In five seconds or less, sonic logos can make you think of your favorite fast food or a digital bank. How do those tiny tunes at the end of commercials get stuck in our heads? And what can they do for a brand? Hit Productions music head Mike Villegas and Francis Brew of The Dawn reveal the stories behind some of the most recognizable Pinoy sonic logos, breaking down the strategy behind the sounds that sell.
Read the 2022 US Audio Logo Index by Veritonic to learn more about effective sonic logos!

From noontime TV to vlogs, Filipino comedy is loud and proud. Why do we use so many sound effects, and who decides what sounds are funny? Former UP College of Media and Communication professor Jun Austria traces the history of sound effects from radio to TV, and we learn how sound became key to making us laugh out loud—literally.

There's more to it than just a sales pitch. Dayang "Doc D" Yraola, a curator and UP College of Fine Arts associate professor, unpacks how these calls became part our daily soundscape and what they say about Filipinos.

Recordings of Chater Road in Central, Hong Kong come from Dayang Yraola. Learn more about our guest and her work here!

When Catholics hear Mass on Sunday, different churches different versions of hymns like "Ama Namin" and "Papuri sa Diyos". But why do they keep changing? Bukas Palad Music Ministry joins the Ingay Niyo podcast to talk about the history of church songs and what it takes to create music that resonates across generations.
Featuring the songs of Bukas Palad Music Ministry:
"Ama Namin"
Composed by Jandi Arboleda and Manoling V. Francisco, SJ
"Papuri sa Diyos"
Composed by Eduardo P. Hontiveros, SJ
"Papuri sa Diyos" (feat. Sherlyn de Guzman)
Composed by Manoling V. Francisco, SJ and Norman Agatep
"I Will Sing Forever"
Composed by Manoling V. Francisco, SJ
Arranged by Norman Agatep
"Paghahandog ng Sarili"
Composed by Jandi Arboleda, Manoling V. Francisco, SJ, and Tim Ofracio, SJ
"Anima Christi" (feat. Edward Opinaldo)
Composed by Jandi Arboleda
"Santo"
Composed by Manoling V. Francisco, SJ
"Kordero ng Diyos"
Composed by Jandi Arboleda and Manoling V. Francisco, SJ
"Kordero ng Diyos"
Composed by Manoling V. Francisco, SJ