Ingay Niyo: Sounds of Filipino Life cover art

Ingay Niyo: Sounds of Filipino Life

Ingay Niyo: Sounds of Filipino Life

By: Hit Productions
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About this listen

 What does being Filipino sound like? Singer-songwriter BP Valenzuela and voice actor Nica Rojo break down the music and sounds that Pinoys hear every day, joined by experts who make and study these sounds—from loud calls of "Taho!" and "Balut!" , to church songs, to the loud sound effects in noontime variety shows, and more. Ingay Niyo: Sounds of Filipino Life is produced by Hit Productions.Hit Productions Art
Episodes
  • How can just a few notes make you think of a brand?

    How can just a few notes make you think of a brand?
    May 14 2025

    In five seconds or less, sonic logos can make you think of your favorite fast food or a digital bank. How do those tiny tunes at the end of commercials get stuck in our heads? And what can they do for a brand? Hit Productions music head Mike Villegas and Francis Brew of The Dawn reveal the stories behind some of the most recognizable Pinoy sonic logos, breaking down the strategy behind the sounds that sell.
    Read the 2022 US Audio Logo Index by Veritonic to learn more about effective sonic logos!
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    23 mins
  • Why is Filipino Comedy so noisy?

    Why is Filipino Comedy so noisy?
    May 7 2025

    From noontime TV to vlogs, Filipino comedy is loud and proud. Why do we use so many sound effects, and who decides what sounds are funny? Former UP College of Media and Communication professor Jun Austria traces the history of sound effects from radio to TV, and we learn how sound became key to making us laugh out loud—literally.
    Show More Show Less
    21 mins
  • Why do taho vendors shout?

    Why do taho vendors shout?
    Apr 30 2025

    There's more to it than just a sales pitch. Dayang "Doc D" Yraola, a curator and UP College of Fine Arts associate professor, unpacks how these calls became part our daily soundscape and what they say about Filipinos.

    Recordings of Chater Road in Central, Hong Kong come from Dayang Yraola. Learn more about our guest and her work here!
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    23 mins

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