Positioning & Storytelling
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Positioning & Storytelling
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About this listen
In this episode, we slowed it down for a one-on-one fireside chat between our host and CMO, Emily Lai, and Ekram from Celestia.
What even is positioning in crypto, and why does it matter? Together, our speakers unpack how to craft narratives that actually work, why positioning isn’t just a branding buzzword, and how great marketing starts way before a campaign goes live.
Learn more about the speakers:
- Emily Lai: CMO at Hype
- Ekrahm: CMO at Celestia
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