In this coaching episode, Lindsay and Nora work with Azul Terronez, co-founder of Authors Who Lead, to optimize his private podcast lead magnet "Born to Write, Scared to Start." Discover how to transform common client objections into powerful lead magnet content, create effective promotional strategies for private podcasts, and explore ways to scale coaching through audio-only delivery methods.

Topics Covered

• Addressing the top fears that prevent successful people from writing books
• Using episode titles as marketing hooks and social media content
• Creating promotional strategies with audio clips and reels
• Building email sequences around private podcast lead magnets
• Transitioning from live coaching to audio-based support systems
• Using private podcasts for ongoing client coaching and community building
• Optimizing opt-in processes and reducing friction for mobile users

Links Mentioned

• Website: https://authorswholead.com/
• Facebook: https://www.facebook.com/azuljterronez
• Instagram: @azulterronez
• Twitter: @azulterronez
• LinkedIn: https://www.linkedin.com/in/azul-terronez/
• TikTok @azulterronez

More from Hello Audio

Grab a free trial

Youtube

Instagram

Facebook Group

Subscribe and Review

If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this coaching episode, Lindsay and Nora work with Dr. Angela Draper, founder of Game Change Her, to optimize her 16-episode private podcast lead magnet called "The Great Lock-In of 2025." Angela helps women in educational leadership develop their skills through her HERS framework (Heart, Emotional Intelligence, Relationships, and Systems). Discover how to refine messaging, target the right audience, and create promotional strategies that convert browsers into engaged subscribers ready for your next program launch.

Topics Covered:

• Optimizing lead magnet conversion rates for educational leaders
• Creating evergreen content from trending topics
• Balancing personal and professional goal examples in content
• Promotional strategies beyond email lists and bundles
• Using authentic storytelling and vulnerability in coaching content
• Integrating private podcasts with existing newsletter content
• Setting up Kit integration for seamless opt-in processes

Links mentioned:

• https://angeladraper.my.canva.site/home

More from Hello Audio

Grab a free trial

Youtube

Instagram

Facebook Group

Subscribe and Review

If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this episode, we reconnect with Natalie Koussa, creator of the Trust Funnel, who has turned her successful private podcast strategy into a service helping coaches, consultants, and service providers convert leads through audio. Discover how she structures private podcasts that consistently outperform traditional lead magnets, why positioning matters more than subscriber count, and the specific framework she uses to help clients create bingeable content that builds trust and drives sales.

Topics Covered:

• The Trust Funnel concept and why trust is crucial in today's market
• Two powerful positioning frameworks: "Give them what they want" vs "Name the threshold"
• Why private podcasts work better for service providers than traditional freebies
• Episode structure and length recommendations (15-20 minutes sweet spot)
• The importance of personality and authentic conversation over scripted content
• Subtle selling approaches and call-to-action strategies
• Technical setup using Descript and Hello Audio integration
• Results: Higher email open rates, faster buying decisions, and organic sharing

Links mentioned:-

• Website: https://nataliekoussa.com/
• New Private Podcast: natalieKoussa.com/league
• POD DAMN. A free private podcast to help you go on a Podcast Tour that makes you the first choice in your niche : https://nataliekoussa.com/visible
• https://www.instagram.com/nataliekoussa_/

More from Hello Audio

Grab a free trial

Youtube

Instagram

Facebook Group

Subscribe and Review

If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.