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Think you need a huge audience or perfect setup to make podcasting work for your book? Think again.

Allison Lane is joined by Victoria Meyer, host of The Chemical Show and founder of Progressio Global, who reveals how niche podcasting can boost your visibility, expand your platform, and open unexpected doors, including paid speaking, brand collaborations, and major press.

Whether you’re podcast-curious or already hitting record, we unpack how to turn your voice into your most powerful asset.

What You’ll Learn:

• How to use podcasting (as a host or guest) to grow your author platform
• Why perfectionism is blocking your visibility and how to start anyway
• The simple strategy behind podcast content that works for years

Resources Mentioned:

• Victoria’s Media Kit + Podcast Resources: thechemicalshow.com/podcasters
• Victoria’s Website: www.progressioglobal.com
• Connect with Victoria on LinkedIn: https://www.linkedin.com/in/victoria-king-meyer/
• Book Reco:
  • Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Dr. Benjamin Hardy: https://bookshop.org/a/55773/9781401960582
  • JD Robb’s In Death Series: https://bookshop.org/beta-search?keywords=JD+Robb%E2%80%99s+

Timestamps

• 04:27 — How a niche podcast became a visibility machine
• 12:16 — The real reason most authors don’t start a podcast
• 18:33 — Why guesting is the fastest way to get visible
• 26:42 — A one-minute podcast clip that still drives leads
• 38:05 — The simple step Victoria recommends if you want to launch a podcast

If you enjoyed today’s episode, take a moment to rate and review The Author’s Edge. Your feedback helps this show reach more emerging authors and experts who are ready to be seen, heard, and remembered.

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• Click here, scroll to the bottom, and tap to rate with five stars.
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Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening?

Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bland corporate content.

Kate shares what works from optimizing your profile to making short-form video your visibility secret weapon. If you want to attract readers, media, and publishers without becoming a social media robot, this episode is your roadmap.

What You’ll Learn:

• How to craft a keyword-rich LinkedIn headline that helps you show up in search
• What to post (and what to stop posting) to grow your visibility as an author
• Why short-form video is the secret weapon for author branding on LinkedIn

Resources Mentioned:

• Kate Paine’s Website: https://standingoutonline.com/
• Connect with Kate Paine on LinkedIn: https://www.linkedin.com/in/katepaine/
• Book Reco: Wild Dark Shore: A Novel by Charlotte McConaghy: https://bookshop.org/a/55773/9781250827951

Timestamps:

• 01:45 – Why most authors are invisible on LinkedIn
• 08:12 – The exact formula for writing a standout headline
• 14:39 – The 3 content pillars every author should use
• 26:20 – Why short-form video is booming on LinkedIn
• 33:47 – What NOT to do in LinkedIn groups
• 42:50 – The personal story tip that builds connection fast

If you enjoyed today’s episode, please take a minute to rate and review Author’s Edge. It helps more brilliant authors like you find the show and gives us the fuel to keep delivering strategic episodes like this one. And don’t forget to share this episode with a fellow author whose LinkedIn profile needs a glow-up.

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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What if one short talk could launch your book, amplify your message, and land you media coverage? In this episode, we’ll explain exactly how to get selected for TEDx, how to pitch your idea, and how to use a TEDx talk to grow your visibility and book sales.

Allison Lane sits down with Anna Goldsmith, executive producer of TEDxPortsmouth, one of the largest and most successful TEDx events in the country, to reverse-engineer the path to the red circle.

If you're an author asking: “How do I get a TEDx talk?”, “Can a TEDx talk help me get a book deal?” or “What do TEDx organizers look for?”... this episode gives you clear, actionable answers.

What You’ll Learn

• The difference between TED and TEDx (and why authors should care)
• What makes a TEDx idea stand out from the application pile
• The role of TEDx in growing your visibility, discoverability, and platform

Resources Mentioned

• Connect with Anna Goldsmith: The Hired Pens - www.thehiredpens.com
• TEDx Portsmouth Info: TEDxPortsmouth - https://www.tedxportsmouth.com/
• Watch Scarlet Keys’ TEDx Talk: Why We Love Our Favorite Songs https://www.ted.com/talks/scarlet_keys_why_do_you_love_your_favorite_songs
• Jessica Fein’s TEDx Walden Pond Talk: Grief Literacy https://www.youtube.com/watch?v=ClaQkyLnAaw
• Newsletter: "Tips from the TED Stage" - https://www.linkedin.com/in/annagoldsmith/recent-activity/newsletter/
• Book Recos:
  • The Widow's Guide to Dead Bastards: a Memoir by Jessica Waite: https://bookshop.org/a/55773/9781668044858
  • Breath Taking: A Memoir of Family, Dreams, and Broken Genes by Jessica Fein: https://bookshop.org/a/55773/9781681151106
  • Even Cowgirls Get the Blues - A Novel by Tom Robbins: https://bookshop.org/a/55773/9780553349498
  • The Cancer Parent's Handbook: What Your Oncologist Doesn't Have Time To Tell You by Laura DeKraker Lang-Ree: https://www.amazon.com/Cancer-Parents-Handbook-Oncologist-Doesnt-ebook/dp/B0DHV6K8DX

