L'Oréal - Because You're Worth It - The Rise of a Beauty Empire

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L'Oréal - Because You're Worth It - The Rise of a Beauty Empire

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Episode one traces L'Oréal's origins from nineteen oh seven when French chemist Eugène Schueller created the first safe synthetic hair dye. Starting with sales to Parisian hairdressers, the company expanded into shampoos and beauty products throughout the nineteen twenties and thirties. After Schueller's death in nineteen fifty seven, his daughter Lilliane Bettencourt inherited the company. Under CEO François Dalle, L'Oréal pursued aggressive international expansion and developed the multi brand portfolio strategy. The nineteen seventy one launch of the iconic "Because You're Worth It" campaign marked L'Oréal's transformation into a global beauty empire, adapting products for diverse markets worldwide.
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