In this episode, we slowed it down for a one-on-one fireside chat between our host and CMO, Emily Lai, and Ekram from Celestia.

What even is positioning in crypto, and why does it matter? Together, our speakers unpack how to craft narratives that actually work, why positioning isn’t just a branding buzzword, and how great marketing starts way before a campaign goes live.

Learn more about the speakers:

• Emily Lai: CMO at Hype
• Ekrahm: CMO at Celestia

Memes run the internet and in this episode, our host and Grand Connector at Hype, Rachael Sacks, explores how memes became one of the most powerful tools in the space and how brands are finally catching on.

Joined by our CMO, Emily Lai, and a full house of meme connoisseurs – Jason Levin, Edmond, Cait Cavell, Alan Carroll, and Catty – the sessions unpacks the anatomy of a good meme, what separates a banger from a flop, and answer the key question: is being a memelord a skill or a birthright?

Learn more about the speakers:

• Rachael Sacks: Grand Connector at Hype
• Emily Lai: CMO at Hype
• Jason Levin: Founder of Memelord Technologies
• Edmond: Luxury Memeologist, writer at worldofeso.substack.com
• Cait Cavell: Memelord at Boys Club
• Alan Carroll: Socials/BD for Ex Populus & Raijin
• Catty: Founding team at thirdweb

In this episode, we explore the power of positioning and storytelling in crypto. Our host is joined by some of the sharpest minds in the space who’ve leveraged narratives to build brands that resonate and stand the test of time.

Our host and CEO, Jake Stott, chats with Ekrahm from Celestia, Grover from Hype, and Diana Chimes from Polygon, about what makes great crypto narratives along with a dash of cult-building magic.

Learn more about our speakers:

• Jake Stott: Founder & CEO of Hype
• Ekrahm: CMO at Celestia
• Grover: Ecosystem Marketing Lead at Hype, prev Sei
• Diana Chimes: Growth Marketing at Polygon