In this episode, Russell talks with Zeals VP of Marketing Farah Rosenzweig about making B2B brands human. They unpack why emotional storytelling outperforms dry specs, how to build brand trust during hypergrowth, and what to do when your message starts going stale. If you're juggling performance and brand—or trying to make tech marketing feel less... robotic—this one's for you.

Marketing Mischief & Mayhem dives deep into the messy brilliance of tech marketing—where strategy meets emotion and cybersecurity gets a brand makeover. In this episode, Russell Quinan sits down with Nathan Burke to explore how today’s leading marketers are redefining success in a category built on fear and complexity. From crafting emotionally resonant campaigns to launching a Simone Biles-powered brand moment, they unpack the delicate balance between brand building and demand generation, the urgency of narrative differentiation, and the warning signs that your messaging has gone stale. If you care about bold creative, smart strategy, and what actually works in cybersecurity marketing, this one’s a masterclass.

How AI is Rewriting B2B Marketing — and Why Brand Still Wins
In this episode of Marketing, Mischief & Mayhem, we sit down with Larry Carillo, VP of Marketing at Rafay, to talk about what’s really driving revenue in B2B right now. From AI's rapid takeover of demand gen to the myth of perfect attribution, Larry brings decades of experience scaling tech brands—and some hard truths about what still matters most: brand, story, and speed. If you're a CMO, VP, or growth marketer wondering where B2B is heading next (and how to not get left behind), this one’s for you.