Send us a text

You can’t fake perspective. It’s earned in the lows that most people won’t talk about: childhood chaos, addiction, grief that knocks the air from your lungs, and careers capped by glass ceilings. We sat down as owners and team leads to tell the truth about how those lows forged our leadership, sharpened our empathy, and set the tone for how we build brokerages that actually serve people.

We start with raw origin stories and the flip from victimhood to agency—therapy before tactics, faith before funnels, and mentors who make you fix your life before your lead gen. Then we break down the real market from 2023 to 2025 without spin: morale is a metric, culture is hard work, and smaller wins keep teams moving. You’ll hear how we cut break-even side plays, killed bad spend, and focused on what we do best so our people could keep winning even when the weather turned.

Looking ahead, we outline a clear 2026 plan. Scott shares a global dive into modular construction and factory robotics that could cut build times to days and costs below $100 per foot, with partnerships spanning China, LA, and Dubai. Ronnie leans into scaling Resi Realty by embracing the hard lessons of 2025 and doubling down on people-first systems. Jeff commits to owning a headquarters, expanding into new cities, resurrecting a profit-focused production team, and entering asset management and REO as cycles shift. The throughline is simple: invest in people, protect hope, eliminate waste, and make sure every effort returns value.

If you’re tired of empty hype and hungry for practical strategy, mindset shifts, and real leadership, this conversation is your playbook. Subscribe, share it with someone who needs the push, and leave a review telling us the one choice you’ll make differently this year.

Use this version for podcast platforms (clean formatting, dual CTA included):

2025 Wins & Losses — A Conversation About Pain, Purpose & Leadership

In this Christmas Day special, Mark Jones hosts an incredibly raw and transparent roundtable with Scott Malouff, Jeff Garza, and Ronnie Trevino—three of San Antonio’s top real estate leaders.

Together, they discuss:

• Childhood trauma
• Addiction and recovery
• Loss of loved ones
• Leadership pressure
• Betrayals in business
• Mental health & emotional intelligence
• Faith, healing, and rebuilding a life of purpose

This is the most vulnerable conversation ever recorded on the Key Factors Podcast.

If you're navigating life, business, or leadership in any capacity—this episode will speak directly to you.

Apply for Home Financing with Mark Jones:
https://www.iThinkMortgage.com

Subscribe to The Key Factors Podcast:
https://www.youtube.com/@keyfactorspodcast

CHANNEL DISCLOSURE: Mark Jones, Senior Loan Officer | NMLS#513437 iThink Mortgage powered by Premier Mortgage Resources | NMLS #1169 Equal Housing Lender All content on this channel is for educational purposes only and does not constitute a commitment to lend. Loan terms and availability are subject to credit approval, underwriting guidelines, and market conditions. Opinions are my own and do not necessarily reflect those of my company. No compensation is given or received for referrals, endorsements, or podcast appearances, in co

Support the show

Key Factors Podcast is Powered by LoanBot.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Send us a text

Support the show

Key Factors Podcast is Powered by LoanBot.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Send us a text

What if your best business partner is also your spouse—and your toughest boss? We share how two teachers packed a U-Haul, chased a bigger life in Texas, and transformed a side hustle into a top-producing real estate brokerage without losing the plot at home. The path wasn’t linear: a 2008 licensing sprint, early Zillow experiments, a move to San Antonio with a small sphere, and mentors who cared as much about margins and jeans as they did about GCI. Along the way, a premature birth at 27 weeks forced a reset that changed everything. Erin stepped out of the classroom, mastered the back office, and turned scattered spreadsheets into systems, client parties into community, and chaos into four times the profitability.

We talk real tactics—open houses that still work, bank-branch prospecting, positioning that fits both luxury listings and first-time buyers, and the small branding choices that make clients feel safe. We pull back the curtain on launching a brokerage: when to leave the big split, how to price your time, and why clean accounting is a growth engine, not a chore. Then we go deeper: rules for couples who work together, like resolving conflict the same day, setting lanes for sales and operations, and remembering the first job is family. You’ll hear how a CASA toy-drive holiday party grew to hundreds at The Rock, why community beats cold ads, and how to find mentors who save you years by telling you the inconvenient truth.