Timestamps Highlights

• [04:12] What TEDx organizers are really looking for
• [10:37] Why TED Talks are ideal for authors (even if your topic feels “done”)
• [17:55] The differen

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• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

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Are your book goals being crushed by burnout or brain fog? What if the missing piece isn’t time management—but biology? In this episode, Dr. Partha Nandi, bestselling author, physician, and host of the syndicated show Ask Dr. Nandi, reveals how energy, focus, and health directly fuel long-term author success. Your energy, not your platform, might be the real reason your book isn’t done.

Whether you're writing, pitching, launching, or speaking—this episode breaks down the five science-backed lifestyle shifts that protect your energy and build real visibility. These aren’t hacks. They’re habits for sustainable success.

🎧 If you’re ready to protect your focus and burnout-proof your platform, hit play now.

What You’ll Learn:

• The 5 lifestyle pillars behind every productive, visible author
• How energy biology—not willpower—fuels creativity and consistent output
• Why your book goals need purpose (not just more hustle)

Resources Mentioned:

• Dr. Nandi's website: https://www.askdrnandi.com
• Dr. Nandi's book: Ask Dr. Nandi: 5 Steps to Becoming Your Own #HealthHero for Longevity, Well-Being, and a Joyful Life: https://bookshop.org/a/55773/9781501156823
• Dr. Nandi’s book: Heal Your Gut, Save Your Brain - The Five Pillars of Enhancing Your Gut and Optimizing Your Cognitive Health: https://bookshop.org/a/55773/9798887701790
• Connect Dr. Nandi on LinkedIn: https://www.linkedin.com/in/askdrnandi/
• Follow Dr. Nandi on YouTube: https://www.youtube.com/user/AskDrNandiChannel
• Book Reco: Indistractable - How to Control Your Attention and Choose Your Life: https://bookshop.org/a/55773/9781948836531

Timestamps Highlights:

• 08:44 – Why biology, not time, is your energy edge
• 19:15 – The 5 wellness pillars for sustainable visibility
• 36:20 – How purpose increases focus and longevity
• 48:50 – Health habits that power media presence
• 53:12 – What every author can do today to gain clarity and momentum

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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Is it ever too late to write your book and get published? Lori Hellis proves it’s not.

Allison Lane and Lori Hellis explore how she transitioned from a career in law to becoming a recognized voice in the true crime genre with a successful book launch, a thriving YouTube channel, and a dedicated readership. You’ll hear how she reverse-engineered her author marketing strategy, secured a publishing deal fast, and built visibility without waiting for permission.

If you’re wondering how to launch a book, grow your audience, or get published after 60, this episode is your blueprint.

What You’ll Learn:

• How Lori used her legal background to create a compelling true crime brand
• The fastest path to getting a nonfiction book published without hundreds of queries
• Why community (and not just content) can drive your visibility

Resources Mentioned:

• Lori Hellis website: https://www.lorihellis.com/
• Lori Hellis’ book: Children of Darkness and Light Lori Vallow and Chad Daybell: A Story of Murderous Faith: https://bookshop.org/a/55773/9781639367108
• Connect with Lori on YouTube - Chasing Justice: https://www.youtube.com/@ChasingjusticewithLori
• Book Reco: An Unfinished Love Story: A Personal History of the 1960s: https://bookshop.org/a/55773/9781982108663
• Book Launch Bootcamp: https://www.lanelit.com/

Timestamps:

04:12 – How Lori’s divorce book unexpectedly launched her publishing career
15:47 – The legal case that turned into a bestseller
28:03 – Why your niche expertise is your biggest author asset
37:15 – How Lori built a true crime platform in just 3 months
44:59 – The #1 mistake aspiring true crime authors make
56:02 – What authors really need to know before their book launch

If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to take the next step.

Watch on YouTube: https://www.youtube.com/watch?v=Gs07oP_QedM

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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Are you still relying on social media to promote your book? You’re missing the moment. Algorithms don’t build relationships… email does.

Allison sits down with email marketing expert Abby Combs to unpack exactly how authors can create authentic connections, build visibility, and launch successful books using email. From simple campaign tips to turning subscribers into buyers, this episode is your roadmap to author email marketing without overwhelm.

