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Influencer Confidential

Influencer Confidential

By: Sidewalker Daily
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About this listen

 Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and
Economics from Boston College.Copyright Sidewalker Daily Economics Leadership Management & Leadership
Episodes
  • The Secret Sauce Behind TIME’s Top 100 Creators | Steal These Strategies! #264

    The Secret Sauce Behind TIME’s Top 100 Creators | Steal These Strategies! #264
    Aug 21 2025
    Creators are taking over! 🤯 TIME Magazine just dropped its first-ever Top 100 Creators list, and it’s a game-changer for the creator economy. For the first time, influencers, entrepreneurs, and content creators are being celebrated right alongside the world’s most powerful leaders. And in this episode, I’m diving into what this means for you, too. From Twitch streamers to course creators to viral TikTok stars, this list proves there’s no one path to the top. And whether you’re just starting or scaling there’s now more opportunity than ever for creators and influencers in every niche. What a time to be a creator! 📌 See the full list here → https://time.com/collections/time100-creators-2025/

    💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
    🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
    👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
    🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
    🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
    🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily
    This episode can also been seen on YouTube: https://youtu.be/GIfCuyWTfLE
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    11 mins
  • How Influencers Are Shaping the Future of Healthcare [Creator Currency Ep. 16]

    How Influencers Are Shaping the Future of Healthcare [Creator Currency Ep. 16]
    Aug 19 2025
    In this conversation, Amaris, a senior vice president of creator marketing at Edelman, shares her insights on the evolving landscape of creator marketing in the healthcare sector. She discusses her background, the day-to-day responsibilities of her role, and the increasing acceptance of creator marketing among healthcare brands. Amaris emphasizes the importance of combating misinformation through strategic creator partnerships and highlights successful case studies that demonstrate the effectiveness of this approach. She also outlines key performance indicators for measuring campaign success, the criteria for selecting the right creators, and the balance between long-term partnerships and one-off campaigns. Additionally, Amaris provides valuable advice for creators looking to enter the healthcare space, stressing the importance of authenticity and documenting their health journeys.

    You Can Follow Edelman Here:

    Instagram: https://www.instagram.com/edelman?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

    Website: https://www.edelman.com/

    ::::

    Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies.

    💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/

    🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery

    🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/

    This Episode can be seen on YouTube: https://youtu.be/MWVPwJY3wqM
    Show More Show Less
    43 mins
  • Influencers: How to Protect Your Instagram Account From Hackers #263

    Influencers: How to Protect Your Instagram Account From Hackers #263
    Aug 14 2025
    Your social media platforms = your storefront! If you’re a creator or influencer, your Instagram isn’t just for posting pretty pictures. It’s your business, your livelihood, your INCOME STREAM. Which means… you need to protect it like you would a physical shop, right? In this episode, I’m walking you through simple, easy-to-implement strategies to keep your Instagram safe from hackers, scams, and sneaky security breaches — so your content (and income) stays in your hands. I'm talking about:
    ➜ How to create strong, unique passwords (and test their strength)
    ➜ The non-negotiable security setting every creator should turn on ASAP
    ➜ Tools to manage your passwords without losing your mind
    ➜ How to spot and remove shady third-party apps linked to your account
    ➜ Extra tips for travel creators & public Wi-Fi users
    Let’s keep your platform safe (and "horror" stories free) so you can focus on creating what you love!

    💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
    🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
    👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
    🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
    🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
    🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

    This episode can also been seen on YouTube: https://youtu.be/w50gDDXfOvU
    Show More Show Less
    10 mins
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