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Ever wondered about the raw courage it takes to leave the security of a nine-to-five for the wilds of the creative industry? JJ Greig, an extraordinary photographer and videographer, spins the tale of his own bold transition from the storied halls of The Glenturret Distillery to the captivating uncertainty of freelance life. His story is not a simple one of career change but a tapestry woven with threads of inherited passion, embracing late-night calls to creativity, and the financial tightrope walk that comes with self-employment.

In our heartfelt chat, we navigate through the tempestuous seas of business development, where AI tools and automation become lifelines in a maelstrom of client demands and overcommitment. JJ recounts the highs and lows, from the joy of capturing a couple's special day to the gritty reality of setting non-negotiable boundaries with those he serves. His journey is a beacon for anyone wrestling with the tension between professional growth and staying true to their deepest values.

As we strum the final chords of our conversation, JJ offers a melody of reflection and advice that resonates with anyone holding a creative instrument in their hands. His passion for photography, kindled by his father's legacy and an emotionally charged camera purchase, harmonizes with his love for music, a reminder to keep some joys sacred from work's encroaching demands. Connect with the artist's symphony of life through his captivating Instagram @gdgregphoto or wander through the galleries of his website to witness a blend of timeless photography and innovative AI-generated artistry.

Subscribe now and embark on this journey through the highs, lows, and everything in between. Let's navigate our life journey together, one buzzword at a time.