Mandy Deveau is a marketing strategist, speaker, and author focused on people-first leadership in the automotive industry. She started her career on the sales floor at 23, with no experience and no connections, just a drive to prove she belonged in an industry that often made her feel like she didn’t.

Now the Marketing Manager for DriveHRIS and the creator of The People Side of Automotive, Mandy helps dealerships modernize their leadership mindset, improve team performance, and retain top talent by focusing on what actually moves the needle: people.

She’s the author of Earned Influence, a book for women in male-dominated industries who want to lead without permission, communicate with power, and create opportunities on their own terms.

mdeveau@drivehris.com
902-540-6600
https://www.drivehris.com
https://www.linkedin.com/in/mandy-deveau-3613a663/

Dr. Jen Fry is a Sports Geographer, tech founder, TEDx speaker, and sought-after speaker and educator. She owns JenFryTalks, an organizational change firm that sits at the intersection of conflict and culture. It specializes in transforming organizational dynamics by addressing how conflict and culture shape leadership and overall business outcomes.

We work with leaders and teams to navigate and resolve conflicts that arise from differences, promoting an environment where diverse perspectives are harnessed as a source of innovation and growth. She received her PhD in Sports Geography from Michigan State University (GO GREEN!).

https://podcasts.apple.com/us/podcast/five-with-fry/id1790278475
https://twitter.com/jenfrytalks
https://www.instagram.com/jenfrytalks
https://www.facebook.com/jenfrytalks
https://www.youtube.com/@jenfry5002
https://www.linkedin.com/in/jenfry13/

Missy Washam and Mayce DelValle are leadership trainers and communicators who believe influence isn’t about a title—it’s about how you show up every single day. With backgrounds in education, business, and leadership development, they’ve spent years helping men and women lead with purpose, clarity, and heart.
Together, they founded Mpactful Messages—a training and speaking company built for real-world managers in high stress environments. Their approach is simple: teach the truth, share the tools, and walk the talk.
Missy and Mayce have coached leaders, managers and teams across the U.S. and internationally. Whether they’re speaking at conferences, leading workshops, or training teams, they bring energy, honesty, and practical tools you can actually use.
No fluff. Just real results.
With their latest book, Built to Lead and a second launching this summer they hope to expand their impact. Missy and Mayce will also be launching the Leadership Collective, a 90 day, virtual program for managers in the fall.

connect@mpactfulmessages.com
772-223-2393
http://www.mpactfulmessages.com
https://podcasts.apple.com/us/podcast/mpactful-messages-the-lets-talk-about-it-podcast/id1786723677
Business Coaches , Keynote Speakers, Authors
https://www.facebook.com/groups/mpactfulmessages
https://www.youtube.com/@MpactfulMessageswithMandM
https://www.linkedin.com/company/mpactfulmessages/
https://www.amazon.com/Built-Lead-Devotional-Hard-Working-Leaders/dp/1736068229/ref=sr_1_1?crid=MEG5MJEMOO1&dib=eyJ2IjoiMSJ9.1VSJZ_rSy3C56LSaR1XnCidlW32adBEi7a5nTfK6WQbGjHj071QN20LucGBJIEps.90FUGbvPcnbyBdbcQwIScanHTjiJ8wP8Zgu1WOQmiIE&dib_tag=se&keywords=built+to+lead+40+day+devotional&qid=1749126144&sprefix=built+to+lead+40+day+devotional%2Caps%2C88&sr=8-1

Jacki Lutz is an award-winning leader in content strategy and a driving force within the automotive aftermarket industry. As the Director of Content for the Auto Care Association, Jacki oversees a cross-functional, multimedia content strategy that shapes and delivers impactful initiatives across all platforms. Her work focuses on enhancing brand presence, engaging members, and advancing the association’s business goals. Jacki is also the host of Carpool Conversations, a signature show on Auto Care ON AIR, the association’s podcast series.

With over a decade of experience in marketing and communications, Jacki has mastered the art of storytelling, enabling professionals and organizations to amplify their brand presence through platforms like LinkedIn. Her leadership extends beyond content creation; Jacki has played pivotal roles across the industry, including chairing Auto Care’s Young Auto Care Network Group (YANG), serving on the AWDA Manufacturer’s Advisory Council, and contributing to the Women in Auto Care Executive Board.

In addition to her work with Auto Care, Jacki has held leadership positions in organizations such as the Automotive Communications Council (ACC) and MEMA Aftermarket’s Marketing Executive Council (MEC). Her remarkable achievements have earned her widespread recognition, including the Auto Care Impact Award, SEMA’s 35 Under 35 distinction, and recent recognition as one of We Admire's 2024 Top 50 Women Leaders in Detroit and We Admire’s 2024 Top Women Leaders.

Jacki’s ability to connect, lead, and inspire makes her a standout voice and a transformative leader in the automotive industry.

