Episodes

  • Ep 427: Brush Your Teeth

    Ep 427: Brush Your Teeth
    Feb 19 2026
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin joins Caroline Collard and Jackie Lipinski to dive into the nitty gritty details that separate effective marketing from flashy trends and flimsy strategies. From unintended brand messaging in the biggest ads of the year to understanding the halo effect on your brand performance, this episode is full of the kind of compounding analytical attention to detail that actually converts when the market heats up. Listen in to discover where to focus your attention and efforts in this year’s spring market. Story TimeCaroline - We’re still thinking about the ads from the big game, but that’s not always a good thing.Jackie - Don’t underestimate the obsession you can create from a brand loyal person with the right content. Julie - Are marketers judgier about AI, and does it matter? In the NewsThe McMansion Era is over: How American homes have changed in 20 yearsU.S. House votes to pass Housing for the 21st Century ActThe Halo Effect: Your Paid Media Went Offline, Can You Survive Without It?Chrome Extensions That Make Your Life Easier

    The post Ep 427: Brush Your Teeth appeared first on Online Sales and Marketing for Home Builders - DYC.
    Show More Show Less
    39 mins
  • Ep 426: Disappointment is Optional

    Ep 426: Disappointment is Optional
    Feb 12 2026
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley joins Jackie Lipinski and Beth Russell to discuss the coming shift from search sessions to decision sessions, the value of attention, the growing importance of giving your audience a clear next step, and the personal pain of clearing your browser cache. If you need a clear next step for your spring marketing plan, listen in for real signals amidst the noise of today’s AI opinions, tactics to avoid the dreaded inventory birthday, and how to hone your messaging to convert locked-in buyers. Story TimeKevin - You can’t get to urgency or action without attention, so start saying something Jackie - Can a marketer really stop in-person disappointment before it starts?Beth - A tale of two interest rates (and the benefits you can’t cuddle up with at night)In the NewsGoogle Local Hotel Photos "Good To Know" AI LabelsThe Shift From Search Sessions To Decision SessionsA surprising share of homeowners have high mortgage rates. Here’s the breakdown

    The post Ep 426: Disappointment is Optional appeared first on Online Sales and Marketing for Home Builders - DYC.
    Show More Show Less
    46 mins
  • Ep 422: It's Not Hard, It's Work

    Ep 422: It's Not Hard, It's Work
    Jan 21 2026
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley is joined by Jackie Lipinski and Beth Russell for a deep dive into the difference between strategy and intent, the tradeoffs that rule the day, and what you learn from failure.From timeless struggles with SEO, content creation strategy, and letting sales teams be marketers, to the timely news of Redfin's CEO departure and the reigning YouTube SEO advantage, this episode covers wide territory your marketing team needs to know to succeed. Tune in and take notes!Story TimeJackie - An A/B test proves you don’t propose on the first dateBeth - With events, a theme is not a game planKevin - A tale of two seasons (and one counterintuitive winner)In the NewsGlenn Kelman leaves Redfin after 20 years as CEOWhy You Shouldn’t Let Your Onsite Team Create ContentYouTube is no longer optional for SEO in the age of AI OverviewsThe case for and against influencer-led Super Bowl ads

    The post Ep 422: It's Not Hard, It's Work appeared first on Online Sales and Marketing for Home Builders - DYC.
    Show More Show Less
    52 mins
  • Ep 420: The Stop Doing List

    Ep 420: The Stop Doing List
    Jan 8 2026
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley joins Julie Jarnagin and Beth Russell for a timely conversation about what’s worth your effort in 2026. From Google audience size changes to alleged customer journey changes, this episode is all about right-sizing, prioritizing, and knowing when to say no. If your 2026 to-do list is already growing out of control, this episode will help you find optimal grip on what really matters for your marketing.Story TimeBeth - It's Barbs, not bots, that make difficult processes easy and enjoyableJulie - Catch the excitement that crests in January and turn it into something lastingKevin - When the first 4,000 leads don't work out, do you keep going?In the NewsGoogle lowers audience size limits across AdsMarketing Loves Declaring the End of Things That Still Work The User Journey Isn’t Linear Anymore: It’s Always On

    The post Ep 420: The Stop Doing List appeared first on Online Sales and Marketing for Home Builders - DYC.
    Show More Show Less
    41 mins
  • Ep 418: When Housing Data is Already Late

