Episodes

  • AI host Alex Calder reveals the fascinating and complicated story of L'Oréal.

    AI host Alex Calder reveals the fascinating and complicated story of L'Oréal.
    Nov 12 2025
    This content was created in partnership and with the help of Artificial Intelligence AI
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    Less than 1 minute
  • Beauty in the Digital Age - L'Oréal's Future and the Industry's Evolution

    Beauty in the Digital Age - L'Oréal's Future and the Industry's Evolution
    Nov 12 2025
    Episode three explores L'Oréal's digital transformation through e-commerce acceleration, augmented reality try-on technology, and AI-powered personalization devices like Perso. The episode examines sustainability commitments versus greenwashing concerns around packaging, ingredient sourcing, and supply chain ethics. L'Oréal faces disruption from direct-to-consumer brands like Glossier and Fenty Beauty, the clean beauty movement, and rising Asian competitors. The series concludes by questioning whether a company built on selling transformation can adapt to evolving cultural attitudes about beauty standards, body positivity, and authentic empowerment while maintaining their massive scale and profitability in an increasingly tech-driven future.
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    This content was created in partnership and with the help of Artificial Intelligence AI
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    29 mins
  • L'Oréal - The Empire of Brands - Acquisitions, Controversies, and Corporate Power

    L'Oréal - The Empire of Brands - Acquisitions, Controversies, and Corporate Power
    Nov 12 2025
    Episode two examines how L'Oréal built their beauty empire through aggressive acquisitions. The nineteen seventy four Nestlé partnership provided capital to buy over thirty brands including Maybelline, Garnier, Urban Decay, NYX, and CeraVe across mass market, luxury, professional, and indie categories. The episode explores major controversies including animal testing policies with exceptions for the Chinese market, diversity and representation failures, the Munroe Bergdorf firing, labor and supply chain concerns involving child labor in mica mining, and The Body Shop's decline after acquisition. Despite ethical questions, L'Oréal maintains dominance through massive research and development budgets and billions spent on marketing and celebrity endorsements.
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    This content was created in partnership and with the help of Artificial Intelligence AI
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    26 mins
  • L'Oréal - Because You're Worth It - The Rise of a Beauty Empire

    L'Oréal - Because You're Worth It - The Rise of a Beauty Empire
    Nov 12 2025
    Episode one traces L'Oréal's origins from nineteen oh seven when French chemist Eugène Schueller created the first safe synthetic hair dye. Starting with sales to Parisian hairdressers, the company expanded into shampoos and beauty products throughout the nineteen twenties and thirties. After Schueller's death in nineteen fifty seven, his daughter Lilliane Bettencourt inherited the company. Under CEO François Dalle, L'Oréal pursued aggressive international expansion and developed the multi brand portfolio strategy. The nineteen seventy one launch of the iconic "Because You're Worth It" campaign marked L'Oréal's transformation into a global beauty empire, adapting products for diverse markets worldwide.
    Click here to browse handpicked Amazon finds inspired by this podcast series!
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    This content was created in partnership and with the help of Artificial Intelligence AI
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    23 mins