Market Proof Marketing · Ep 384: DYC Education Deep Dive – Special Takeover Edition Special Takeover: Mike Lyon & the team discuss all of the DYC educational experiences. With Kevin Oakley away in Italy, Mike Lyon leads a lively and insightful discussion with the DYC team about their robust lineup of educational offerings for home builder sales and marketing professionals. Expect laughs, passionate pitches, and a whole lot of insider knowledge.💡 Highlights of Educational Programs:🧠 Online Sales & Marketing Summit• Returning to Chicago by popular demand• Focuses on education, networking, and industry best practices• Largest gathering of online sales specialists in the industry• “The biggest party for online sales specialists in the universe!”🎓 Online Sales Academy• 8-week virtual course for new or untrained OSCs• Includes 3 live sessions + on-demand training• Offers a certification upon completion• Next session: Starts May 20, 2025👩💼 Online Sales Academy: Leadership Edition• For leaders managing OSCs• Includes 3-day kickoff, quarterly sessions, and summit meet-up• Emphasizes program success metrics and understanding the OSC role📈 Market Proof Marketing Academy• Expanded to include strategy, execution, and leadership insights• Led by Jackie, Sarah, Beth, Julie, Karla, and Kevin• Covers Google/Meta marketing, budgeting, algorithms, and more• Next session: May 6–8, 2025 with follow-ups over 8 weeks🎨 Rise and Design (New!)• A creative retreat for marketers and designers• In-person, hands-on intensive in Columbus, OH (Aug 27–28)• Co-led by Karla Tuten and Kevin Oakley• Designed for brand, creative, and marketing teams needing community and deeper problem-solving🤝 Marketing Leadership Collective• Year-long leadership development for marketers• Involves curated peer groups, guest speakers, mentorship, and industry-first previews• Originated as a “shadow project,” now a cornerstone experience• Invitation-based, application required 🗣️ Notable Quotes:• “This is like a crash course in new home marketing—by nerds, for nerds.” – Jackie• “You’ll feel seen. Inspired. Reinvigorated.” – Beth• “We’re doing the Lord’s work.” – Mike (in jest) 📢 Closing Notes:• Subscribe, rate & review the podcast• Share feedback at show@doyouconvert.com• Join the free DYC All Access membership for behind-the-scenes content• Special thanks to all past and future Academy attendees!Transcript"Mike Lyon: Yeah, yeah, some little behind the scenes before we get on.Mike Lyon: Mike was chastising everybody about the audio.Mike Lyon: Jen was right.Mike Lyon: Prize.Jen Barkan: Surprise, surprise.Beth Russell: Know, self-proclaimed audio engineer.Mike Lyon: Yes, I build websites, and I have Misophonia which you can. Google, that one, ladies and gentlemen hey, welcome to episode 384. My name is Mike Lyon, and with me today are these illustrious, wonderful people, Beth, Jackie, Sarah Jen. Carla will join us eventually, and the sound is a little bit differentMike Lyon: my voice, because Kevin Oakley is gone. He is on a world world tour of ItalyMike Lyon: with his wife for his 20thMike Lyon: wedding anniversary. And I was thinking about this guys, have you, have you ever seen Kevin go anywhere with Jess's wife?Jackie Lipinski: Now.Jen Barkan: No.Mike Lyon: I have.Mike Lyon: I don't think I have either.Jackie Lipinski: I'm pretty sure he giggled in a video. And I was like, What is that, Kevin?Mike Lyon: What is happening.Jackie Lipinski: Yeah.Jen Barkan: Eating ice, eating gelato twice.Mike Lyon: I know.Jen Barkan: We've been.Mike Lyon: Stalking his stories. But I really would. I want to fact, check that when he gets back to see if he has ever been somewhere, just with his wife only.Mike Lyon: But we're so happy for him. What do we do when he's gone? We take over the podcastMike Lyon: and I knowMike Lyon: you know the opening says that we're here to help you not sell you. But when Mike takes over I start selling stuff.Jen Barkan: No.Beth Russell: Oh, my goodness!Mike Lyon: Watch out everybody. Yeah, it's gonna happen. No. But what are we? What do we want to do? We want to do something fun and unique.Mike Lyon: This for this podcast and not just to obviously drop something on you, but also save it for posterity in the future. Because we have so many educational opportunities for our builder partners, and beyond in the home builder space that we wanted to go through each one and kind of talk about what it is and who it's for. And so that's why we have these awesome people together. We're going to try and break the Internet and just invite everybodyMike Lyon: from our our company to joinMike Lyon: So that's what we're gonna do today. Excuse me, and then we'll we'll take and put this out there. So if someone, you know sends an email and says, Should I come to? You know the marketing leadership collective? We'll go, hey? ...
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