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Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing: Home Builder Marketing Insights

By: Kevin Oakley: New Home Marketing from Do You Convert
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About this listen

 A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.© 2025 Do You Convert Economics Marketing Marketing & Sales Politics & Government
Episodes
  • Ep 420: The Stop Doing List

    Ep 420: The Stop Doing List
    Jan 8 2026
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley joins Julie Jarnagin and Beth Russell for a timely conversation about what’s worth your effort in 2026. From Google audience size changes to alleged customer journey changes, this episode is all about right-sizing, prioritizing, and knowing when to say no. If your 2026 to-do list is already growing out of control, this episode will help you find optimal grip on what really matters for your marketing.Story TimeBeth - It's Barbs, not bots, that make difficult processes easy and enjoyableJulie - Catch the excitement that crests in January and turn it into something lastingKevin - When the first 4,000 leads don't work out, do you keep going?In the NewsGoogle lowers audience size limits across AdsMarketing Loves Declaring the End of Things That Still Work The User Journey Isn’t Linear Anymore: It’s Always On

    The post Ep 420: The Stop Doing List appeared first on Online Sales and Marketing for Home Builders - DYC.
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    41 mins
  • Ep 418: When Housing Data is Already Late

    Ep 418: When Housing Data is Already Late
    Dec 25 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley welcomes Trevor Bacon, Chief Executive Officer of Parcl and Parcl Labs, to examine how real-time real estate data and market-based signals are changing the way housing markets are interpreted. Drawing on financial-market frameworks applied to residential real estate, Trevor explains why traditional pricing indexes often lag reality and how alternative signals—like sentiment and probability—can offer earlier insight. The conversation invites builders and housing leaders to think more critically about timing, risk, and how market narratives are formed.Key ThemesReal-Time Pricing vs. Backward-Looking Housing Data
Most housing data describes where the market was, not where risk and opportunity are forming next
If pricing moves faster than reporting, how many decisions are already outdated by the time they’re made?
Treating housing like a slow-moving asset may be the most dangerous assumption builders still holdPrediction Markets and the Future of Market Signals
Markets reveal more truth when people put capital behind beliefs, not opinions
What would change if builders watched probability and sentiment instead of headlines and forecasts?
The next competitive advantage may come from understanding expectations, not just transactionsFollow Trevor, Parcel Labs, and Learn MoreTrevor Bacon on LinkedInJason Lewris on LinkedInTampa's Hidden Supply Pipeline: Land Banking Fuels Mounting Market Pressure

    The post Ep 418: When Housing Data is Already Late appeared first on Online Sales and Marketing for Home Builders - DYC.
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    35 mins
  • Ep 417: The Most Terrible Time of the Year?

    Ep 417: The Most Terrible Time of the Year?
    Dec 18 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin, Beth Russell, and Caroline Collard discuss end of year plans, trends, and truths. From major brands’ flops to risky tactics built on good science, the team helps marketers chart a path through end of year planning that leans into what works and away from fads that will only dilute brand reputation in the year ahead.Story TimeBeth – With costs top of mind, buyers need a vision before they’ll fall in love with a homeCaroline – Write down your goals now before the year ahead buries them in busy-nessJulie – Goldilocks-ing content plans for 2026: finding the just-right-ness between structure and flexibilityIn the NewsWhat View/Save Ratios Reveal About Buyer Engagement on Real Estate PortalsMcDonald’s Pulls Down AI-Generated Holiday Ad After Deluge of MockeryBrands look to experiential marketing as antidote to AI slop, digital fatigueNegativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It)Google updates links in AI Mode and expands Web Guide test in all tab

    The post Ep 417: The Most Terrible Time of the Year? appeared first on Online Sales and Marketing for Home Builders - DYC.
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    31 mins
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