The NIL game has everyone scrambling for deals, but former Division I athlete turned consultant Aisha Foy is flipping the script. In this pilot episode of Babes Balls & Brands, hose Janet Moreira sits down with the founder of Major NIL Success to discuss why education beats deal chasing every single time.

Aisha breaks down her journey at Kentucky basketball and building a consulting business that helps teen athletes and sports parents navigate the NIL landscape with strategy, not desperation. She shares real talk about why your performance doesn't determine your personal brand, how to approach NIL as a shy athlete, and why understanding the game matters more than landing your first deal.

Whether discussing high school recruiting or transfer portal decisions, Aisha explains how building authentic athletic brands creates opportunities that last beyond college. Janet and Aisha dive into the biggest mistakes families make, why collectives aren't always the answer, and how to treat brand building like you treat your game - with consistency and dedication.

For dedicated sports parents and young athletes seeking a lasting legacy, this conversation provides the essential guidance required. Join Babes Balls & Brands for additional valuable insights and exclusive updates.

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