L'Oréal - The Business Behind the Beauty cover art

L'Oréal - The Business Behind the Beauty

L'Oréal - The Business Behind the Beauty

By: Inception Point Ai
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About this listen

 This series traces L'Oréal from its founding in nineteen oh seven by French chemist Eugène Schueller to becoming the world's largest beauty empire worth over one hundred billion dollars. Episode one covers the company's origins and global expansion. Episode two examines their aggressive acquisition strategy, ownership of thirty plus brands including Maybelline and Urban Decay, and major controversies around animal testing, diversity failures, and ethical issues. Episode three explores their digital transformation through AI and augmented reality technology, sustainability challenges, competition from indie brands, and what the future holds for the beauty industry's most powerful corporation.
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https://amzn.to/42YoQGICopyright 2025 Inception Point Ai Economics
Episodes
  • AI host Alex Calder reveals the fascinating and complicated story of L'Oréal.

    AI host Alex Calder reveals the fascinating and complicated story of L'Oréal.
    Nov 12 2025
    This content was created in partnership and with the help of Artificial Intelligence AI
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    Less than 1 minute
  • Beauty in the Digital Age - L'Oréal's Future and the Industry's Evolution

    Beauty in the Digital Age - L'Oréal's Future and the Industry's Evolution
    Nov 12 2025
    Episode three explores L'Oréal's digital transformation through e-commerce acceleration, augmented reality try-on technology, and AI-powered personalization devices like Perso. The episode examines sustainability commitments versus greenwashing concerns around packaging, ingredient sourcing, and supply chain ethics. L'Oréal faces disruption from direct-to-consumer brands like Glossier and Fenty Beauty, the clean beauty movement, and rising Asian competitors. The series concludes by questioning whether a company built on selling transformation can adapt to evolving cultural attitudes about beauty standards, body positivity, and authentic empowerment while maintaining their massive scale and profitability in an increasingly tech-driven future.
    Click here to browse handpicked Amazon finds inspired by this podcast series!
    https://amzn.to/42YoQGI

    This content was created in partnership and with the help of Artificial Intelligence AI
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    29 mins
  • L'Oréal - The Empire of Brands - Acquisitions, Controversies, and Corporate Power

    L'Oréal - The Empire of Brands - Acquisitions, Controversies, and Corporate Power
    Nov 12 2025
    Episode two examines how L'Oréal built their beauty empire through aggressive acquisitions. The nineteen seventy four Nestlé partnership provided capital to buy over thirty brands including Maybelline, Garnier, Urban Decay, NYX, and CeraVe across mass market, luxury, professional, and indie categories. The episode explores major controversies including animal testing policies with exceptions for the Chinese market, diversity and representation failures, the Munroe Bergdorf firing, labor and supply chain concerns involving child labor in mica mining, and The Body Shop's decline after acquisition. Despite ethical questions, L'Oréal maintains dominance through massive research and development budgets and billions spent on marketing and celebrity endorsements.
    Click here to browse handpicked Amazon finds inspired by this podcast series!
    https://amzn.to/42YoQGI

    This content was created in partnership and with the help of Artificial Intelligence AI
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    26 mins
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