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Think you need a huge audience or perfect setup to make podcasting work for your book? Think again.

Allison Lane is joined by Victoria Meyer, host of The Chemical Show and founder of Progressio Global, who reveals how niche podcasting can boost your visibility, expand your platform, and open unexpected doors, including paid speaking, brand collaborations, and major press.

Whether you’re podcast-curious or already hitting record, we unpack how to turn your voice into your most powerful asset.

What You’ll Learn:

• How to use podcasting (as a host or guest) to grow your author platform
• Why perfectionism is blocking your visibility and how to start anyway
• The simple strategy behind podcast content that works for years

Resources Mentioned:

• Victoria’s Media Kit + Podcast Resources: thechemicalshow.com/podcasters
• Victoria’s Website: www.progressioglobal.com
• Connect with Victoria on LinkedIn: https://www.linkedin.com/in/victoria-king-meyer/
• Book Reco:
  • Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Dr. Benjamin Hardy: https://bookshop.org/a/55773/9781401960582
  • JD Robb’s In Death Series: https://bookshop.org/beta-search?keywords=JD+Robb%E2%80%99s+

Timestamps

• 04:27 — How a niche podcast became a visibility machine
• 12:16 — The real reason most authors don’t start a podcast
• 18:33 — Why guesting is the fastest way to get visible
• 26:42 — A one-minute podcast clip that still drives leads
• 38:05 — The simple step Victoria recommends if you want to launch a podcast

If you enjoyed today’s episode, take a moment to rate and review The Author’s Edge. Your feedback helps this show reach more emerging authors and experts who are ready to be seen, heard, and remembered.

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Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening?

Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bland corporate content.

Kate shares what works from optimizing your profile to making short-form video your visibility secret weapon. If you want to attract readers, media, and publishers without becoming a social media robot, this episode is your roadmap.

What You’ll Learn:

• How to craft a keyword-rich LinkedIn headline that helps you show up in search
• What to post (and what to stop posting) to grow your visibility as an author
• Why short-form video is the secret weapon for author branding on LinkedIn

Resources Mentioned:

• Kate Paine’s Website: https://standingoutonline.com/
• Connect with Kate Paine on LinkedIn: https://www.linkedin.com/in/katepaine/
• Book Reco: Wild Dark Shore: A Novel by Charlotte McConaghy: https://bookshop.org/a/55773/9781250827951

Timestamps:

• 01:45 – Why most authors are invisible on LinkedIn
• 08:12 – The exact formula for writing a standout headline
• 14:39 – The 3 content pillars every author should use
• 26:20 – Why short-form video is booming on LinkedIn
• 33:47 – What NOT to do in LinkedIn groups
• 42:50 – The personal story tip that builds connection fast

If you enjoyed today’s episode, please take a minute to rate and review Author’s Edge. It helps more brilliant authors like you find the show and gives us the fuel to keep delivering strategic episodes like this one. And don’t forget to share this episode with a fellow author whose LinkedIn profile needs a glow-up.

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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What if one short talk could launch your book, amplify your message, and land you media coverage? In this episode, we’ll explain exactly how to get selected for TEDx, how to pitch your idea, and how to use a TEDx talk to grow your visibility and book sales.

Allison Lane sits down with Anna Goldsmith, executive producer of TEDxPortsmouth, one of the largest and most successful TEDx events in the country, to reverse-engineer the path to the red circle.

If you're an author asking: “How do I get a TEDx talk?”, “Can a TEDx talk help me get a book deal?” or “What do TEDx organizers look for?”... this episode gives you clear, actionable answers.

What You’ll Learn

• The difference between TED and TEDx (and why authors should care)
• What makes a TEDx idea stand out from the application pile
• The role of TEDx in growing your visibility, discoverability, and platform

Resources Mentioned

• Connect with Anna Goldsmith: The Hired Pens - www.thehiredpens.com
• TEDx Portsmouth Info: TEDxPortsmouth - https://www.tedxportsmouth.com/
• Watch Scarlet Keys’ TEDx Talk: Why We Love Our Favorite Songs https://www.ted.com/talks/scarlet_keys_why_do_you_love_your_favorite_songs
• Jessica Fein’s TEDx Walden Pond Talk: Grief Literacy https://www.youtube.com/watch?v=ClaQkyLnAaw
• Newsletter: "Tips from the TED Stage" - https://www.linkedin.com/in/annagoldsmith/recent-activity/newsletter/
• Book Recos:
  • The Widow's Guide to Dead Bastards: a Memoir by Jessica Waite: https://bookshop.org/a/55773/9781668044858
  • Breath Taking: A Memoir of Family, Dreams, and Broken Genes by Jessica Fein: https://bookshop.org/a/55773/9781681151106
  • Even Cowgirls Get the Blues - A Novel by Tom Robbins: https://bookshop.org/a/55773/9780553349498
  • The Cancer Parent's Handbook: What Your Oncologist Doesn't Have Time To Tell You by Laura DeKraker Lang-Ree: https://www.amazon.com/Cancer-Parents-Handbook-Oncologist-Doesnt-ebook/dp/B0DHV6K8DX

Timestamps Highlights

• [04:12] What TEDx organizers are really looking for
• [10:37] Why TED Talks are ideal for authors (even if your topic feels “done”)
• [17:55] The differen

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!