Influencer Confidential cover art

Influencer Confidential

Influencer Confidential

By: Sidewalker Daily
Listen for free

About this listen

 Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and
Economics from Boston College.Copyright Sidewalker Daily Economics Leadership Management & Leadership
Episodes
  • 9 Ways to BOOST Your Instagram Engagement #256

    9 Ways to BOOST Your Instagram Engagement #256
    Jun 26 2025
    If you’re tired of spending hours on content only to get crickets, this is your wake-up call.

    Something’s off…and it may not be the algorithm this time.

    When building a community on Instagram — whether you're a brand or creator — ENGAGEMENT matters and needs to be your focus. In this episode I pull back the curtain on the current engagement tactics our most successful creators and brand clients are using to spark conversations, shares, saves, and (yes) land those paid brand deals.

    This is exactly what you need to build community, loyalty, and actual conversations!

    💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
    🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
    👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
    🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
    🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
    🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

    This episode can also been seen on YouTube: https://youtu.be/6W8P1mwHuoo
    Show More Show Less
    11 mins
  • Silver Influencers Are Taking Over! How to Start as a 50+ Creator #255

    Silver Influencers Are Taking Over! How to Start as a 50+ Creator #255
    Jun 19 2025
    ATTENTION: There is a new type of creator in town!

    And younger people are out here shouting “the future is bright!” (because it is!)

    ✨ This new wave of creators is living proof that influencer marketing has NO AGE LIMIT. In fact, age is turning out to be a superpower.

    We’re in a whole new era where 50+ creators are thriving online, landing dream brand deals, and building communities across every generation.

    In this episode, I’m diving into the rise of the Silver Creator Movement, and why brands are finally waking up to the power (and profit!) of this dynamic demographic.

    We’re talking:

    → Why 50+ creators are landing 4-5 figure deals
    → Why brands are suddenly shifting their focus
    → What Gen Z loves about older creators
    → Real examples of creators dominating in their 60s, 70s, even 90s
    → And why it's never too late to start

    You don’t need to be 22, tech-savvy, or trend-obsessed. You just need your story, a phone, and the courage to start. The internet has room for all generations!

    💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
    🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
    👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
    🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
    🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
    🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily
    This episode can also been seen on YouTube: https://youtu.be/O_v8jBHUWaU
    Show More Show Less
    9 mins
  • She Lost a MILLION Followers After a Breakup! How @Nellyslife Rebuilt Her Brand From Scratch [Creator Currency Ep. 14]

    She Lost a MILLION Followers After a Breakup! How @Nellyslife Rebuilt Her Brand From Scratch [Creator Currency Ep. 14]
    Jun 17 2025
    In this episode of Influencer Confidential, Nina interviews Nelly, a travel and lifestyle creator who shares her journey of starting over after a public breakup that forced her to walk away from a million followers. Nelly discusses the challenges of rebuilding her brand, the importance of maintaining boundaries in relationships and content creation, and the complexities of managing a public persona while navigating personal struggles. The conversation delves into the dynamics of couples content creation, legal considerations for shared accounts, and the significance of communication with audiences during difficult times. In this conversation, Nelly shares her journey of transitioning from a couple's content creator to building her own brand and community on YouTube. She emphasizes the importance of having a contract in relationships, the significance of personal branding, and the strategies that led to her rapid growth on the platform. Nelly provides valuable insights on content creation, consistency, and the essential tools for aspiring creators, particularly focusing on the importance of audio quality and effective YouTube strategies. She also discusses her new venture, the Freedom Creator Academy, aimed at empowering others to monetize their passions through YouTube.

    You Can Follow Nelly Here:

    Websites:
    http://www.nellyslife.co/
    http://www.freedomcreatoracademy.co/

    YouTube channels:
    https://www.youtube.com/@Nellyslife
    https://www.youtube.com/@freeedomcreatoracademy

    Instagram accounts:
    https://www.instagram.com/nellyslife.co/ https://www.instagram.com/freedomcreatoracademy/

    TikTok:
    https://www.tiktok.com/@nellyslife.co

    About Sidewalker Daily:


    Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies.

    🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
    💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
    🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/


    Nellyslife, content creation, public breakup, YouTube growth, influencer marketing, couples channels, audience engagement, personal branding, entrepreneurship, social media strategy, YouTube, personal branding, growth, relationships, monetization, creator economy, Freedom Creator Academy, rebuilding your personal brand, how to grow on YouTube, starting over as a creator, female content creator success story, monetizing on YouTube, working with brands as a creator, how to get paid by brands, YouTube growth tips, influencer personal branding, content creation after breakup, brand deals for small creators, pitching to brands, building a profitable creator business, solo creator journey, lifestyle creator tips



    This episode can also been seen on YouTube: https://youtu.be/MZXKUaL21zc
    Show More Show Less
    38 mins

What listeners say about Influencer Confidential

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.