Most MSPs have been taught the same old pricing stories that hold them back. In this episode we break down the myths that stop owners from charging what they are worth and show how picking a clear niche, selling outcomes, and building real confidence can change everything. If you feel underpriced, unsure, or stuck in the race to the bottom, this talk will help you see pricing in a whole new way. You will learn why buyers pay more for clarity, how specialists beat generalists, and why value always wins over hours and tasks. This is the episode that helps you price with confidence and grow your MRR without fear.

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Buyer Persona Guide: https://success.growth-generators.com/buyerpersona

MSP Launchpad: https://success.growth-generators.com/msp-bootcamp

️MSP Heroes: https://success.growth-generators.com/msp-heros

Go High-Level CRM: https://www.gohighlevel.com/?fp_ref=growth-generators51

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My Favorite CRM: https://www.gohighlevel.com/?fp_ref=growth-generators51

My Current Favorite RMM & PSA: https://partners.superops.com/opka7e16z8v3

️ My Monitor: https://amzn.to/3wAtaz6

Camera: https://amzn.to/3j3JVw0

Lens: https://amzn.to/3Y2HV5L

️ Microphone: https://amzn.to/3QM1Gxf

Mic Stand: https://amzn.to/40aMtsy

In this video I sit down in Montreal with Christina from Lansweeper and Martin from B2B Cyber Secure for a deep talk about how MSPs uncover hidden risks, protect clients, and use real data to drive smart decisions. We cover the wild things they have found on networks, how shadow IT puts companies in danger, and why fast asset discovery matters more today than ever. Martin explains how his MSP uses Lansweeper to scan new clients before signing any contract so he knows exactly what he is walking into. Christina shares how MSPs around the world use Lansweeper in ways most people never think about, from handling cyber attacks to managing IT on luxury yachts. If you want to understand how modern MSPs protect businesses and why good data is the heart of cyber security, this is a fun behind the scenes look.

Most MSPs start out doing owner led sales, but there comes a point where the owner cannot keep cold calling, networking, sending emails, qualifying leads, and still run the company. That is where an SDR comes in. In this video, I break down exactly what an SDR does inside an MSP, why the role matters, and how they help you build a steady pipeline of warm leads. I cover the outreach channels they use, how they qualify prospects, how they keep your CRM organized, and the traits you should look for when you are ready to hire one. If you want better sales results, more booked meetings, and a cleaner sales process, this video will show you how an SDR makes it all possible. I also share my own stories from the field and give you real world advice so you can grow your MSP with confidence.

Most MSPs want more leads, but their LinkedIn profile pushes buyers away. In this video I walk you step by step through fixing your entire profile so people actually want to connect and talk with you. I show you how to write a clear and strong headline, how to build a clean LinkedIn banner inside Canva, how to update your About section so it sells for you, and what to add in your Featured section for instant trust. Then I share one of my favorite daily LinkedIn routines that helps you meet business owners, office managers, operations managers, and local partners who can send referrals your way. You will also learn how to find the right people, how to send connection requests that get accepted, and what to say after someone connects so you never come off salesy. If you want to grow your MSP, build your network, and start real conversations, this video will give you everything you need.

Most MSPs think they have a real sales funnel, but what they actually have is a simple two step process that leaves money on the table. In this video I break down the huge difference between a basic MSP funnel and a true advanced funnel that warms leads, builds trust, and fills your pipeline even when you are busy. I walk through each stage step by step so you can see what top MSPs are doing to book more meetings and close higher value clients. You will learn why awareness, capture, nurture, engagement, and conversion all matter and how to put them in place inside your business. I also share tools you can use, common mistakes MSPs make, and how our members at Growth Generators build real sales systems that work. Make sure you grab the free resources linked at the top of the description and join the free Discord community to stay ahead of the curve.

In this video I show you how MSPs can make real money with AI by selling simple, useful services that clients actually want. You will learn how to build and sell an AI policy, how to offer CoPilot training, and how to teach clients real AI use cases that save time and make their team faster. I also share smart ways to boost monthly revenue, create sticky services, and use AI to stand out in your market. If you want to bring in more customers, close more deals, and add new profit streams, this video will help you get there.

Black Friday and Cyber Monday are the best time of the year for MSPs to save money and get great tools that help you sell more and market better. In this video I share my favorite gadgets and software picks that can help business owners, techs, and marketers work faster and look better on calls. I walk through tools like the Mighty Bar, my favorite pocket knife, the Plaud recorder, and even the best webcam you can buy without spending a ton of money. I also share deals on lead tools, content tools, and even a Black Friday offer for MSP Heroes where you get a full hour of coaching for free. If you want to grow your MSP and you like great deals, you will love this list.

Tools Mentioned

MSP Heroes: https://success.growth-generators.com...

Mighty Bar: https://amzn.to/4reO7r0

CIVIVI Pocket Knife: https://amzn.to/4pg2sBp

Plaud Amazon: https://amzn.to/4a2af1o Plaud Site: https://www.plaud.ai/

LeadScrape: https://www.leadscrape.com/

Koala: https://koala.sh/

OBSBOT Camera: https://amzn.to/4o7PHbo

In this video I walk you through the Smart Prospecting Loop that every MSP can use to grow their pipeline. I show you the four simple steps that keep your outreach steady and help you book more meetings. You will learn how to find the right targets, reach out in a clear way, follow up so you stay top of mind, and book meetings that turn into real sales chances. This loop is easy to follow and it never stops working. If you want more meetings, more chances, and more sales for your MSP, this is the place to start. Watch the full video and try the loop for the next thirty days.