Episodes

  • Ep 420: The Stop Doing List

    Ep 420: The Stop Doing List
    Jan 8 2026
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley joins Julie Jarnagin and Beth Russell for a timely conversation about what’s worth your effort in 2026. From Google audience size changes to alleged customer journey changes, this episode is all about right-sizing, prioritizing, and knowing when to say no. If your 2026 to-do list is already growing out of control, this episode will help you find optimal grip on what really matters for your marketing.Story TimeBeth - It's Barbs, not bots, that make difficult processes easy and enjoyableJulie - Catch the excitement that crests in January and turn it into something lastingKevin - When the first 4,000 leads don't work out, do you keep going?In the NewsGoogle lowers audience size limits across AdsMarketing Loves Declaring the End of Things That Still Work The User Journey Isn’t Linear Anymore: It’s Always On

    The post Ep 420: The Stop Doing List appeared first on Online Sales and Marketing for Home Builders - DYC.
    Show More Show Less
    41 mins
  • Ep 418: When Housing Data is Already Late

    Ep 418: When Housing Data is Already Late
    Dec 25 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley welcomes Trevor Bacon, Chief Executive Officer of Parcl and Parcl Labs, to examine how real-time real estate data and market-based signals are changing the way housing markets are interpreted. Drawing on financial-market frameworks applied to residential real estate, Trevor explains why traditional pricing indexes often lag reality and how alternative signals—like sentiment and probability—can offer earlier insight. The conversation invites builders and housing leaders to think more critically about timing, risk, and how market narratives are formed.Key ThemesReal-Time Pricing vs. Backward-Looking Housing Data
Most housing data describes where the market was, not where risk and opportunity are forming next
If pricing moves faster than reporting, how many decisions are already outdated by the time they’re made?
Treating housing like a slow-moving asset may be the most dangerous assumption builders still holdPrediction Markets and the Future of Market Signals
Markets reveal more truth when people put capital behind beliefs, not opinions
What would change if builders watched probability and sentiment instead of headlines and forecasts?
The next competitive advantage may come from understanding expectations, not just transactionsFollow Trevor, Parcel Labs, and Learn MoreTrevor Bacon on LinkedInJason Lewris on LinkedInTampa's Hidden Supply Pipeline: Land Banking Fuels Mounting Market Pressure

    The post Ep 418: When Housing Data is Already Late appeared first on Online Sales and Marketing for Home Builders - DYC.
    Show More Show Less
    35 mins
  • Ep 417: The Most Terrible Time of the Year?

    Ep 417: The Most Terrible Time of the Year?
    Dec 18 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin, Beth Russell, and Caroline Collard discuss end of year plans, trends, and truths. From major brands’ flops to risky tactics built on good science, the team helps marketers chart a path through end of year planning that leans into what works and away from fads that will only dilute brand reputation in the year ahead.Story TimeBeth – With costs top of mind, buyers need a vision before they’ll fall in love with a homeCaroline – Write down your goals now before the year ahead buries them in busy-nessJulie – Goldilocks-ing content plans for 2026: finding the just-right-ness between structure and flexibilityIn the NewsWhat View/Save Ratios Reveal About Buyer Engagement on Real Estate PortalsMcDonald’s Pulls Down AI-Generated Holiday Ad After Deluge of MockeryBrands look to experiential marketing as antidote to AI slop, digital fatigueNegativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It)Google updates links in AI Mode and expands Web Guide test in all tab

    The post Ep 417: The Most Terrible Time of the Year? appeared first on Online Sales and Marketing for Home Builders - DYC.
    Show More Show Less
    31 mins
  • Ep 416: Strong Signals for 2026

    Ep 416: Strong Signals for 2026
    Dec 11 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley and Jackie Lipinski welcome a very special guest into the podcast studio. Caroline Collard is Do You Convert’s newest Marketing Coach, manages the Marketing Strategist team, and is lauded as DYC’s digital strategy secret weapon. With Caroline’s keen perspective in the mix, the team discusses end-of-year campaigns, video trends, 2026 market forecasts, and whether OpenAI goes from red to dead as Google surges ahead. From consumer data use tactics to the trust gained from putting in real work, they share insights on the latest marketing trends and updates, giving homebuilder marketers room to reflect on the strength of their own consumer-facing signals and strategies headed into 2026.Story TimeCaroline – Spotify Wrapped data assumptions: the good, the bad, and the funnyJackie – Brand promos are wearing out their holiday welcome in Jackie’s text messagesKevin – Kevin yearns for signals of effort that grow weaker as simulated intelligence replaces effortful thinkingIn the NewsOpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’Publishers turn to vertical video to compete with creators and grow ad revenue in 2026Zillow economists say the housing market will warm up in 2026, with more sales and modest price growth

