Higher Purpose Marketing Strategy | Service Business Marketing, Values-Driven Marketing, Marketing Strategy cover art

Higher Purpose Marketing Strategy | Service Business Marketing, Values-Driven Marketing, Marketing Strategy

Higher Purpose Marketing Strategy | Service Business Marketing, Values-Driven Marketing, Marketing Strategy

By: Ashley Conway - Marketing Strategy Coach and Copywriter for Christian CEOs
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About this listen

 - Does the thought of marketing frustrate you? - Perhaps your marketing isn’t helping you stand out from your competition. - Or do you want to attract the best customers not just average ones? - Maybe marketing is frustrating because you aren’t seeing the ROI you want. - Or does your marketing not feel authentic to who you are as a company and your values? These are all common challenges for service businesses. Though marketing can be challenging, it is really all about building relationships with your customers. On the Higher Purpose Marketing Strategy podcast, we’re going to dive into building customer relationships and generating leads and sales through values-driven marketing. We’ll talk about how values can influence marketing, how messaging should be customer-focused, letting research guide our plans, using metrics to determine what’s worth our time and resources, and how to simplify this whole process. My name is Ashley Conway, and as your podcast host, I’ll leverage my 20 years in the marketing industry, and over a decade working with my own clients, to teach you how to stand out from your competition and attract your best customers. Let’s get to work! Next Steps: - 10 Reasons You Aren’t Standing Out From Your Competition training: https://www.beweirdmarketing.com/stand-out-from-competition - Visit the website: https://www.beweirdmarketing.com/Copyright 2025 All rights reserved. Christianity Economics Management Management & Leadership Marketing Marketing & Sales Spirituality
Episodes
  • 25. Who is Ashley Conway? Getting to Know the Person Behind BeWeird Marketing

    25. Who is Ashley Conway? Getting to Know the Person Behind BeWeird Marketing
    Jul 15 2025

    In this special summer episode, I'm inviting my 10-year-old daughter, Francesca, to turn the mic around with a fun Q&A -- complete with guilty-pleasure snacks, childhood embarrassments, superhero picks, and more.

    As we laugh through icebreakers, here's your reminder that infusing your real personality into your marketing is what makes your brand unmistakable.

    Looking for more resources? Ready to work together? Start here:
    • For all things podcast, visit https://higherpurposemarketingstrategy.com/
    • To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
    • Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
    • Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
    • To work with our team, visit https://www.beweirdmarketing.com/workwithus
    Show More Show Less
    24 mins
  • 24. Make Your Brand Pop Across Every Channel

    24. Make Your Brand Pop Across Every Channel
    Jul 8 2025

    If your website or social bios make you cringe a little, like, “Wait…do I actually sound like that?” - this episode is for you.

    We're digging into how to apply your brand personality consistently across every part of your marketing, from your Instagram bio to your About page.

    You’ll get a practical, bite-sized framework for making your copy feel more like you and less like a generic chatbot.

    Looking for more resources? Ready to work together? Start here:
    • For all things podcast, visit https://higherpurposemarketingstrategy.com/
    • To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
    • Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
    • Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
    • To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
    Show More Show Less
    15 mins
  • 23. From Blah to Bold: Find Your Brand Personality in 20 Minutes

    23. From Blah to Bold: Find Your Brand Personality in 20 Minutes
    Jul 1 2025

    In this episode of Higher Purpose Marketing Strategy, we're chatting about how to discover your brand’s unique personality in 20 minutes or less.

    If your messaging feels robotic or just like everyone else’s, this practical, fast-paced episode will help you humanize your brand voice, clarify your tone, and stand out with messaging that actually sounds like you.

    We'll go through a series of rapid-fire questions (plus some deeper prompts) to help you define your brand’s voice, energy, and values.

    Looking for more resources? Ready to work together? Start here:
    • For all things podcast, visit https://higherpurposemarketingstrategy.com/
    • To purchase a Messaging Audit, visit https://www.beweirdmarketing.com/audit
    • Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
    • Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
    • To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
    Show More Show Less
    18 mins

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