In this fourth episode of My Kind of Business, Alex is joined by lifestyle and performance coach Sasha Buy for a raw and inspiring conversation about change, identity and living in alignment with your values.

Sasha shares her journey from aspiring healthcare professional to building a thriving personal training business, navigating a pandemic-induced pivot into online coaching and now stepping into a new chapter as an executive coach and soon-to-be mum.

Through honesty, humour and a whole lot of wisdom, Sasha and Alex explore what it really means to grow, evolve and redefine success on your own terms.

Whether you’re considering a career transition, juggling business with motherhood, or simply seeking permission to slow down and trust your gut - this episode will resonate deeply.

Episode Timestamps

00:00 – From healthcare dreams to chasing independence 03:01 – Ambition, rebellion and building something of her own 06:01 – Becoming a personal trainer and growing a successful brand 08:55 – The pandemic pivot: moving into online coaching 11:49 – The mindset shift from short-term results to long-term impact 15:04 – Deciding to leave the fitness world behind 21:24 – Embracing motherhood and letting go of external validation 26:45 – Real talk on online business, boundaries and burnout 31:58 – What success really means (and how it evolves) 37:25 – Designing a business that fits your values 40:06 – Self-permission, intuition and the courage to pivot

What to Expect

• Honest reflections on personal and business evolution

• Insights on letting go of what no longer fits

• A reminder that success doesn’t have to look one way

• Colourful language and plenty of realness (headphones advised if little ears are nearby.

Connect with Sasha

https://www.instagram.com/sashahollybuy/

Connect with Alex

• Book a free Business Connection Online Networking Session: alexmccarthycoaching.as.me/businessconnectionsession

• Instagram: @alexmccarthycoaching

• Facebook Community: Business Connection Community

• LinkedIn: Alex McCarthy on LinkedIn

• Website: www.alexmccarthycoaching.com