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What if the traits you once hid became the reason you win? We sit down with Satu, a Finnish client partner in a leading media house, to unpack how dyslexic thinking can power a modern sales career—from door‑to‑door grit to orchestrating complex, multi‑channel campaigns. The throughline is human connection: active listening, careful observation, and small signals that build outsized trust.

Satu shares how remembering a client’s favourite pizza or wearing their brand colour to a pitch isn’t a gimmick; it is proof of care. That attention pairs with solid sales craft—tracking activity, aligning with client KPIs, and shaping solutions that make business sense. She opens up about shame and confidence, describing how Finland’s culture has grown more open, and why naming differences at work frees people to use their strengths. The result is sales that feel personal, measurable and resilient.

We also explore the role of AI in media sales. For Satu, AI is a generous sparring partner: it tidies drafts, clarifies ideas and speeds analysis while leaving empathy, context and ethics to the human in the room. Together we look at campaigns across music, festivals, audio and TV, where sound and story create native brand moments. Expect practical takeaways on discovery questions, balancing numbers with nuance, and designing partnerships that fit both brand values and real audience behaviour.

If you’re a seller, marketer or leader curious about how neurodiversity and AI can raise the bar for client relationships, this conversation offers a clear, hopeful playbook. Subscribe, share with a colleague who needs the boost, and leave a review to tell us what detail you’ll start using today.

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Adesewa shares her journey from aspiring civil engineer to Microsoft marketing professional, highlighting how her neurodiversity became her superpower in the tech industry through apprenticeship programs and advocacy.

• Finding her way to tech through an apprenticeship after initially planning a civil engineering career
• Becoming an advocate for apprenticeships as pathways that support different learning styles
• Creating marketing campaigns that reach diverse audiences from technical to executive levels
• Mentoring and supporting other neurodivergent professionals through employee resource groups
• Getting diagnosed with dyslexia and ADHD, and the challenges of getting proper support
• Using AI tools like Copilot to work with her brain rather than against it
• Overcoming imposter syndrome as a young Black woman in a predominantly white male industry
• Emphasising the importance of accessing support resources like DSA (Disabled Students' Allowance)
• Advocating for personalisation in workplace tools and environments
• Building confidence through the mantra "they didn't hire you for any reason"

If you're interested in learning more about dyslexia, consider checking out Made by Dyslexia's course on Microsoft's training page, which aims to help people understand what it means to be dyslexic.

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What if our greatest technological advancements could actually make us more human? That's the provocative question at the heart of this conversation with Ian Shanahan, a global technology leader whose 25-year career spans Accenture, UiPath, BlackBerry, and now Panama Consulting.

Instead of fearing artificial intelligence and automation, Ian presents a compelling vision of technology addressing three critical challenges: our growing health and social care crisis, the UK's lagging productivity, and the need for greater societal equality. Drawing from his extensive experience implementing AI and automation at scale, he makes a passionate case that these tools should augment human capabilities rather than replace them.

The discussion navigates both practical applications and philosophical implications of our technological future. We explore how AI is becoming a powerful equalizer for neurodiversity by reducing cognitive load and offering alternative communication pathways beyond text. Ian shares fascinating perspectives on how technology could transform healthcare delivery, with AI potentially handling routine diagnoses while freeing medical professionals to specialize more deeply.

What makes this conversation particularly valuable is its balanced approach. While acknowledging legitimate ethical concerns around AI governance and potential misuse, Ian counters doom-laden narratives with historical perspective – from panics about automobiles replacing horse-drawn carts to today's fears about generative AI. Throughout, he emphasizes how technology can foster social mobility by democratizing capabilities once reserved for large organizations or privileged individuals.

Whether you're a technology professional, business leader, or simply curious about how AI might reshape your world, this episode offers both practical insight and hopeful vision for technology as a force for human flourishing. How might these tools help you focus on what truly matters?