If you’re a realtor, loan officer, or small-business owner wondering when to jump, this story offers a clear blueprint: stop waiting for perfect, ship the work, and iterate in public. Subscribe for more real estate strategy, business systems, and honest conversations about building a life and a company you’re proud of. If this resonated, share it with someone you’d trust as a business partner—and a life partner.

#KeyFactorsPodcast #RealEstateAF #CesarAmezcua #ErinAmezcua #RealEstateJourney #CouplesInBusiness #ImmigrantStory #BrokerLife #NICUSurvivor #FamilyFirst #LoanBot #TexasRealEstate


2:27 – Meet Cesar & Erin
3:16 – Cesar’s journey from Mexico to college in Texas
5:07 – Erin’s military upbringing & family sacrifice
8:10 – The hilarious story of how they met
16:01 – The ultimatum that led to their move to Garland
19:55 – Becoming a bilingual teacher on an H-1B visa
27:23 – Both get real estate licenses in Dallas
30:04 – Why they left it all to move to San Antonio
33:53 – From PO Box in Helotes to full-time real estate
43:02 – Launching their own brokerage in 2013
46:07 – Premature birth changes everything
49:10 – Erin joins the business—and makes it 400% more profitable
54:01 – Advice for couples working together in real estate

Support the show

Key Factors Podcast is Powered by LoanBot.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Send us a text

A wedding coordinator turned realtor who almost quit ends up selling 30+ homes her first year and doubling down on the one tactic most agents avoid: telling the truth. Meet Melissa Royale, a San Antonio agent who built a resilient business on systems, mentorship, and real conversations about budget, tradeoffs, and timing.

We dig into the inflection points that changed everything: splitting from family partners, leaving a bad fit, and finding a mentor who replaced guesswork with accountability. Melissa breaks down the exact toolkit that saved her sanity—Google Calendar time blocks, Tasks for daily execution, a CRM that keeps seven-month leads warm, and a live checklist that flags deadlines in red. The result is a calm brain and a steady pipeline, even with multiple pendings in a tight, incentive-heavy market.

If you’re wrestling with affordability, builder concessions, or the post-NAR settlement noise, this conversation offers spine and strategy. Melissa explains how to write offers that win, why she negotiates compensation inside the contract, and when she refuses listings that won’t sell. She sets expectations with buyers early—choose your compromise: location, size, age, or upgrades—and warns short-term owners about competing with builders on resale. For new agents, her advice is direct: know your personality, pick the right environment, and get organized fast. For buyers, it’s simple: start where you are, build equity, and let your next home fund itself.

Real estate doesn’t reward perfect conditions. It rewards clarity, consistency, and courage. Tap play to learn how Melissa turned hard lessons into a durable playbook you can use today. If this helped you think sharper about buying or selling, subscribe, share with a friend, and leave a review with your biggest takeaway—we read every one.

Support the show

Key Factors Podcast is Powered by LoanBot.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Send us a text

Everyone’s sharing hot takes on the 50-year mortgage, but most people miss the real question: does it help you buy smarter, or just slower? We sit down with San Antonio experts Robert Elder and Stephanie Paxton to unpack affordability beyond the headline rate, run the equity math on 30-year vs 50-year scenarios, and reveal why taxes, insurance, and maintenance now drive the monthly payment more than anything else.

We get brutally honest about new construction. Builder buy-downs and flashy incentives can be seductive, but the true cost is often buried in the price—and appreciation can lag for years in areas with abundant land and endless new phases. We contrast that with landlocked neighborhoods where limited supply supports stronger resale dynamics. We also break down buyer expectations that hold people back: choosing staging over structure, refusing longer commutes that transplants accept, and chasing “move-in ready” at the expense of long-term value. If you’re weighing a first home, a move-up purchase, or a possible rental conversion, this conversation will sharpen your strategy.

We close with where the deals actually are. Year-end inventory homes can be negotiated hard across all price tiers, while select resale properties offer meaningful price cuts. The playbook: model your total payment with taxes and insurance, stress-test your five- to ten-year plan, and consider the 50-year loan as a tactical bridge with a refinance path—not a forever decision. Local data beats national headlines every time. If you’re ready to run your numbers and build a plan that fits your life, tap follow, share this with a friend who’s shopping, and leave a quick review to tell us what you want covered next.

