In this episode of "It's the Bottom Line That Matters," Jennifer Glass sits down with Daniel McCraine and Patricia Reszetylo to tackle a topic every entrepreneur and professional faces: the value of paid versus free events. The trio explores how the cost of attending—whether it's free or requires investment—impacts both mindset and outcomes for business networking, learning, and growth. They share personal experiences, debate the merits of barrier-to-entry pricing, and discuss how prioritizing time and seeking out the right audience can shape event choices.

Listeners will gain fresh insights on what to consider before committing their time and money to any event. The episode dives deep into the psychology of event attendance, why some people gravitate toward free opportunities, and how VIP upgrades can help you connect with others who are equally driven. Whether you're looking to maximize connections or evaluating which conferences are worth your resources, the conversation encourages professionals to think strategically about where—and with whom—they spend their most valuable asset: time.

Keywords: events, free events, paid events, networking events, business programs, event attendance, time value, money value, resource triangle, partnerships, relationships, speaking engagements, banks, flyer, cost to attend, time commitment, minimum wage, VIP upgrade, networking, education, connections, mindset, evaluating events, audience, barrier to entry, investing, stage host, chamber events, local events, suggested donation, long-term relationships, successHere are 3 key takeaways for anyone deciding which events to attend (or host!):
🔹 Evaluate ROI, Not Just Price: Daniel McCraine shared that whether an event is free or paid, the real question is: What’s the value for YOU? Time and usefulness should be your primary criteria.
🔹 "Free" Isn’t Really Free: Jennifer Glass highlighted that attending any event comes at the cost of your time. Consider whether the attendees and opportunities align with your goals, since people who invest in themselves (even just a small fee) tend to value the experience more.
🔹 Invest for Deeper Connections: Patricia Reszetylo emphasized that she’s willing to pay more—sometimes much more—when she knows the event offers valuable education, connections, and access to other like-minded professionals (hint: always go for the VIP experience if you want to network up!).
Bottom line: Your time and energy are limited—make smart choices about where you invest them.
How do you decide which events make your calendar? Let’s hear your strategy in the comments! 👇
#Networking #BusinessEvents #ProfessionalGrowth #TimeManagement #PodcastTakeaways

In this insightful episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Daniel McCraine and Patricia Reszetylo tackle the crucial business skill of follow-up. The conversation opens with a discussion on how many touchpoints it really takes to secure client relationships, especially in environments where multiple interactions are often needed before a sale is made. The trio gets candid about their own follow-up habits—both the successes and the areas where they’ve fallen short—illustrating that even seasoned professionals sometimes struggle to stay on top of client communications.

Listeners will learn about the different follow-up approaches that can work for a variety of businesses, whether retail, professional, or service-based. Daniel McCraine shares his experience of when consistent follow-up is a good investment of time, and when it's better to let clients come back at their own pace, especially in industries where readiness is a key factor. Jennifer Glass and Patricia Reszetylo discuss the advantages and challenges of relying on systems like CRMs, automated emails, and even handwritten notes, as well as the importance of mixing technology with personal touches.

The episode also delves into preferences for how people like to receive follow-ups—whether by text, email, or traditional mail—and reveals the importance of choosing the right channel for your audience. For those who find follow-up daunting, the hosts remind us that doing something, even if imperfect, is far better than not following up at all. Wrapping up, the team encourages business owners to take action on long-forgotten contacts and leverage simple outreach to rekindle connections, reminding listeners that a simple message could lead to valuable new opportunities. This episode is a must-listen for anyone wanting practical, relatable advice on building stronger client relationships and boosting their bottom line through thoughtful follow-up.

KEYWORDS: follow up, customer retention, client communication, CRM, automation, handwritten notes, direct mail, text messaging, email follow up, touch points, warm traffic, business relationships, sales process, thank you messages, networking, business cards, virtual coffee chat, sales funnel, prospect nurturing, mindset shift, coaching, consulting, automated touch points, reminders, promotional messages, service business, personal preferences, short code texts, business phone system, unsubscribe issues, client database

Here are 3 actionable takeaways you can use today:
Consistency beats perfection! As Daniel McCraine points out, even imperfect follow-up is better than none. Set up a simple system that works for you, and stick to it—something is always better than nothing.
Mix up your methods. Don’t rely solely on email—consider automated handwritten notes, text messages, or even direct mail to stay top of mind. Jennifer Glass suggests automating physical mail for a personal touch that stands out.
Reconnect with old contacts. That stack of business cards from networking events? Use them as an opportunity. Reach out, acknowledge the lapse, and invite a conversation—you never know what doors you might open.
If you’ve neglected the art of follow-up, now’s the time to get back in the game. What’s one small step you’ll take today to reconnect with your network?
#BusinessTips #Networking #FollowUp #Relationships #Entrepreneurship

Are you tired of lifeless marketing that fails to connect? In this episode of "It's The Bottom Line That Matters," cohosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo share game-changing insights on how to infuse your unique personality into your brand—and why it’s the key to building loyalty and real connection.

The trio dives deep into the art of branding, exploring how tone, storytelling, and authenticity set you apart from the sea of generic advice. Hear how Daniel McCraine broke through his own dry writing style by adding human touches, and how Patricia Reszetylo leverages AI and selects tone purposefully to shape the emotional feeling of each campaign. Jennifer Glass champions the power of detailed storytelling, showing how the five W’s and relatable stories immerse your audience, making your brand memorable.

This episode flips the script: instead of cookie-cutter formulas, you’ll gain actionable strategies for showing the real person behind the brand. The cohosts reveal how authenticity leads to trust, relatability, and long-term business growth. Tune in and discover how injecting personality into your branding creates emotional payoff—like more loyalty, increased confidence, and deeper relationships with your audience.

Comment with your favorite tip for making your brand more relatable!

Speaker Bios:
Jennifer Glass leads the conversation with wit and wisdom, emphasizing the impact of storytelling in branding. She draws on personal anecdotes and practical examples, encouraging listeners to use rich detail and emotional arcs for greater audience engagement. Jennifer’s style is encouraging and insightful, inspiring business owners to build brands with confidence and personality.

Daniel McCraine brings candor and humor, sharing his own journey from dry writing to more personal, relatable copy. His advice to “be real, be human” gives listeners permission to let authenticity shine—even through everyday moments—so customers can truly know, like, and trust you. Daniel’s perspective is pragmatic, relatable, and honest.

Patricia Reszetylo offers a strategic approach to branding, revealing how choosing the right tone—and training AI to match your voice—creates customized marketing that feels genuine. Patricia demystifies the branding process with practical tools, and her openness to evolving with tech makes her advice both actionable and forward-thinking.

Tags:
branding, brand personality, authentic marketing, business storytelling, podcast, entrepreneurship, Jennifer Glass, Daniel McCraine, Patricia Reszetylo, campaign strategy, AI in branding, personal branding, know like trust, emotional marketing, marketing tips, business growth