Beauty in the Digital Age - L'Oréal's Future and the Industry's Evolution cover art

Beauty in the Digital Age - L'Oréal's Future and the Industry's Evolution

Beauty in the Digital Age - L'Oréal's Future and the Industry's Evolution

Listen for free

View show details

About this listen

 Episode three explores L'Oréal's digital transformation through e-commerce acceleration, augmented reality try-on technology, and AI-powered personalization devices like Perso. The episode examines sustainability commitments versus greenwashing concerns around packaging, ingredient sourcing, and supply chain ethics. L'Oréal faces disruption from direct-to-consumer brands like Glossier and Fenty Beauty, the clean beauty movement, and rising Asian competitors. The series concludes by questioning whether a company built on selling transformation can adapt to evolving cultural attitudes about beauty standards, body positivity, and authentic empowerment while maintaining their massive scale and profitability in an increasingly tech-driven future.
Click here to browse handpicked Amazon finds inspired by this podcast series!
https://amzn.to/42YoQGI

This content was created in partnership and with the help of Artificial Intelligence AI
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.