In this episode, we explore Julie Ciardi's powerful "surround sound marketing" approach that helped her generate $320,000 in revenue during her November launch. As a human design business coach and former IBM marketing executive, Julie shares how she strategically uses private podcasts before, during, and after her live launches to warm up leads, increase show-up rates, and create deeper client connections. Discover how she transformed declining launch performance into record-breaking results by meeting her audience where they already are - in their podcast apps.

Topics Covered

• The "surround sound marketing" strategy using private podcasts
• How to use private podcasts before, during, and after live launches
• Creating custom landing pages with QR codes for easy access
• Using client concierges to scale with intimacy
• Sales page walkthroughs delivered via audio
• Client panel interviews shared through private feeds
• Daily podcast delivery to existing clients for retention
• The psychology behind voice and its 38% impact on marketing and sales

Links Mentioned

• Website: http://www.julieciardi.com
• Instagram: https://www.instagram.com/julieciardi/

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In this episode, we explore Amanda Karlstad's proven private podcast strategy that has generated approximately one million dollars in revenue over three years. As a master business coach who works with established coaches looking to scale, Amanda shares how she transformed her webinar content into an intimate audio experience that converts at 15-20% (compared to typical 3% funnel conversions). Discover her approach to creating exclusive content, building authentic connections, and why she's made zero changes to her funnel since launch.

Topics Covered

• How Amanda discovered private podcasts through Emily Hirsch
• Converting webinar content into a three-part private podcast series
• The psychology of exclusivity in private podcast marketing
• Building a comprehensive funnel with email sequences, text messaging, and downloadable resources
• Creating urgency through tuition incentives for quick action-takers
• The intimacy factor that makes private podcasts feel like gifts rather than sales pitches
• Why she's made zero changes to her funnel in three years

Links Mentioned

• Website: https://amandakarlstadcoaching.com
• Instagram: @amandakarlstadcoaching
• YouTube: Amanda Karlstad
• Amanda Karlstad Podcast: https://amandakarlstadcoaching.com/3-vital-shifts-private-podcast-series-opt-in-2/

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Lindsay opens the “Best Of 2025” series with a candid look at the eight most transformative private podcast episodes of the past year. Hear how this year’s standouts pushed audio beyond lead magnets, building ecosystems where private feeds drive launches, client onboarding, evergreen content, summits, waitlists, and scalable high-touch support. Get a preview of the creative ways entrepreneurs adapted to shifting markets: from async audio summits, to segmenting a single feed into custom lead magnet journeys, to onboarding every new client with a personalized private podcast.

For even more inspiration, Lindsay unveils the newest Hello Audio resource: 101 Ideas for Private Podcasts in Your Business. Whether you’re here for list growth, repeat sales, retention, or just want to see how others are breaking the private podcast mold, this intro episode is your roadmap for what’s possible in 2025.

Topics Covered:

• How Nicole Culver rebuilt her entire private podcast funnel to convert five-figure sales—even as the online market shifted, adding low-ticket offers and tripling her conversion rate from podcast listeners
• Erin Kelly’s “Async Audio Summit” playbook and why hosting summits over Voxer and private feeds brought in nearly 200 new, high-quality leads and strategic partnerships—without live calls or calendar burnout
• Julie Ciardi’s surround sound launch strategy: using private podcasts before, during, and after open cart to pre-frame, nurture, and onboard $320k in program sales
• Michelle Pontvert’s low-lift audio event that re-engaged 924+ subscribers and delivered massive value to speakers and listeners, all with simple, accessible podcast delivery
• Colleen Kachmann’s $150K/month transformation through a podcast-powered funnel that completely replaced the sales call, doubled client trust, and now supports 95% satisfaction and a literal “cult following”
• Amanda Karlstad’s million-dollar private podcast funnel—unchanged for 3 years, still converting at 15%, and a masterclass in the power of audio exclusivity and evergreen nurture
• Michelle Grosser’s 3,000-lead win through a quick, five-part private podcast that made launching a new group program easy, filling her waitlist and automating nurture with zero extra DM chasing
• Ellie Kime’s “choose your own adventure” podcast lead magnet, letting listeners self-identify, get straight to what matters, and feeding back powerful audience insight for future content. A can’t-miss for anyone wanting segmentation inspiration!

Links Mentioned:

• 101 Ideas for Private Podcasts in Your Business

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If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.