyouconvert.com• Join the free DYC All Access membership for behind-the-scenes content• Special thanks to all past and future Academy attendees!Transcript"Mike Lyon: Yeah, yeah, some little behind the scenes before we get on.Mike Lyon: Mike was chastising everybody about the audio.Mike Lyon: Jen was right.Mike Lyon: Prize.Jen Barkan: Surprise, surprise.Beth Russell: Know, self-proclaimed audio engineer.Mike Lyon: Yes, I build websites, and I have Misophonia which you can. Google, that one, ladies and gentlemen hey, welcome to episode 384. My name is Mike Lyon, and with me today are these illustrious, wonderful people, Beth, Jackie, Sarah Jen. Carla will join us eventually, and the sound is a little bit differentMike Lyon: my voice, because Kevin Oakley is gone. He is on a world world tour of ItalyMike Lyon: with his wife for his 20thMike Lyon: wedding anniversary. And I was thinking about this guys, have you, have you ever seen Kevin go anywhere with Jess's wife?Jackie Lipinski: Now.Jen Barkan: No.Mike Lyon: I have.Mike Lyon: I don't think I have either.Jackie Lipinski: I'm pretty sure he giggled in a video. And I was like, What is that, Kevin?Mike Lyon: What is happening.Jackie Lipinski: Yeah.Jen Barkan: Eating ice, eating gelato twice.Mike Lyon: I know.Jen Barkan: We've been.Mike Lyon: Stalking his stories. But I really would. I want to fact, check that when he gets back to see if he has ever been somewhere, just with his wife only.Mike Lyon: But we're so happy for him. What do we do when he's gone? We take over the podcastMike Lyon: and I knowMike Lyon: you know the opening says that we're here to help you not sell you. But when Mike takes over I start selling stuff.Jen Barkan: No.Beth Russell: Oh, my goodness!Mike Lyon: Watch out everybody. Yeah, it's gonna happen. No. But what are we? What do we want to do? We want to do something fun and unique.Mike Lyon: This for this podcast and not just to obviously drop something on you, but also save it for posterity in the future. Because we have so many educational opportunities for our builder partners, and beyond in the home builder space that we wanted to go through each one and kind of talk about what it is and who it's for. And so that's why we have these awesome people together. We're going to try and break the Internet and just invite everybodyMike Lyon: from our our company to joinMike Lyon: So that's what we're gonna do today. Excuse me, and then we'll we'll take and put this out there. So if someone, you know sends an email and says, Should I come to? You know the marketing leadership collective? We'll go, hey? ...
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    38 mins

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