Episodes

  • 9 Ways to BOOST Your Instagram Engagement #256

    9 Ways to BOOST Your Instagram Engagement #256
    Jun 26 2025
    If you’re tired of spending hours on content only to get crickets, this is your wake-up call.

    Something’s off…and it may not be the algorithm this time.

    When building a community on Instagram — whether you're a brand or creator — ENGAGEMENT matters and needs to be your focus. In this episode I pull back the curtain on the current engagement tactics our most successful creators and brand clients are using to spark conversations, shares, saves, and (yes) land those paid brand deals.

    This is exactly what you need to build community, loyalty, and actual conversations!

    💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
    🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
    👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
    🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
    🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
    🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

    This episode can also been seen on YouTube: https://youtu.be/6W8P1mwHuoo
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    11 mins
  • Silver Influencers Are Taking Over! How to Start as a 50+ Creator #255

    Silver Influencers Are Taking Over! How to Start as a 50+ Creator #255
    Jun 19 2025
    ATTENTION: There is a new type of creator in town!

    And younger people are out here shouting “the future is bright!” (because it is!)

    ✨ This new wave of creators is living proof that influencer marketing has NO AGE LIMIT. In fact, age is turning out to be a superpower.

    We’re in a whole new era where 50+ creators are thriving online, landing dream brand deals, and building communities across every generation.

    In this episode, I’m diving into the rise of the Silver Creator Movement, and why brands are finally waking up to the power (and profit!) of this dynamic demographic.

    We’re talking:

    → Why 50+ creators are landing 4-5 figure deals
    → Why brands are suddenly shifting their focus
    → What Gen Z loves about older creators
    → Real examples of creators dominating in their 60s, 70s, even 90s
    → And why it's never too late to start

    You don’t need to be 22, tech-savvy, or trend-obsessed. You just need your story, a phone, and the courage to start. The internet has room for all generations!

    💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
    🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
    👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
    🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
    🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
    🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily
    This episode can also been seen on YouTube: https://youtu.be/O_v8jBHUWaU
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    9 mins
  • She Lost a MILLION Followers After a Breakup! How @Nellyslife Rebuilt Her Brand From Scratch [Creator Currency Ep. 14]

    She Lost a MILLION Followers After a Breakup! How @Nellyslife Rebuilt Her Brand From Scratch [Creator Currency Ep. 14]
    Jun 17 2025
    In this episode of Influencer Confidential, Nina interviews Nelly, a travel and lifestyle creator who shares her journey of starting over after a public breakup that forced her to walk away from a million followers. Nelly discusses the challenges of rebuilding her brand, the importance of maintaining boundaries in relationships and content creation, and the complexities of managing a public persona while navigating personal struggles. The conversation delves into the dynamics of couples content creation, legal considerations for shared accounts, and the significance of communication with audiences during difficult times. In this conversation, Nelly shares her journey of transitioning from a couple's content creator to building her own brand and community on YouTube. She emphasizes the importance of having a contract in relationships, the significance of personal branding, and the strategies that led to her rapid growth on the platform. Nelly provides valuable insights on content creation, consistency, and the essential tools for aspiring creators, particularly focusing on the importance of audio quality and effective YouTube strategies. She also discusses her new venture, the Freedom Creator Academy, aimed at empowering others to monetize their passions through YouTube.

    You Can Follow Nelly Here:

    Websites:
    http://www.nellyslife.co/
    http://www.freedomcreatoracademy.co/

    YouTube channels:
    https://www.youtube.com/@Nellyslife
    https://www.youtube.com/@freeedomcreatoracademy

    Instagram accounts:
    https://www.instagram.com/nellyslife.co/ https://www.instagram.com/freedomcreatoracademy/

    TikTok:
    https://www.tiktok.com/@nellyslife.co

    About Sidewalker Daily:


    Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies.

    🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
    💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
    🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/


    Nellyslife, content creation, public breakup, YouTube growth, influencer marketing, couples channels, audience engagement, personal branding, entrepreneurship, social media strategy, YouTube, personal branding, growth, relationships, monetization, creator economy, Freedom Creator Academy, rebuilding your personal brand, how to grow on YouTube, starting over as a creator, female content creator success story, monetizing on YouTube, working with brands as a creator, how to get paid by brands, YouTube growth tips, influencer personal branding, content creation after breakup, brand deals for small creators, pitching to brands, building a profitable creator business, solo creator journey, lifestyle creator tips



    This episode can also been seen on YouTube: https://youtu.be/MZXKUaL21zc
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    38 mins
  • Are Brand Deals Dying in 2025?? (+ Before You Pitch Checklist) #254

    Are Brand Deals Dying in 2025?? (+ Before You Pitch Checklist) #254
    Jun 12 2025
    You’ve probably heard the whispers online.. “It’s the end of the influencer economy and there are no more brand deals!” Spoiler alert: Influencer marketing isn’t dead.
    Brand deals are not dying… HOWEVER, the creator economy is indeed changing. And it’s changing at lightning speed.
    In this episode, I’m breaking down what’s really going on behind the scenes in 2025, and how YOU, as a creator, can stay ahead of the curve.

    We’re talking about:
    ✨ What’s really happening in the creator space in 2025
    ✨ How creators are adapting (and thriving) despite the shifts
    ✨ A behind-the-scenes look at what brands are thinking
    ✨ The strategies you need to pitch smarter and profit
    ✨ AND SO MUCH MORE YOU CAN’T AFFORD TO MISS

    This is not the time to panic! It’s the time to pivot. Because the creators who evolve and take control of the shifts, will be the ones who profit.

    💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
    🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
    👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
    🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
    🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
    🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

    This episode can also been seen on YouTube: https://youtu.be/3fqPkN5k0-k
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    12 mins
  • How AI Could RUIN the Creator Economy and What You Need to Know #253

    How AI Could RUIN the Creator Economy and What You Need to Know #253
    Jun 5 2025
    Creators vs. AI? AI is changing the creator landscape fast, and not always in ways that benefit us.
    In this episode, I’m sharing a real situation that sparked a BIG conversation in my creator community. We're talking about the ripple effects of AI in the influencer space: what it means for your brand, your income, and your future.
    And this is something every content creator needs to be thinking about. If you're a creator, brand, or just curious about where this is all headed — you need to see this.
    We’re going to talk about what’s really going on, and how we can protect our work and our future.

    💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
    🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
    👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
    🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
    🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
    🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

    This episode can also been seen on YouTube: https://youtu.be/z9v9SBAYkZ0
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    12 mins
  • How She Landed a $200,000 Brand Deal + 1.5M Followers FAST [Creator Currency Ep. 13]

    How She Landed a $200,000 Brand Deal + 1.5M Followers FAST [Creator Currency Ep. 13]
    Jun 3 2025
    In this engaging conversation, Sandi shares her incredible journey of growth in the content creation space, detailing her family's epic travels and the strategies that led to their success on social media. From leveraging viral content to understanding the importance of speed and consistency, Sandi emphasizes the need for creators to believe in their worth and invest in their growth. The discussion also touches on the significance of brand deals and the mindset required to thrive in the ever-evolving landscape of digital content. In this conversation, Sandi shares her journey from running a film production company to embracing a full-time RV lifestyle and creating engaging content on social media. She discusses the impact of their lifestyle changes on their family and the importance of authenticity in content creation. Sandi emphasizes the significance of persistence in pitching to brands, the division of responsibilities within their family business, and the challenges of managing community engagement. The conversation also touches on effective pitching strategies, overcoming imposter syndrome, and the importance of planning to avoid burnout while maintaining high-quality content.

    You Can Follow Sandi & Jimi Here:

    Website: https://www.trynsomethingnew.com/
    Instagram: @trynsomethingnew - https://www.instagram.com/trynsomethingnew/
    TikTok: @trynsomethingnew - https://www.tiktok.com/@trynsomethingnew
    YouTube: @tryNsomethingnew - https://www.youtube.com/trynsomethingnew

    About Sidewalker Daily:


    Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies.

    🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
    💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
    🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/


    Content creators, influencers, monetize your influence, pitching brands, charge your worth, personal branding, building a personal brand, in-person networking, digital presence, networking tips, women entrepreneurs, entrepreneur mindset, business growth, resilience in business, balancing motherhood and entrepreneurship, empowering women in business, CEO journey, personal brand evolution, pitching strategies, influencer marketing, Create and Cultivate, women in business festival, brand partnerships, influencer business, entrepreneurial resilience, personal brand growth, monetize brand deals, building a strong brand, influencer tips, business festival for women, strategic pitching, creating a digital presence, influencer success, business and motherhood balance, influencer networking, creator monetization strategies, personal brand insights



    This episode can also been seen on YouTube: https://youtu.be/R-IhCWJm9r4
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    45 mins
  • Can You Make Money on Instagram Threads? Here’s How Creators Are Doing It! #252

    Can You Make Money on Instagram Threads? Here’s How Creators Are Doing It! #252
    May 29 2025
    Monetizing Threads? YES, it is happening! 👀 The LinkedIn meets Twitter (but with a creative twist) platform is now becoming a real opportunity for creators looking to grow and earn. In this episode, I’m breaking down the nitty gritty on how exactly creators are making money on Threads 💸 We’re talking about: - How Threads is being monetized (even without the invite-only program) - How to pitch and bundle Threads into brand packages - Why Threads can be your new secret weapon for lead generation + consulting - Creative ways to monetize with a small (but active!) audience Whether you’re storytelling, selling a digital product, or positioning yourself as a thought leader, there’s space for you in Threads. Make sure to get your pen and paper and start now (before everyone else catches on)!

    💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
    🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
    👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
    🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
    🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
    🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

    This episode can also been seen on YouTube: https://youtu.be/hLOlS2n9fVQ
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    9 mins
  • @CreateCultivate CEO Reveals the Power of Personal Branding, Community, and Women Empowerment 💪 [Creator Currency Ep. 12]

    @CreateCultivate CEO Reveals the Power of Personal Branding, Community, and Women Empowerment 💪 [Creator Currency Ep. 12]
    May 27 2025
    In this engaging conversation, Marina Middleton shares her journey from a cultural shock in Boston to becoming the CEO of Create and Cultivate. She discusses the butterfly effect of her career, the importance of in-person networking, and how her company empowers women at all stages of their careers. Marina provides valuable networking tips and emphasizes the significance of maintaining a strong digital presence. In this conversation, Nina and Marina discuss the significance of personal branding, the creation of the world's largest festival for women in business, and the balance between motherhood and entrepreneurship. Marina shares insights on evolving personal brands, the vision behind the festival, and the importance of modeling resilience for the next generation.
    You Can Follow Marina Here: Personal Website: https://www.marinamiddleton.com/ Create Cultivate Website: https://www.createcultivate.com/ Create Cultivate Festival: https://www.createcultivate.com/festival Instagram: @CreateCultivate https://www.instagram.com/createcultivate/ @MarinaaMiddleton https://www.instagram.com/marinaamiddleton/ TikTok: @CreateCultivate.com https://www.tiktok.com/@createcultivate.com @MarinaaMiddleton https://www.tiktok.com/@marinaamiddleton

    About Sidewalker Daily:


    Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies.

    🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
    💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
    🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/


    Content creators, influencers, monetize your influence, pitching brands, charge your worth, personal branding, building a personal brand, in-person networking, digital presence, networking tips, women entrepreneurs, entrepreneur mindset, business growth, resilience in business, balancing motherhood and entrepreneurship, empowering women in business, CEO journey, personal brand evolution, pitching strategies, influencer marketing, Create and Cultivate, women in business festival, brand partnerships, influencer business, entrepreneurial resilience, personal brand growth, monetize brand deals, building a strong brand, influencer tips, business festival for women, strategic pitching, creating a digital presence, influencer success, business and motherhood balance, influencer networking, creator monetization strategies, personal brand insights



    This episode can also been seen on YouTube: https://youtu.be/gyLQWAyG_pk
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    39 mins