Episodes

  • Ep 412: You Don't Have to Internalize the Valley

    Ep 412: You Don't Have to Internalize the Valley
    Nov 13 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley joins Jackie Lipinski in the studio to discuss technology, change, and the inevitability of pain. Kevin shares cogent examples (like choosing not to participate in a bad economy through a 500% tip) to illuminate counterintuitive mindset moves to keep builders moving forward. From the struggles that shape resilience to the real story of search data for builders, this episode is a reminder that you don’t have to internalize the valley, or the narrative.Story TimeJackie – Pain points and growth spurts look the same in retrospectKevin – If seemingly constant change has you reaching for more control, choose focus over fakesIn the NewsPost to Google Business Profiles: An Untapped Realm in the Building IndustryOctober 2025 Monthly Housing Market TrendsScams at ScaleState of Search Q3 2025

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    46 mins
  • Ep 411: Realtor Gone Rogue

    Ep 411: Realtor Gone Rogue
    Nov 6 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Nick Aufenkamp, founder of DIY Home Buyer Academy, joins Kevin Oakley to explore how transparency, data, and evolving buyer agency are rewriting the rules of real estate. Kevin and Nick share surprising takes on the current and future state of the Zillow + ChatGPT partnership. From start to finish, this episode is brimming with insights on what happens when buyers start leading the process themselves.AI & the Mirror EffectTech is giving us a mirror; turn it into a mapNew tools are revealing what buyers actually trust and whyNick’s own emotional arc with Zillow’s ChatGPT experiment: from frustration to fascinationAgency After the NAR SettlementThe settlement flipped on the lights, yet shadows from the past still lingerWhy buyers now want (and expect) more control in every transactionHow builders can back empowered buyers without burning agent bridgesFollow Nick on LinkedIn and Youtube:https://www.linkedin.com/in/nickaufenkamp/https://www.youtube.com/@DIYHomebuyer

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    59 mins
  • Ep 410: Marketing Merit Badges

    Ep 410: Marketing Merit Badges
    Oct 30 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin joins Beth Russell and Jackie Lipinski to explore what today’s challenges can teach marketers about grit, growth, and grace. From marketing merit badges to limiting factors, they discuss the perspective and strategy builders need to finish the year strong.Special AnnouncementsMarket Proof Marketing Academy 2026 is open for registration! A high-energy, hands-on virtual event designed to fast-track marketing mastery for homebuilder marketers. Space is limited - save your spot before it’s gone.Story TimeBeth – Redefining wins beyond sales and measuring momentum that moves the business forwardJackie – Three quotes to keep every recovering perfectionist grounded and thrivingJulie – Leadership means being the calm in Q4In the Newshttps://www.doyouconvert.com/blog/the-limiting-factor-to-sales-results/Zillow Pulls Matterport Tours from Listings (Blames CoStar)10 Surprising Takeaways from the Minds of Today’s Homebuyer Google Officially Shuts Down Privacy Sandbox

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    30 mins
  • Big Shifts with Zillow - Bonus Episode

    Big Shifts with Zillow - Bonus Episode
    Oct 24 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: On this bonus episode, Qadra Evans, Director of Industry & Partner Engagement at Zillow, joins host Kevin Oakley for a look inside how one of the most-used housing platforms is adjusting to new demands in buyer behavior, builder engagement, and affordability. This conversation breaks down what’s evolving and how builders can interpret the signals.Tools That Reflect the MomentFrom dream browsing to financial fit: affordability filters get realListings trends are shifting from static to cinematic (and the scroll times prove it)Signals from the Buyer SideThe new new construction buyer: Gen Z (and their parents)Which considerations are rising fast in buyer decision-making?

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    39 mins
  • Oversimulated?

    Oversimulated?
    Oct 23 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley joins Julie Jarnagin and Beth Russell for conversations on ChatGPT considerations, Sora’s impact, shutdown shockwaves, and Halloween costumes. Whether you love or hate the rapid pace of change lately, this episode dives into the major shifts shaping the market and more.Special announcementsInterest in the January Market Proof Marketing Academy is at an all-time high, with a record number of people on the list. Tickets go live this week, so make sure to grab your spot before it’s full! You can find out at the link above.Key TopicsOpenAI’s newest feature - Is the “app within the app” ahead of its time or an empty gimmick?A sea of content - Questioning the repercussions of AI’s explosive growth in video content creationFurloaned - How to prepare for the extended consequences of the current government shutdownListen in and send us your thoughts and questions.

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    47 mins
  • Ep 408: Don't Make Your Marketing the Toaster

    Ep 408: Don't Make Your Marketing the Toaster
    Oct 16 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Fresh from the Summit, Kevin Oakley sits down with Rachel Spaugh for Office Hours to debrief on what stood out most. From how AI is reshaping content to how marketers can hand off great ideas to sales without losing trust, this one’s all about clarity, compression, and exerting creative control without chaos.When More Isn’t BetterFaster isn’t smarter when the message is emptyReal examples from Kevin and Rachel reveal why less content often hits harderHolding Tension and Building TrustEvery email is a promise worth keepingThe smartest marketers surface friction early, turning lessons into loyalty

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    41 mins
  • Ep 407: New Tricks, Old Limits

    Ep 407: New Tricks, Old Limits
    Oct 9 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley joins Julie Jarnagin and Jackie Lipinski to unpack the newest AI experiments, marketing shifts, and growth mindsets shaping 2026 and beyond. From Meta’s surreal new playground to the delicate relationship between builder breakthroughs and removing “limiting factors,” this episode looks at how curiosity and clarity drive progress, even when tech or timelines get in the way. Special AnnouncementsThe next Market Proof Marketing Academy is just around the corner, but the waitlist is already almost full! If you want in on this unique opportunity to learn from DYC’s best and brightest - regardless of whether your builder works with Do You Convert - this is your chance. Seize the moment before the last few spots are gone. Key Topics DiscussedDoes the future belong to fewer, bigger players?Love the growth leaps, but remember to value every stepFever dream frontiers - is Meta wooing creators or consumers?Weighing the privacy costs of the “customized everything” digital dreamIn the NewsCompass to acquire Anywhere, creating world's largest brokerageMeta "Vibes" is released - will anyone care?Advertising in 2030

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    37 mins
  • Ep 406: Margins, Myths and Market Moves

    Ep 406: Margins, Myths and Market Moves
    Oct 2 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: In this solo episode, Kevin Oakley takes you inside the room at a recent ULI panel. Builders, sales leaders, and consultants gathered to debate the toughest questions facing the industry, and Kevin is pulling back the curtain to share exactly what he was asked and how he answered.Here are the five big questions he tackled:Beyond discounts: what really drives buyer traffic?Online sales: speed or personalization?Resale vs. new: who wins when rates drop?The holy grail: is it possible to achieve volume and margin?2026: what’s ahead for builders?Listen in for unfiltered answers that challenge assumptions, spotlight bold strategies, and point to the realities shaping the immediate future of homebuilding.

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    15 mins