Episode 317 hosts Jon Jacques (Social Media Expert & Founder of 'Viral Secrets' from Los Angeles, USA)

In this episode we do something a bit different by focusing on the poorly understood world of social media. Whilst injectors and aesthetic businesses all have profiles on the various social media channels, most people have absolutely no idea how to use them!

We learn from Jon about his early background as a professional magician and how he then changed course by working at a video advertising startup. It was in this role that he learnt how to leverage YouTube, Facebook and Instagram. He help grow the company to a $250 million valuation before being sold.

With this experience, he's helped numerous celebrities and companies as big as Disney to scale their online presence virally. Jon has an intricate knowledge of how the algorithms work, what strategies can be used and how to make content creation seamless.

Key topics we cover include what's important when making videos and reels, the value of authenticity vs chasing trends and the secret of batch content creation.

At the end of the podcast we announce an exciting competition where one lucky listener will win a $15,000 prize to participate in a viral marketing campaign:

VIRAL SECRETS GIVEAWAY - CLICK HERE TO APPLY

00:00 Introduction

00:47 Podcast Format and Changes

01:26 Guest Introduction: Jon Jacques

01:56 Jon's Journey from Magician to Entrepreneur

02:31 Social Media Strategies for Aesthetic Practitioners

06:46 The Importance of Authenticity and Engagement

15:01 Navigating Social Media Challenges

23:11 Balancing Personal and Professional Content

25:28 Overcoming Hesitations and Embracing Social Media

29:39 Testing and Experimenting with Content

31:00 The Power of Batching Content

33:40 Finding the Right Posting Frequency

35:11 The Secret to Social Media Success: Distribution

46:18 Leveraging AI and Tools for Social Media

48:25 Case Studies and Real-World Success

53:47 Exciting Competition Announcement

56:42 Conclusion and Final Thoughts

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Episode 316 hosts Meg McNeil (Director & Registered Nurse from Brisbane, Australia) & Bek McNeil (Director & Business Manager from Brisbane, Australia)

In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.

In Chapter 20 we discuss the success, challenges and future with two of the founders of Derm Haus. Our guests discuss their journey into the aesthetics industry, starting as a side hustle and growing it into a thriving business with two clinic locations and a team of 11.

They share how they created a supportive work culture, handling the financials and logistics of a growing business, and the importance of using each team member's strengths. We also covers their strategies for marketing, patient retention, and the impact of word-of-mouth referrals. Our discussion wraps with insights into future plans for Derm Haus, including a focus on women's health and regenerative medicine, and the challenges of maintaining a successful business in a rapidly changing industry.

00:00 Introduction

01:20 Business of Injecting: Episode Overview

02:26 Meet the Derm Haus Team

03:38 Starting the Business: Challenges and Growth

10:20 Bringing Bek Onboard

17:46 Client Selection and Business Strategies

20:42 Managing Stock and Team Consistency

26:59 Creating an Employee-Centric Workplace

28:05 Deciding on New Treatments and Devices

32:05 Pricing Strategies and Financial Management

37:15 Staff Retention and Incentives

41:09 Marketing and Brand Strategy

45:08 Future Plans and Business Growth

49:26 Reflecting on the Journey and Final Thoughts

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Episode 315 hosts Dr Konstantin Frank (Aesthetic Doctor from Regensberg, Germany)

In 'The Tox Talks' episodes we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins.

In Chapter 10 we talk about Letybo (made by Hugel, Korea) and how to get the best out of it. We discuss the unique properties of Letibotulinum toxin including its precision and reduced diffusion, which make it particularly effective for areas where precision can't be compromised.

Konstantin shares his expertise on optimal injection techniques, addressing common challenges and how practitioners can achieve the best results. The conversation also delves into the importance of combining treatments for comprehensive aesthetic outcomes and the business implications of using different toxins.

00:00 Introduction

00:52 Conference Vibes and Guest Introduction

02:17 Discussion on Toxins and Techniques

03:03 Konstantin's Background and Expertise

04:35 Exploring Toxins: Techniques and Challenges

08:40 The Science Behind Toxins

11:50 Regulatory Challenges and Innovations 1

7:21 Advanced Injection Techniques

27:37 Touch-ups and Dosage Adjustments

28:49 Setting Patient Expectations 2

29:39 Exploring Toxin Reversal Methods

31:27 Understanding Toxin Duration and Onset

36:44 Discussing Toxin Resistance

38:55 Communicating Changes to Patients

45:59 Combining Treatments for Better Results

49:30 Business Considerations in Aesthetics

52:08 Conclusion

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