    Ep 418: When Housing Data is Already Late
    Dec 25 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley welcomes Trevor Bacon, Chief Executive Officer of Parcl and Parcl Labs, to examine how real-time real estate data and market-based signals are changing the way housing markets are interpreted. Drawing on financial-market frameworks applied to residential real estate, Trevor explains why traditional pricing indexes often lag reality and how alternative signals—like sentiment and probability—can offer earlier insight. The conversation invites builders and housing leaders to think more critically about timing, risk, and how market narratives are formed.Key ThemesReal-Time Pricing vs. Backward-Looking Housing Data
Most housing data describes where the market was, not where risk and opportunity are forming next
If pricing moves faster than reporting, how many decisions are already outdated by the time they’re made?
Treating housing like a slow-moving asset may be the most dangerous assumption builders still holdPrediction Markets and the Future of Market Signals
Markets reveal more truth when people put capital behind beliefs, not opinions
What would change if builders watched probability and sentiment instead of headlines and forecasts?
The next competitive advantage may come from understanding expectations, not just transactionsFollow Trevor, Parcel Labs, and Learn MoreTrevor Bacon on LinkedInJason Lewris on LinkedInTampa's Hidden Supply Pipeline: Land Banking Fuels Mounting Market Pressure

    The post Ep 418: When Housing Data is Already Late appeared first on Online Sales and Marketing for Home Builders - DYC.
    Show More Show Less
    35 mins
  • Ep 417: The Most Terrible Time of the Year?

    Ep 417: The Most Terrible Time of the Year?
    Dec 18 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin, Beth Russell, and Caroline Collard discuss end of year plans, trends, and truths. From major brands’ flops to risky tactics built on good science, the team helps marketers chart a path through end of year planning that leans into what works and away from fads that will only dilute brand reputation in the year ahead.Story TimeBeth – With costs top of mind, buyers need a vision before they’ll fall in love with a homeCaroline – Write down your goals now before the year ahead buries them in busy-nessJulie – Goldilocks-ing content plans for 2026: finding the just-right-ness between structure and flexibilityIn the NewsWhat View/Save Ratios Reveal About Buyer Engagement on Real Estate PortalsMcDonald’s Pulls Down AI-Generated Holiday Ad After Deluge of MockeryBrands look to experiential marketing as antidote to AI slop, digital fatigueNegativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It)Google updates links in AI Mode and expands Web Guide test in all tab

    The post Ep 417: The Most Terrible Time of the Year? appeared first on Online Sales and Marketing for Home Builders - DYC.
    Show More Show Less
    31 mins
  • Ep 416: Strong Signals for 2026

    Ep 416: Strong Signals for 2026
    Dec 11 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley and Jackie Lipinski welcome a very special guest into the podcast studio. Caroline Collard is Do You Convert’s newest Marketing Coach, manages the Marketing Strategist team, and is lauded as DYC’s digital strategy secret weapon. With Caroline’s keen perspective in the mix, the team discusses end-of-year campaigns, video trends, 2026 market forecasts, and whether OpenAI goes from red to dead as Google surges ahead. From consumer data use tactics to the trust gained from putting in real work, they share insights on the latest marketing trends and updates, giving homebuilder marketers room to reflect on the strength of their own consumer-facing signals and strategies headed into 2026.Story TimeCaroline – Spotify Wrapped data assumptions: the good, the bad, and the funnyJackie – Brand promos are wearing out their holiday welcome in Jackie’s text messagesKevin – Kevin yearns for signals of effort that grow weaker as simulated intelligence replaces effortful thinkingIn the NewsOpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’Publishers turn to vertical video to compete with creators and grow ad revenue in 2026Zillow economists say the housing market will warm up in 2026, with more sales and modest price growth

    The post Ep 416: Strong Signals for 2026 appeared first on Online Sales and Marketing for Home Builders - DYC.
    Show More Show Less
    39 mins
  • Ep 414: Robots Gone Rogue

    Ep 414: Robots Gone Rogue
    Nov 27 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin joins Beth Russell on this special Thanksgiving edition to tackle the challenges marketers face in a world overflowing with information and AI slop.From breaking out of narrow thinking to sparking authentic connections with your audience, they share practical ways to transform your marketing by starting with the underlying thoughts that ultimately shape strategy. Learn how to stand out, ignite that spark, and stay ahead before an avalanche of AI noise drowns out your message.Story TimeBeth - Can a brain scientist teach marketers how to avoid categorical thinking traps?Julie - A school tour sheds light on building a great onsite experienceIn the NewsMeta's AI tools are going rogue and churning out some very strange adsAdobe to buy Semrush for $1.9 billionAs AI slop spreads on social media, brands have lessons to learn

    The post Ep 414: Robots Gone Rogue appeared first on Online Sales and Marketing for Home Builders - DYC.
    Show More Show Less
    30 mins