It’s Embert – Season 4 Episode 3: You Call That Parenting?
This week on It’s Embert, your favorite cranky old man with a mic is back to rip into the disaster we now call “parenting.” In Season 4, Episode 3, Embert stumbles, rants, and eventually barrels his way through one of his most passionate topics yet: the complete collapse of common sense in raising children.
Remember when “go outside and play” was the default plan, not a punishment? When “because I said so” actually meant something? Well, Embert does—and he's not afraid to remind you how far we’ve fallen. From iPads in shopping carts to kids getting participation trophies for showing up 20 minutes late, this episode is one long, painful look at what happens when you try to raise a generation without rules, structure, or a little bit of fear in their eyes when mom gave “the look.”
Of course, it wouldn’t be It’s Embert without a detour—or three. He somehow ends up on a tangent about powdered milk, tells a story about his dad fixing the furnace in a snowstorm with nothing but duct tape and rage, and naturally, roasts his grandson for thinking oat milk brands are a valid reason to spiral into a "mental health day." ("Back in my day, you drank what you were given and said thank you.")
But beneath the sarcasm and sharp tongue, there’s real wisdom: discipline isn’t abuse, structure builds confidence, and love sometimes looks like being the villain for your kid’s own good. He even offers practical advice—but not before ripping into TikTok dads, absentee fathers, and a whole generation more worried about “gentle parenting” than actual parenting.
As always, Embert takes a few swings at both political sides, makes it personal, loses his place once or twice, and somehow pulls it all back together before the credits roll. Classic chaos. Classic Embert.
Highlights include:
Why kids today don’t fear consequences—and why they should
“Back in my day” parenting lessons that still hold up
A personal rant about fatherhood, responsibility, and showing up when it’s hard
The moment Embert completely forgets what he was saying, then recovers like nothing happened
Bonus: Embert’s grandson makes an appearance (in story form, of course)—and gets roasted
If you're a parent, grandparent, or just someone screaming at the world to “act right,” this episode is for you. No safe spaces here—just truth, grit, and one old man refusing to give in to the madness.
New episodes drop regularly—as long as Embert’s still alive, the mic still works, and society gives him something to yell about. Stay tuned.