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From Apprentice to Advocate: A Journey Through Neurodiversity and Marketing

From Apprentice to Advocate: A Journey Through Neurodiversity and Marketing

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Adesewa shares her journey from aspiring civil engineer to Microsoft marketing professional, highlighting how her neurodiversity became her superpower in the tech industry through apprenticeship programs and advocacy.

• Finding her way to tech through an apprenticeship after initially planning a civil engineering career
• Becoming an advocate for apprenticeships as pathways that support different learning styles
• Creating marketing campaigns that reach diverse audiences from technical to executive levels
• Mentoring and supporting other neurodivergent professionals through employee resource groups
• Getting diagnosed with dyslexia and ADHD, and the challenges of getting proper support
• Using AI tools like Copilot to work with her brain rather than against it
• Overcoming imposter syndrome as a young Black woman in a predominantly white male industry
• Emphasising the importance of accessing support resources like DSA (Disabled Students' Allowance)
• Advocating for personalisation in workplace tools and environments
• Building confidence through the mantra "they didn't hire you for any reason"

If you're interested in learning more about dyslexia, consider checking out Made by Dyslexia's course on Microsoft's training page, which aims to help people understand what it means to be dyslexic.


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