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L'Oréal - The Empire of Brands - Acquisitions, Controversies, and Corporate Power

L'Oréal - The Empire of Brands - Acquisitions, Controversies, and Corporate Power

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 Episode two examines how L'Oréal built their beauty empire through aggressive acquisitions. The nineteen seventy four Nestlé partnership provided capital to buy over thirty brands including Maybelline, Garnier, Urban Decay, NYX, and CeraVe across mass market, luxury, professional, and indie categories. The episode explores major controversies including animal testing policies with exceptions for the Chinese market, diversity and representation failures, the Munroe Bergdorf firing, labor and supply chain concerns involving child labor in mica mining, and The Body Shop's decline after acquisition. Despite ethical questions, L'Oréal maintains dominance through massive research and development budgets and billions spent on marketing and celebrity endorsements.
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