In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why enterprise generative AI projects often fail to reach production.

You'll learn why a high percentage of enterprise generative AI projects reportedly fail to make it out of pilot, uncovering the real reasons beyond just the technology. You'll discover how crucial human factors like change management, user experience, and executive sponsorship are for successful AI implementation. You'll explore the untapped potential of generative AI in back-office operations and process optimization, revealing how to bridge the critical implementation gap. You'll also gain insights into the changing landscape for consultants and agencies, understanding how a strong AI strategy will secure your competitive advantage. Watch now to transform your approach to AI adoption and drive real business results!

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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how AI companies use your data, especially with free versions. You will learn how to approach terms of service agreements. You will understand the real risks to your privacy when inputting sensitive information. You will discover how AI models train on your data and what true data privacy solutions exist. Watch this episode to protect your information!

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Join our free private Slack community, Analytics for #Marketers:
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle an issue of bias in generative AI, including identifying it, coming up with strategies to mitigate it, and proactively guarding against it. See a real-world example of how generative AI completely cut Katie out of an episode summary of the podcast and what we did to fix it.

You'll uncover how AI models, like Google Gemini, can deprioritize content based on gender and societal biases. You'll understand why AI undervalues strategic and human-centric 'soft skills' compared to technical information, reflecting deeper issues in training data. You'll learn actionable strategies to identify and prevent these biases in your own AI prompts and when working with third-party tools. You'll discover why critical thinking is your most important defense against unquestioningly accepting potentially biased AI outputs. Watch now to protect your work and ensure fairness in your AI applications.

Join our weekly #email newsletter:
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Follow our YouTube channel for more #marketing and #analytics videos!
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Take our new generative AI course:
https://www.trustinsights.ai/aicourse

Subscribe to the Trust Insights podcast:
https://www.trustinsights.ai/tipodcast

Join our free private Slack community, Analytics for #Marketers:
https://www.trustinsights.ai/analyticsformarketers

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how the nonstop AI hype has buried crucial marketing updates and what you can do about it. You'll learn why even Google quietly launched a powerful free tool that almost no one noticed. You'll discover how much of your analytics data is silently vanishing every day. You'll see why press releases and algorithms no longer reach anyone—and what actually works instead. You'll find out how to build a human network that keeps you ahead of the noise. Watch the episode now to reclaim your edge.

Join our weekly #email newsletter:
https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Follow our YouTube channel for more #marketing and #analytics videos!
https://www.trustinsights.ai/youtube

Take our new generative AI course:
https://www.trustinsights.ai/aicourse

Subscribe to the Trust Insights podcast:
https://www.trustinsights.ai/tipodcast

Join our free private Slack community, Analytics for #Marketers:
https://www.trustinsights.ai/analyticsformarketers

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the pitfalls and best practices of "vibe coding" with generative AI.

You will discover why merely letting AI write code creates significant risks. You will learn essential strategies for defining robust requirements and implementing critical testing. You will understand how to integrate security measures and quality checks into your AI-driven projects. You will gain insights into the critical human expertise needed to build stable and secure applications with AI. Tune in to learn how to master responsible AI coding and avoid common mistakes!

Join our weekly #email newsletter:
https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Follow our YouTube channel for more #marketing and #analytics videos!
https://www.trustinsights.ai/youtube

Take our new generative AI course:
https://www.trustinsights.ai/aicourse

Subscribe to the Trust Insights podcast:
https://www.trustinsights.ai/tipodcast

Join our free private Slack community, Analytics for #Marketers:
https://www.trustinsights.ai/analyticsformarketers

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to unlock hidden value and maximize ROI from your existing technology using AI-powered "manuals on demand." You will discover how targeted AI research can reveal unused features in your current software, transforming your existing tools into powerful solutions. You will learn to generate specific, actionable instructions that eliminate the need to buy new, expensive technologies. You will gain insights into leveraging advanced AI agents to provide precise, reliable information for your unique business challenges. You will find out how this strategy helps your team overcome common excuses and achieve measurable results by optimizing your current tech stack. Tune in to revolutionize how you approach your technology investments.

Join our weekly #email newsletter:
https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Follow our YouTube channel for more #marketing and #analytics videos!
https://www.trustinsights.ai/youtube

Take our new generative AI course:
https://www.trustinsights.ai/aicourse

Subscribe to the Trust Insights podcast:
https://www.trustinsights.ai/tipodcast

Join our free private Slack community, Analytics for #Marketers:
https://www.trustinsights.ai/analyticsformarketers

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss critical questions about integrating AI into marketing. You will learn how to prepare your data for AI to avoid costly errors. You will discover strategies to communicate the strategic importance of AI to your executive team. You will understand which AI tools are best for specific data analysis tasks. You will gain insights into managing ethical considerations and resource limitations when adopting AI. Watch now to future-proof your marketing approach!

Join our weekly #email newsletter:
https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Follow our YouTube channel for more #marketing and #analytics videos!
https://www.trustinsights.ai/youtube

Take our new generative AI course:
https://www.trustinsights.ai/aicourse

Subscribe to the Trust Insights podcast:
https://www.trustinsights.ai/tipodcast

Join our free private Slack community, Analytics for #Marketers:
https://www.trustinsights.ai/analyticsformarketers

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the evolving perception and powerful benefits of using generative AI in your content creation.

You'll discover why embracing generative AI is not cheating, but a strategic way to elevate your content. You'll learn how these advanced tools can help you overcome creative blocks and accelerate your production timeline. You'll understand how to leverage AI as a powerful editor and critical thinker, refining your work and identifying crucial missing elements. You'll gain actionable strategies to combine your unique expertise with AI, ensuring your content remains authentic and delivers maximum value. Tune in to unlock AI's true potential for your content strategy!

Join our weekly #email newsletter:
https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

Follow our YouTube channel for more #marketing and #analytics videos!
https://www.trustinsights.ai/youtube

Take our new generative AI course:
https://www.trustinsights.ai/aicourse

Subscribe to the Trust Insights podcast:
https://www.trustinsights.ai/tipodcast

Join our free private Slack community, Analytics for #Marketers:
https://www.trustinsights.ai/analyticsformarketers

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.