    The post Ep 416: Strong Signals for 2026 appeared first on Online Sales and Marketing for Home Builders - DYC.
    Show More Show Less
    39 mins
  • Ep 414: Robots Gone Rogue

    Ep 414: Robots Gone Rogue
    Nov 27 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin joins Beth Russell on this special Thanksgiving edition to tackle the challenges marketers face in a world overflowing with information and AI slop.From breaking out of narrow thinking to sparking authentic connections with your audience, they share practical ways to transform your marketing by starting with the underlying thoughts that ultimately shape strategy. Learn how to stand out, ignite that spark, and stay ahead before an avalanche of AI noise drowns out your message.Story TimeBeth - Can a brain scientist teach marketers how to avoid categorical thinking traps?Julie - A school tour sheds light on building a great onsite experienceIn the NewsMeta's AI tools are going rogue and churning out some very strange adsAdobe to buy Semrush for $1.9 billionAs AI slop spreads on social media, brands have lessons to learn

    The post Ep 414: Robots Gone Rogue appeared first on Online Sales and Marketing for Home Builders - DYC.
    Show More Show Less
    30 mins
  • Ep 412: You Don't Have to Internalize the Valley

    Ep 412: You Don't Have to Internalize the Valley
    Nov 13 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley joins Jackie Lipinski in the studio to discuss technology, change, and the inevitability of pain. Kevin shares cogent examples (like choosing not to participate in a bad economy through a 500% tip) to illuminate counterintuitive mindset moves to keep builders moving forward. From the struggles that shape resilience to the real story of search data for builders, this episode is a reminder that you don’t have to internalize the valley, or the narrative.Story TimeJackie – Pain points and growth spurts look the same in retrospectKevin – If seemingly constant change has you reaching for more control, choose focus over fakesIn the NewsPost to Google Business Profiles: An Untapped Realm in the Building IndustryOctober 2025 Monthly Housing Market TrendsScams at ScaleState of Search Q3 2025

    The post Ep 412: You Don't Have to Internalize the Valley appeared first on Online Sales and Marketing for Home Builders - DYC.
    Show More Show Less
    46 mins
  • Ep 411: Realtor Gone Rogue

    Ep 411: Realtor Gone Rogue
    Nov 6 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Nick Aufenkamp, founder of DIY Home Buyer Academy, joins Kevin Oakley to explore how transparency, data, and evolving buyer agency are rewriting the rules of real estate. Kevin and Nick share surprising takes on the current and future state of the Zillow + ChatGPT partnership. From start to finish, this episode is brimming with insights on what happens when buyers start leading the process themselves.AI & the Mirror EffectTech is giving us a mirror; turn it into a mapNew tools are revealing what buyers actually trust and whyNick’s own emotional arc with Zillow’s ChatGPT experiment: from frustration to fascinationAgency After the NAR SettlementThe settlement flipped on the lights, yet shadows from the past still lingerWhy buyers now want (and expect) more control in every transactionHow builders can back empowered buyers without burning agent bridgesFollow Nick on LinkedIn and Youtube:https://www.linkedin.com/in/nickaufenkamp/https://www.youtube.com/@DIYHomebuyer

    The post Ep 411: Realtor Gone Rogue appeared first on Online Sales and Marketing for Home Builders - DYC.
    Show More Show Less
    59 mins
  • Ep 410: Marketing Merit Badges

    Ep 410: Marketing Merit Badges
    Oct 30 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin joins Beth Russell and Jackie Lipinski to explore what today’s challenges can teach marketers about grit, growth, and grace. From marketing merit badges to limiting factors, they discuss the perspective and strategy builders need to finish the year strong.Special AnnouncementsMarket Proof Marketing Academy 2026 is open for registration! A high-energy, hands-on virtual event designed to fast-track marketing mastery for homebuilder marketers. Space is limited - save your spot before it’s gone.Story TimeBeth – Redefining wins beyond sales and measuring momentum that moves the business forwardJackie – Three quotes to keep every recovering perfectionist grounded and thrivingJulie – Leadership means being the calm in Q4In the Newshttps://www.doyouconvert.com/blog/the-limiting-factor-to-sales-results/Zillow Pulls Matterport Tours from Listings (Blames CoStar)10 Surprising Takeaways from the Minds of Today’s Homebuyer Google Officially Shuts Down Privacy Sandbox

    The post Ep 410: Marketing Merit Badges appeared first on Online Sales and Marketing for Home Builders - DYC.
    Show More Show Less
    30 mins