WIA SESSION:
Power of Our People
Your people are your greatest brand ambassadors—and when they’re empowered, they’re unstoppable. This session dives into the rising influence of employee-generated content (EGC) and how women can use personal branding to amplify their voices, build credibility, and expand opportunity. Through hands-on activities, attendees will uncover their unique value, learn how to craft meaningful content, and position themselves as thought leaders in their field. You’ll leave with a stronger sense of identity and a toolkit to grow your influence from the inside out.

jacki.lutz@autocare.org
810-272-0677
https://www.autocare.org
https://www.youtube.com/watch?v=uSzk82hHb9o&list=PLaA-7_Et0ZW4A3_0zwtE_LoTiXew8nfGa
https://www.youtube.com/@autocareorg
https://www.linkedin.com/in/jackilutz/

Meshell Baker, the Chief Confidence Igniter, is a transformational keynote speaker, confidence catalyst, and phenomenal facilitator with over 20 years of experience helping organizations, teams, and individuals build unshakable confidence and resilience.

Her book, UNSTOPPABLE: Embrace Your Unshakeable Confidence, empowers professionals to overcome rejection and unlock their potential. Recognized among the 100 Powerful Women in Sales (2023 & 2024) by Demandbase. Meshell has phenomenal results and accolades, compiling an incredible track record of raving recommendations with clients such as UPS, Ford, Wabtec, Daimler, Accenture, Women In Trucking, and more.

Connect with Meshell at hello@meshellbaker.com and find her best-selling book “UNSTOPPABLE: Embrace Your Unshakable Confidence” on Amazon.com.

Social Media Links
LINKEDIN - https://www.linkedin.com/in/meshellrbaker
YOUTUBE - http://www.youtube.com/c/MeshellRBaker
INSTAGRAM - http://instagram.com/MeshellRBaker
FACEBOOK – https://www.facebook.com/MeshellRBaker

You could say Jaime Zazove Herzberg was born into the car biz — quite literally. Raised in a family-owned dealership, she grew up immersed in every corner of retail operations. Over her 12-year run on the showroom side, she wore nearly every hat imaginable: from receptionist to BDC manager, from inventory to contracts, license & title, and everything in between.
Now with nearly a decade on the vendor side, Jaime brings a 360-degree view of automotive—from both variable and fixed ops. But regardless of the role, one thing has always guided her: the customer comes first. That principle was instilled in her early and has shaped every decision, strategy, and win across her career.
Jaime’s personal success stems from blending a relentless focus on customer needs with a strong command of metrics, KPIs, and operational efficiency. She’s known for turning feedback into fuel and crafting solutions that not only serve the customer—but elevate the entire dealership experience.
She’s also not shy about saying what many won’t: customer success teams are too often overlooked in our industry. Jaime believes it’s time to change that—and she’s on a mission to bring those unsung heroes into the spotlight where they belong.

Social Links:
https://www.linkedin.com/in/jbzazove/

Lisa is the founder and CEO of FeaturesFirst Auto, an EdTech company that offers dealers, corporate fleet owners, and insurers an on-demand microlearning platform designed to educate and motivate drivers to effectively use driver assistance technologies.

As a thought leader, speaker, and educator, Lisa unites public and private stakeholders to address consumer understanding challenges around vehicle technologies. Her commitment to developing educational solutions spans generations, driving widespread adoption.

Lisa's accomplishments have garnered attention from Nasdaq Entrepreneurial Center, Dallas Innovates, Dallas News and prestigious programs like Capital One Mobility Impact Accelerator and USC EdTech Accelerator.

The FeaturesTalk Podcast - https://featuresfirstauto.podbean.com/
YouTube- https://www.youtube.com/@featuresfirstauto
Website - https://featuresfirstauto.com/
Company LinkedIn Page - https://www.linkedin.com/company/featuresfirst-auto/
Request a demo - info@featuresfirstauto.com
My LinkedIn Profile - https://www.linkedin.com/in/lisa-b-9a087613a/

Erica Bruno was practically born with motor oil in her veins. Hailing from Southeastern Massachusetts, she grew up in a legendary car family. Her grandfather, Jack Barboza, made history as one of the first Portuguese male car dealers in the U.S., running up to 17 franchises at once. Her mother followed suit, breaking barriers as the 7th female Toyota dealer in the nation—and the first in New England.

Even though her family tried steering her away from the business, Erica was hooked from the age of 7, when she cleaned her grandfather’s Dodge store office in exchange for a My Little Pony. Since then, she’s done it all—from washing cars and working in service & parts to selling on the showroom floor.

Keeping her promise to “get the degree first,” Erica graduated from the University of Vermont with a BA in History and Anthropology and a minor in Jazz Voice (yes, she’s a trained singer who almost went to Broadway). But just one month after graduation, she made her move—straight to Torrance, California, to begin her career at Toyota USA through their elite management training program.

Her journey has taken her from OEM giants like Toyota, Nissan, and Volvo to being one of the first 100 employees at AutomotiveMastermind, and beyond. She’s built a reputation for transforming dealership operations through branding, marketing, and data optimization—all while keeping the customer and culture at the heart of every strategy.

Erica is also a proud member of WOCAN (Women of Color Automotive Network) where she helps lead community initiatives, events, and newsletters that empower and connect women across the industry.

In 2021, she went viral on LinkedIn after vulnerably sharing the emotional impact of being laid off during COVID—a moment that sparked exponential professional growth and deepened her industry connections. Today, she uses that platform to inspire, educate, and uplift others navigating their own path in the car biz.

Off the clock, you’ll find Erica belting show tunes, cuddling animals, cracking jokes, or hyping up her people. She’s a true car girl at heart—and she’s just getting started.

erica.bruno@recallmasters.com
https://www.linkedin.com/ericabruno