Jesse Friedman sits down with Krys Lambiase, Senior Director of Product Marketing at Bluehost, to discuss how effective product marketing can transform WordPress hosting. They explore creating personalized experiences that guide users based on their specific goals, avoiding confusing interfaces, and extending onboarding into ongoing customer education and support.

• (00:00) - 106.1 - Krys Lambiase (Newfold) Audio
• (00:29) - Introduction
• (01:20) -  Getting Personal(ized) with Product Marketing
• (04:41) - Serving Entrepreneurs and Agencies
• (14:15) - The Difference Between Hosting and Managed Hosting
• (18:52) - Good Support is Table Stakes
• (24:39) - The Importance of Customer Success
• (26:47) - Conclusion

• Convesio
• Five for the Future
• WooCommerce
• WS Form
• Gravity Forms
• WP Cloud
• Gutenberg

Jesse Friedman continues his conversation with Tom Fanelli of Convesio about strengthening cooperation across the WordPress ecosystem. They explore host contributions to plugin improvement, value alignment between service providers, and Convesio's WP Cloud integration. Tom also shares his vision for white-label support that frees agencies to focus on creative work.

00:30 Introduction
01:12 The Role of Hosting Companies in WordPress Community
03:25 Five for the Future and the Value Proposition of Collaborative Community
08:18 The Race to the Bottom in Hosting in Agency Pricing
13:59 The WP Cloud and Convesio Partnership
19:23 Aligning Hosting Success with Client Success
25:49 How Convesio Implemented White Label Support for Agencies
28:38 Conclusion

• Convesio
• Five for the Future
• WooCommerce
• WS Form
• Gravity Forms
• WP Cloud
• Gutenberg

In this episode of Impressive Hosting, Jesse Friedman interviews Tom Fanelli, CEO of Convesio, about their unique approach to WordPress hosting. Tom explains how Convesio differentiates itself as a platform rather than just a hosting company, focusing on containerized WordPress solutions for mid-market to enterprise clients with complex needs. The conversation explores Convesio's evolution from targeting agencies to serving mission-critical commerce sites, including online learning platforms, membership sites, and WooCommerce stores.

"00:45 Introduction

01:44 The Origin Story of Convesio

04:46 Innovations and Pivots

10:16 The Future of Support is Human Attention in Slack, and AI

19:55 Avoiding the Race to the Bottom in Hosting

23:32 How to Level Up with Your Customers

28:38 The Importance of Plugin Compatibility

37:06 Conclusion"

• Convesio
• Unthread – support tool Convesio uses to manage tickets and SLAs in Slack.
• New Relic – performance monitoring tool used for in-depth diagnostics.
• MemberPress – Membership plugin for WordPress.
• Guildenberg – Community initiative for WordPress professionals.