What You’ll Learn:

• Why email builds stronger author-reader relationships than social media ever can
• How to structure your author emails to avoid the wall of words
• What to send subscribers before your book launches, and how often

Resources Mentioned:

• Abby Combs’ The E-Studios Marketing website: https://theestudios.com/
• Connect with Abby Combs on Instagram: https://www.instagram.com/abbycombsceo/
• Email Marketing platforms:
  • Flodesk: https://flodesk.com/
  • Klaviyo: https://www.klaviyo.com/
  • Design tool - CANVA: https://partner.canva.com/c/3658167/647168/10068
• Book Reco: Ever Mine by Laura Pavlov: https://a.co/d/i0YZZnZ

Timestamps:

• 04:12 – The dating analogy that reframes your email list
• 12:58 – Why newsletters aren’t what your audience wants
• 25:05 – The chips-and-salsa email strategy you’ll actually use
• 38:00 – Canva and email formatting that doesn’t suck
• 51:15 – The first step every author should take before writing a single email

If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors who need this kind of strategic marketing insight. Share the episode with a friend who’s ready to take their author platform seriously.

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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What if your book isn’t the brand… you are?

Allison Lane sat down with Valerie Morris, marketing strategist and author visibility expert, to break down how to earn trust, build credibility, and get noticed by readers and publishers.

From cutting through noisy online advice to choosing visibility tactics that actually fit your life, Valerie shares proven strategies that will help you show up, get seen, and stay sane. If you’ve ever felt overwhelmed trying to market your book, this episode is your shortcut.

Press play and take notes.

What You’ll Learn:

• The visibility mistake most people make—and how to fix it.
• Why branding matters more than your book title.
• A simple strategy to create 6 months of promo content

Resources Mentioned:

• Valerie Morris' website: https://www.tinterocreative.com/
• Connect with Valerie on LinkedIn: https://www.linkedin.com/in/valerielmorris/
• Book Reco: The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins: https://bookshop.org/a/55773/9781401971366

Timestamps:

• 03:22 – Why visibility feels like a full-time job
• 12:15 – What most people get wrong about book promotion
• 22:50 – How to turn 12 chapters into 24 weeks of content
• 31:08 – The one list everyone should start building today
• 39:40 – What real branding looks like in the age of AI

If you got value from this conversation, take a moment to rate and review The Author’s Edge. Your support helps more people discover smart, actionable strategies. And share this episode with a friend, it might be the nudge they need.

Watch on YouTube: https://www.youtube.com/watch?v=Bo6qjdJPNco

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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Think you need more credentials or a polished pitch before you start speaking? Think again.

Allison Lane sits down with speaker mentor and bestselling author Aleya Harris to uncover the real reason accomplished authors still feel like they’re not ready to be on stage. Spoiler: it has nothing to do with qualifications and everything to do with permission.

This is your call to stop waiting, start showing up, and realize that your story is more than enough. If you’ve ever said, “I’ll speak when I’m more experienced,” this one’s for you.

Press play and find out what’s actually keeping you from the mic, and how to move past it.

WHAT YOU’LL LEARN:

• How to reframe self-doubt and claim your voice.
• Why waiting to “feel ready” is sabotaging your author platform.
• The surprising truth about what audiences actually care about.

RESOURCES MENTIONED:

• Spark the Stage by Aleya Harris – Get it on Amazon: https://www.amazon.com/Spark-Stage-Professional-Authentic-Storytelling/dp/B0DH335YQJ
• Aleya’s Speaker Programs - Spark The Stage: https://www.aleyaharris.com/spark-vip
• Book Reco:
  • Anatomy of the Spirit - The Seven Stages of Power and Healing by Caroline Myss: https://bookshop.org/a/55773/9780609800140
  • Made to Stick - Why Some Ideas Survive and Others Die by Dan Heath: https://bookshop.org/a/55773/9781400064281
  • Building a Storybrand 2.0 - Clarify Your Message So Customers Will Listen by Donald Miller: https://bookshop.org/a/55773/9781400248872
  • Love Money, Money Loves You - A Conversation With The Energy Of Money by Sarah McCrum: https://bookshop.org/a/55773/9780994576255
  • Ask and It Is Given - Learning to Manifest Your Desires: https://bookshop.org/a/55773/9781401904593

TIMESTAMPS:

• 12:04 – What “not feeling ready” is really about
• 24:41 – Why credentials don’t create connection
• 45:22 – The myth of needing permission to speak
• 58:19 – Aleya’s story of unexpected alignment
• 1:04:33 – A success-list exercise to clarify your story

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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