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Is your LinkedIn profile helping you get published or quietly holding you back?

Allison Lane sits with LinkedIn expert Brenda Meller to break down the three profile tweaks that instantly boost your visibility and authority online. Whether you're writing your first book, planning a launch, or looking to grow your platform, this episode will show you how to position yourself as a credible expert and attract the right opportunities.

Discover how to make LinkedIn work for you without spending hours on it. Listen now to learn how simple changes can elevate your author marketing and help you get noticed.

What You’ll Learn:

• The three most important updates to make on your LinkedIn profile today.
• How to write a headline that attracts media, readers, and speaking gigs.
• Why your “digital resume” mindset is holding back your book promotion.

Resources Mentioned:

• Brenda Meller's website: https://www.mellermarketing.com
• Brenda Meller’s book: Social Media Pie “How to Enjoy a Bigger Slice of the LinkedIn Pie” - https://bookshop.org/a/55773/9781947345225
• Connect with Brenda on LinkedIn at www.linkedin.com/in/brendameller
• Book Recommendation:
  • Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz: https://bookshop.org/a/55773/9780735214149
  • Building Your Money Machine: How to Get Your Money to Work Harder for You Than You Did for It! By Mel H. Abraham: https://bookshop.org/a/55773/9781401979508

Timestamps:

• [00:03:00] Why your outdated profile could be costing you opportunities.
• [00:07:08] How to write a headline that opens doors.
• [00:14:00] The fix that turns visitors into fans.
• [00:25:06] Stop selling in the DMs, start building real connections
• [00:33:36] One simple audit that can transform your presence

Brenda Meller is a LinkedIn strategist, speaker, and Chief Engagement Officer at Meller Marketing. A former corporate marketer, she helps solopreneurs and professionals grow their presence and enjoy a bigger slice of the LinkedIn pie. She’s the author of Social Media Pie and host of the Enthusiastically Self-Employed podcast.

Catch the full episode to learn more. https://www.youtube.com/watch?v=NEz1ZKDX-9w

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