• The Secret Sauce Behind TIME’s Top 100 Creators | Steal These Strategies! #264
    Aug 21 2025
    Creators are taking over! 🤯 TIME Magazine just dropped its first-ever Top 100 Creators list, and it’s a game-changer for the creator economy. For the first time, influencers, entrepreneurs, and content creators are being celebrated right alongside the world’s most powerful leaders. And in this episode, I’m diving into what this means for you, too. From Twitch streamers to course creators to viral TikTok stars, this list proves there’s no one path to the top. And whether you’re just starting or scaling there’s now more opportunity than ever for creators and influencers in every niche. What a time to be a creator! 📌 See the full list here → https://time.com/collections/time100-creators-2025/

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    This episode can also been seen on YouTube: https://youtu.be/GIfCuyWTfLE
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    11 mins
  • How Influencers Are Shaping the Future of Healthcare [Creator Currency Ep. 16]
    Aug 19 2025
    In this conversation, Amaris, a senior vice president of creator marketing at Edelman, shares her insights on the evolving landscape of creator marketing in the healthcare sector. She discusses her background, the day-to-day responsibilities of her role, and the increasing acceptance of creator marketing among healthcare brands. Amaris emphasizes the importance of combating misinformation through strategic creator partnerships and highlights successful case studies that demonstrate the effectiveness of this approach. She also outlines key performance indicators for measuring campaign success, the criteria for selecting the right creators, and the balance between long-term partnerships and one-off campaigns. Additionally, Amaris provides valuable advice for creators looking to enter the healthcare space, stressing the importance of authenticity and documenting their health journeys.

    You Can Follow Edelman Here:

    Instagram: https://www.instagram.com/edelman?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

    Website: https://www.edelman.com/

    ::::

    Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies.

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    This Episode can be seen on YouTube: https://youtu.be/MWVPwJY3wqM
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    43 mins
  • Influencers: How to Protect Your Instagram Account From Hackers #263
    Aug 14 2025
    Your social media platforms = your storefront! If you’re a creator or influencer, your Instagram isn’t just for posting pretty pictures. It’s your business, your livelihood, your INCOME STREAM. Which means… you need to protect it like you would a physical shop, right? In this episode, I’m walking you through simple, easy-to-implement strategies to keep your Instagram safe from hackers, scams, and sneaky security breaches — so your content (and income) stays in your hands. I'm talking about:
    ➜ How to create strong, unique passwords (and test their strength)
    ➜ The non-negotiable security setting every creator should turn on ASAP
    ➜ Tools to manage your passwords without losing your mind
    ➜ How to spot and remove shady third-party apps linked to your account
    ➜ Extra tips for travel creators & public Wi-Fi users
    Let’s keep your platform safe (and "horror" stories free) so you can focus on creating what you love!

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    This episode can also been seen on YouTube: https://youtu.be/w50gDDXfOvU
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    10 mins
  • I Reviewed 100+ Creator Media Kits, Here’s What Most Are Missing + FREE CHECKLIST #262
    Aug 7 2025
    This document is literally what makes or breaks your chances of getting paid brand deals.
    This document SPEAKS for YOU. It’s no longer just a list of stats. It’s not just a portfolio of your best content. It’s your sales tool. Your first impression.
    The thing that gets brands to say yes (or not reply at all). And yet... so many creators are still getting it wrong. Whether you’re just starting out or ready to level up your partnerships, this episode will change the way you see your media kit, and show you how to build one that actually CONVERTS. 💰
    Your media kit shouldn’t just look pretty. It should get you paid.

