Flat Stanleys, FOMO, and Funnels: Rethinking Creative in B2B
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Flat Stanleys, FOMO, and Funnels: Rethinking Creative in B2B
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About this listen
In this episode, Russell talks with Zeals VP of Marketing Farah Rosenzweig about making B2B brands human. They unpack why emotional storytelling outperforms dry specs, how to build brand trust during hypergrowth, and what to do when your message starts going stale. If you're juggling performance and brand—or trying to make tech marketing feel less... robotic—this one's for you.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.