Support the show

Key Factors Podcast is Powered by LoanBot.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Send us a text

Is social media ruining real estate work ethic? We dive into the old-school vs. new-school mindset with Casey Hampton and Austin Pantuso. Volume, sacrifice, and the truth behind success in real estate.

In this unfiltered episode of the Key Factors Podcast – Real Estate AF, Mark Jones sits down with real estate veterans Casey Hampton (25+ year mortgage leader, formerly with D.R. Horton and Meritage Homes) and Austin Pantuso (broker and President of United Realty Group) to break down the massive shift happening in real estate and lending post-2020.

🔥 What we cover:

- Are agents and LOs relying too much on social media and not enough on skills?
- Is lead generation dead or just lazy?
- Why “part-time” real estate careers don’t cut it in 2025
- How today’s buyers are stuck in 2021 mindsets
- Real talk on wealth gaps, financial literacy, and homeownership strategy
- The new rules of building trust and referrals in a digital-first world

Whether you're a new agent, a seasoned broker, or somewhere in between — this conversation cuts deep into the mindset, work ethic, and education gap that’s growing in the real estate space.

📲 Want to empower your buyers with clarity and control?
Explore LoanBot
— the smarter way to match homebuyers with the right mortgage programs.

🔔 Subscribe for more episodes every week!
🎧 Available on Spotify, Apple Podcasts, and YouTube.
💬 Drop your thoughts in the comments — we read every one.

#RealEstateAF #KeyFactorsPodcast #CaseyHampton #AustinPantuso #RealEstateTruth #LoanBot #MortgagePodcast #LenderLife #RealtorLife #OldSchoolVsNewSchool #LeadGeneration #WorkEthic #HomeAffordability #MillennialMoney #GenerationalWealth

Support the show

Key Factors Podcast is Powered by LoanBot.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Send us a text

In this powerhouse episode of Key Factors Podcast – Real Estate AF, host Mark Jones sits down with Tomas Martinez, founder of TM3 Impact and Luxury Home Magazine (San Antonio & Austin). Tomas shares his incredible story—from being cut from the C team in middle school basketball to building one of the most successful luxury real estate publications in Texas.

They unpack:

- How he and his wife bootstrapped a franchise with car loans
- Why paper is still powerful in a digital world
- How to break into luxury real estate (even if you have no experience)
- Why branding beats marketing, and the power of relentless consistency
- His evolution into coaching, training, and the Distinctive Agent Lab
- How faith, marriage, and mindset shaped his journey

Luxury Magazine San Antonio - https://www.luxuryhomemagazine.com/sanantonio/
Get in Touch with Tomas - https://www.tm3impact.com/

🚀 Get inspired, get equipped, and get motivated to dream bigger.
Powered by LoanBot - the smarter mortgage-matching tool.
Find Out More : https://LoanBot.com

#KeyFactorsPodcast #RealEstateAF #TM3Impact #LuxuryHomeMagazine #TomasMartinez #BrandingMatters #FaithDriven #EntrepreneurJourney #LoanBot

Support the show

Key Factors Podcast is Powered by LoanBot.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Send us a text

Join Mark Jones and hard money expert Jade Florez of Longhorn Investments as they dive deep into the world of real estate investing in today's dynamic market. Discover why mom-and-pop investors are thriving with hard money loans, even as traditional buyers hesitate. Jade breaks down the BRRRR method (Buy, Renovate, Refinance, Rent, Repeat), explaining how investors can acquire properties with minimal out-of-pocket cash and build long-term wealth. Learn about the critical 70% rule for flips, the shift from rentals to flips due to rising costs, and how speed and flexibility make hard money a powerful tool. They also expose common pitfalls like contractor mismanagement and discuss the true landscape of institutional vs. individual property ownership. Whether you're a seasoned investor or looking to start your portfolio, this episode offers invaluable insights into leveraging hard money, managing risks, and navigating market changes for profitable real estate ventures.

Get in Contact with Jade : https://www.longhorninvestments.com/loan-consultants/jade-florez

Support the show

Key Factors Podcast is Powered by LoanBot.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.