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    🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
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    This episode can also been seen on YouTube: https://youtu.be/NT9Kxi2NrTs
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    10 mins
  • The Million Dollar Creator Mindset: What 7-Figure Influencers Do Differently #261
    Jul 31 2025
    What actually sets 7-figure creators apart? (It’s not luck, and it’s definitely not just going viral)
    In this episode, we’re breaking down the real mindset of successful influencers, and how you can start thinking like a million-dollar business right now.
    If you’ve been stuck hustling with little growth to show for it, constantly asking “what am I missing?”... this episode is your answer.
    We’re talking about:
    • The thought patterns high-earning creators live by
    • The underrated power of speed
    • Why fear never goes away (and what to do about it)
    • How to handle rejection and public failure like a pro
    • Why investing in yourself isn’t optional... it’s essential

    Whether you’re just getting started or looking to finally hit that next level, knowing how to think and move like these top creators, is your secret sauce to success. Listen until the end for one of my favorite creator mindset metaphors of all time. It will stick with you.


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    This episode can also been seen on YouTube: https://youtu.be/mshknilSjrs
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    13 mins
  • Why Every Creator Should Be On Substack | Monetize Your Content! #260
    Jul 24 2025
    There’s a new(ish) platform in town…and creators are cashing in. 👀

    If you're a creator, influencer, or service provider looking to grow your audience, build a community, and actually own your email list… It's time to take a closer look at Substack! This episode your Substack 101, with everything you need to get started with clarity and confidence.

    I’m breaking down:
    ▸ What Substack actually is (and why creators are obsessed)
    ▸ How to set up your account and start publishing
    ▸ Monetization tips: Free vs Paid and how to position your offer
    ▸ How to grow your email list and keep readers coming back
    ▸ Real creator examples using Substack to grow their biz

    Substack isn’t just another newsletter platform. It’s a space to share your voice, serve your people, and earn while doing it. Whether you're starting from scratch or ready to turn readers into revenue, this video will give you a roadmap to build something that’s truly yours.

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    This episode can also been seen on YouTube: https://youtu.be/WBNeGBlP_6Y
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    8 mins
  • Why the Congressional Creators Caucus Is a Game-Changer for Creators #259
    Jul 17 2025
    The U.S. government just launched the Congressional Creator Caucus, and FOR THE FIRST TIME EVER, Content Creators are officially recognized as business owners! In this episode, I’m breaking down what this means for YOU

    — whether you're full-time, part-time, or just getting started in the creator world.

    Here’s what we’re covering:

    ▸ Your tax rights as a creator and small business owner
    ▸ Protections around AI, deepfakes, and algorithm transparency
    ▸ Child safety, copyright, and content ownership
    ▸ How the government plans to support creators with loans, healthcare, and legal protections ▸ Why this could be a game-changer for future brand deals and pay equity
    ▸ And more! This is a major step forward…and we’re only just getting started.

    If you’ve ever felt overlooked or unprotected in this space, this is the episode you need to see. What a time to be a Creator!!

    📌 Read the full press release here: https://vanduyne.house.gov/2025/6/reps-van-duyne-and-clarke-launch-bipartisan-creators-caucus-to-celebrate-and-support-digital-content-development

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    This episode can also been seen on YouTube: https://youtu.be/hlJ54iAuT4w
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    7 mins
  • How Influencers REALLY Get Invited to Brand Events #258
    Jul 10 2025
    You don’t need to be “internet famous” to show up in real-life spaces! If you’re an influencer or content creator ready to expand your network and get off the screen, this episode breaks down how to get in the room — literally! We're diving into:

    ⤷ How to get on brand + PR invite lists
    ⤷ How to pitch yourself to PR firms and event organizers
    ⤷ Tips to find local events happening near you
    ⤷ And how to build real friendships in the creator space

    These strategies are based on real brand and PR experience from someone who’s worked behind the scenes managing influencer campaigns and events! Whether you’re looking to make new creator friends, show face at your first PR event, or get on a brand’s radar… this is the episode you’ll want to watch. Let’s stop waiting around to be noticed. Pitch yourself, show up, and be seen.

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    This episode can also been seen on YouTube: https://youtu.be/x2TzgsEnkBg
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    14 mins