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Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing: Home Builder Marketing Insights

By: Kevin Oakley: New Home Marketing from Do You Convert
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 A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.© 2025 Do You Convert Economics Marketing Marketing & Sales Politics & Government
Episodes
  • Ep 397: Nervous Zebras, Quiet Revolutions with Brian Boero

    Ep 397: Nervous Zebras, Quiet Revolutions with Brian Boero
    Jul 24 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Brian Boero, co-founder and CEO of 1000Watt, joins Kevin Oakley for a punchy, high-frequency conversation on how home builders can (and should) learn from the broader real estate world. With decades of insight from both agents and consumers, Brian brings a unique lens to current challenges – and opportunities – for builders navigating 2025’s volatile market.

This episode previews Brian’s upcoming talk at the Online Sales & Marketing Summit, pulling from his research, fieldwork, and no-BS branding instincts to spark fresh perspective on how to break from the herd, build trust with brokers, and tap into what today’s buyers actually want.Break the Pattern Before It Breaks You• Builders that mimic competitors become the slowest zebra• A standout product means nothing if no one can tell it’s differentBuyers Want Freedom, Agents Want Help• Gen Z wants a home they can paint and own, not just a good deal• Agents are tired, anxious, and open to new kinds of partnerships🎧 Listen now to get Brian’s take on off-MLS strategy, how to craft ads that actually move people, and why “get off my lawn” might be the most powerful copy you write this year.

    The post Ep 397: Nervous Zebras, Quiet Revolutions with Brian Boero appeared first on Online Sales and Marketing for Home Builders - DYC.
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    27 mins
  • Ep 396: Leads Don't Pay the Bills

    Ep 396: Leads Don't Pay the Bills
    Jul 17 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley and Jackie Lipinski break down what sets successful builders apart in a shaky market (and why AI won’t save you if your strategy’s unclear). From underutilized CRM systems to the danger of deceptive ad automation, this one’s packed with hard truths and practical insight.Special AnnouncementsSummit is selling out at a rate of 3-4 tickets purchased per day. Don't miss out - save your spot today!Market Proof Marketing Academy for Spring 2025 is a wrap! But the waitlist for next time is officially live; save your spot and be the first to hear when fall dates are announced. Story TimeJackie – Spending $4K/mo on CRM with no OSC? Let’s talk
Kevin – Some advice is expensive (not in a good way)In the NewsHuman vs. Machine: Who Should Be Steering Your Paid Ad Campaigns?How Outlier Home Builders Build an Edge, Even in a Slow MarketGoogle Promotes AI Mode on Homepage DoodleEven in a flat-lead environment, builders are hitting goals; not with silver bullets but with smart, grounded execution. Clarity outperforms complexity, every time.

    The post Ep 396: Leads Don't Pay the Bills appeared first on Online Sales and Marketing for Home Builders - DYC.
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    39 mins
  • Ep 395: Office Hours with Kevin - Debut Episode

    Ep 395: Office Hours with Kevin - Debut Episode
    Jul 10 2025
    Listen, like, and subscribe on your favorite platform!In this debut installment of Office Hours with Kevin, Rachel Spaugh (DYC’s Marketing & Events Manager) sits down with Kevin Oakley for a grounded-yet-ambitious conversation about what it really takes to grow as a marketer. Drawing from decades of experience, Kevin breaks down the invisible steps between just starting out and true, practiced expertise.This episode unpacks the journey through technical skill-building, data fluency, strategic thinking, and leadership, all with a lens toward avoiding the shortcuts that sabotage long-term success. If you're serious about your craft, this one will feel like a reset button.🔍 In This EpisodeThe four stages of development, from “you don’t know what you don’t know” to conscious competence, including:Why fast-tracking your career might land you face-to-face with Lucifer himselfTactical ways to stand out and get ahead (hint: daily habits matter)Signs you've mastered your craft without realizing itWhen to shut up, when to risk it, and when to stop acting your age and get curious againThe doors are open. The questions cut deep. The answers? Not for the half-hearted. If you’re in the thick of a marketing career at any stage, this episode will leave you smarter, clearer, and maybe even a little more fired up to level up.🎧 Listen now. Bring your questions next time: Office Hours exists to bring you a front-row seat into deeper conversations between a fresh pair of marketing eyes in the homebuilder industry and a seasoned pro serving up career-changing perspectives and playbooks.

    The post Ep 395: Office Hours with Kevin - Debut Episode appeared first on Online Sales and Marketing for Home Builders - DYC.
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    39 mins

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