Kushala Silva shares his journey from P&G, Coca-Cola, and Amazon Private Brands to becoming the consumer packaged goods (CPG) lead at WRITER, where he's helping transform the industry through AI. With nearly 20 years of experience, he reveals how CPG companies are using AI for personalized experiences, omnichannel optimization, and operational efficiency — and why waiting isn't an option. From leading Coca-Cola's Freestyle machine project to helping century-old brands rewire for the digital age, Kushala highlights that successful AI adoption requires strong tech-business collaboration and a focus on measurable ROI. His vision? Self-evolving workflows that learn and improve autonomously create a future where companies taking decisive action now will emerge as tomorrow's market leaders.

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Learn more about WRITER at writer.com.

Paul Martin, COO of the investment business at Willis Towers Watson, didn’t start as an AI enthusiast — in fact, he describes himself as a technophobe. Which is precisely why Paul’s insights and ideas are crucial to the success of his company’s emerging AI strategy. Join Paul’s journey from AI skeptic to AI leadership as he reveals the importance of understanding business processes, educating employees, and setting a clear vision to drive successful AI adoption. Hear why Paul isn’t concerned about being the smartest person in the room regardingAI as long as he can bring together the brightest minds to drive innovation and success.

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Writer CEO May Habib sat down with Gavin Patterson, former president and chief revenue officer at Salesforce and CEO at BT Group, at Writer’s exclusive AI Leaders Forum event in London. Today, we bring you into that conversation. May and Gavin discuss the minds of CEOs and CROs navigating the disruptive wave of generative AI. Gavin shares his philosophy on identifying transformative opportunities in the face of rapid innovation. And he reflects on his career spanning the leadership ranks of telecommunications, consumer goods, and tech.

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