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Inside Aesthetics

Inside Aesthetics

By: Dr Jake Sloane & David Segal
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About this listen

 Inside Aesthetics (IA) explores cosmetic and injectable-related topics including toxins & fillers, devices, lasers, injecting theory as well as aesthetic business topics. Hosted by Dr Jake Sloane (a leading aesthetic doctor & international injectables trainer) & David Segal (an aesthetic business entrepreneur & mentor), Inside Aesthetics hosts globally-renowned experts to discuss their specialty in the aesthetics & injectables industry. With new episodes every Friday, IA has become the most listened to aesthetics podcast in the world with over 900,000 times in over 100 countries. It’s now more than a podcast - it's a mandatory educational channel for injectors & others who work in our field.All content including audio, video and any related social media content is solely owned by Inside Aesthetics Pty Ltd (2024) Hygiene & Healthy Living Physical Illness & Disease
Episodes
  • IA X Fresh Clinics: Franziska Iseli- 'Authenticity over algorithms for your branding & marketing strategy'

    IA X Fresh Clinics: Franziska Iseli- 'Authenticity over algorithms for your branding & marketing strategy'
    Jul 8 2025

    This is the third chapter of our mini-series of bonus episodes in collaboration with Fresh Clinics. After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners. You can also watch the entire video of these podcasts either on Spotify or our YouTube channel.

    In chapter 3 we host Franziska Iseli (Entrepreneur, marketing and branding specialist and founder of Basic Bananas) We explore her journey from Switzerland to Australia, her transition to become a thriving entrepreneur, and the inception of her company.

    We discuss key marketing strategies, the significance of personalized branding, and the rising importance of AI tools like ChatGPT in business. Our discussion also touches on the nuances of local area marketing, innovative focus groups, and tailored programs. This episode is a comprehensive guide for clinics and small businesses aiming to elevate their marketing game and enhance their entrepreneurial mindset.

    00:00 Introduction

    01:17 Meet Franziska Iseli: A Journey from Switzerland to Australia

    04:07 Entrepreneurial Spirit and Overcoming Challenges

    08:26 The Importance of Marketing and Business Strategy

    10:37 Mindset Shifts and Overcoming Imposter Syndrome

    17:49 Finding Passion and Building a Supportive Environment

    26:23 Marketing Strategies for Small Businesses

    35:20 The Importance of Passion in Marketing

    35:45 Navigating Multiple Marketing Channels

    36:37 Starting with Passion and Measuring Success

    37:29 Diversifying Marketing Strategies

    39:49 Old School Marketing Tactics

    45:01 Leveraging AI for Marketing

    48:09 Effective Social Media Posting

    54:32 Building a Strong Clinic Culture

    57:44 Focus Groups and VIP Programs

    01:01:01 Emerging Trends in Marketing

    01:02:00 The Fresh Clever Bunch Program

    01:03:41 Conclusion and Special Offers

    MORE INFORMATION ABOUT THE FRESH LIFE CONFERENCE

    JOIN OUR PATREON AS A FREE MEMBER TO DOWNLOAD THE STATE OF MEDICAL AESTHETICS REPORT

    SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY

    CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS

    CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US

    CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST

    CONTACT US
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    1 hr and 5 mins
  • Dr Lisa Dinley - 'Masterclass Series (Chapter 6) - Juvelook & Lenisna' #305

    Dr Lisa Dinley - 'Masterclass Series (Chapter 6) - Juvelook & Lenisna' #305
    Jul 3 2025

    Episode 305 hosts Dr Lisa Dinley (Dental Surgeon from Nottingham, UK)

    In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks')

    In Chapter 6 we explore the new PDLLA-based biostimulators called Juvelook and Lenisna. These are made by Vaim based in South Korea and are soon to be distributed globally by Fillmed.

    We cover the products applications, safety profiles and perceived benefits when compared to other well known biostimulators. Lisa shares her treatment protocols, early insights and research using the products in combination.

    00:00 Introduction to Inside Aesthetics 03:02 Special Guest: Dr. Lisa Dinley 03:20 Dr. Lisa's Background in Aesthetics 04:26 The Dentist-Doctor Debate in Aesthetics 06:20 Introducing Juvelook and Lenisna 12:46 Understanding Collagen and Elastin 18:13 Practical Applications and Patient Considerations 25:07 Reconstitution and Injection Techniques 29:41 Understanding Glass Transition Temperature in Biostimulators 30:22 Addressing Complications and Risks 32:18 Treatment Recommendations and Techniques 33:54 Patient Results and Expectations 35:43 Comparing Biostimulators in the Market 37:42 Exploring Treatment Areas Beyond the Face 44:35 Safety Data and Clinical Research 50:23 Introducing New Products in Clinical Practice 54:50 The Future of Regenerative Aesthetics 01:00:14 Conclusion and Final Thoughts CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT

    CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS

    CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US

    CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST

    JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI!

    CONTACT US
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    1 hr and 2 mins
  • IA X Fresh Clinics: Building a Business in the USA (Chapter 2)

    IA X Fresh Clinics: Building a Business in the USA (Chapter 2)
    Jun 17 2025
    In chapter 2 of our new bonus mini-series with Fresh Clinics we host Dr John Holbrook (Co-founder of Fresh Clinics from Sydney, Australia) & Ryan Bourgeois (Nurse Practitioner from Texas, USA). (If you missed chapter 1, these episodes are published on Wednesday's and chapter 3 will be out on July 9th! You can also watch the entire video of these podcasts either on Spotify or our YouTube channel) In chapter 2 we discuss how two very different businesses established themselves so successfully in the USA - and then eventually became intertwined! We discuss Ryan's transition from acting and TV fame to emergency medicine and then to aesthetics. We get insights into his opening and operating of his successful med spa, and the vital role of proper training, dedication, ethics and compliance. John sheds light on Fresh Clinics' innovative approach to supporting med spas in the USA. Practical business advice and the future of injectables, including the role of AI and bio-regenerative treatments, are also explored. This episode underscores the importance of education, safety, and strategic business planning in the competitive and evolving aesthetic industry. 00:00 Introduction 00:56 Today's Topic and Guests 01:35 Ryan's Journey into Aesthetics 05:06 The Evolution of Aesthetic Treatments 13:55 Fresh Clinics' Expansion and Services 23:24 The Genesis of Bougie Aesthetics 32:32 Marketing Strategies and Clientele Evolution 36:41 Navigating Regulatory Challenges in the US and Australia 40:17 Operational Models and Compliance in Med Spas 50:59 Balancing Clinical Duties and Business Management 55:06 Future Trends in Aesthetic Medicine and AI Integration 01:05:23 Final Thoughts and Special Offers SPECIAL OFFER: As mentioned in this podcast, Fresh Clinics are offering our listeners a $500 credit to use on skincare or training when signing up! Use the links below and submit an enquiry to get started: IF YOU'RE BASED IN AUSTRALIA IF YOU'RE BASED IN THE USA FRESHLIFE CONFERENCE 2025: FreshLife is happening from September 2nd to 4th at Howard Smith Wharves in Brisbane! You don’t have to be a Fresh member to come along — it’s open to everyone! Click here for more info and ticketing IA LINKS: SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US
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    1 hr and 7 mins

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Profile Image for Sarah Mawby

Love, love, love.

These guys are great!
The effort that is put into every podcast to ensure variety is commendable. Everything is relative to some degree and they even top it off with some great banter.

Thank you for all the effort!

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