The NIL game has everyone scrambling for deals, but former Division I athlete turned consultant Aisha Foy is flipping the script. In this pilot episode of Babes Balls & Brands, hose Janet Moreira sits down with the founder of Major NIL Success to discuss why education beats deal chasing every single time.

Aisha breaks down her journey at Kentucky basketball and building a consulting business that helps teen athletes and sports parents navigate the NIL landscape with strategy, not desperation. She shares real talk about why your performance doesn't determine your personal brand, how to approach NIL as a shy athlete, and why understanding the game matters more than landing your first deal.

Whether discussing high school recruiting or transfer portal decisions, Aisha explains how building authentic athletic brands creates opportunities that last beyond college. Janet and Aisha dive into the biggest mistakes families make, why collectives aren't always the answer, and how to treat brand building like you treat your game - with consistency and dedication.

For dedicated sports parents and young athletes seeking a lasting legacy, this conversation provides the essential guidance required. Join Babes Balls & Brands for additional valuable insights and exclusive updates.

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Website: https://www.babesballsbrands.com/
Twitter/X: https://x.com/babeballbrand
Instagram: https://www.instagram.com/babes.balls.brands/

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YouTube: https://www.youtube.com/@thenilattorney
Caldera Law: https://www.caldera.law/janet-moreira
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Welcome to Babes Balls & Brands! Host Janet Moreira introduces herself and the mission behind her new podcast dedicated to mental toughness for young athletes and their families navigating the NIL landscape.

Janet brings a unique dual perspective as a Board Certified Intellectual Property attorney who protects major global brands AND an unapologetic sports mom living the recruiting journey daily. She's done with the noise surrounding fake NIL experts and is here to give families the real playbook nobody else will share.

This trailer episode reveals why Janet decided to launch Babes Balls & Brands after working both sides of athletic brands deals and experiencing every sports parent pain point firsthand. She outlines what listeners can expect: real talk with industry experts, athletes who've built successful athletic brands, sports parents who've cracked high school football recruiting, and marketing professionals who understand teen athletes.

Whether you're pursuing athletic scholarships, building authentic athletic brands, or developing mental toughness for young athletes, Janet's no-BS approach cuts through industry confusion to deliver actionable strategies for sports families serious about long-term success.

For dedicated sports parents and young athletes seeking a lasting legacy, this conversation provides the essential guidance required. Join Babes Balls & Brands for additional valuable insights and exclusive updates.

Follow Babes Balls & Brands:

Website: https://www.babesballsbrands.com/
Twitter/X: https://x.com/babeballbrand
Instagram: https://www.instagram.com/babes.balls.brands/

Follow Janet Moreira: