In this special summer episode, I'm inviting my 10-year-old daughter, Francesca, to turn the mic around with a fun Q&A -- complete with guilty-pleasure snacks, childhood embarrassments, superhero picks, and more.

As we laugh through icebreakers, here's your reminder that infusing your real personality into your marketing is what makes your brand unmistakable.

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
• Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
• To work with our team, visit https://www.beweirdmarketing.com/workwithus

If your website or social bios make you cringe a little, like, “Wait…do I actually sound like that?” - this episode is for you.

We're digging into how to apply your brand personality consistently across every part of your marketing, from your Instagram bio to your About page.

You’ll get a practical, bite-sized framework for making your copy feel more like you and less like a generic chatbot.

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
• Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
• To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

In this episode of Higher Purpose Marketing Strategy, we're chatting about how to discover your brand’s unique personality in 20 minutes or less.

If your messaging feels robotic or just like everyone else’s, this practical, fast-paced episode will help you humanize your brand voice, clarify your tone, and stand out with messaging that actually sounds like you.

We'll go through a series of rapid-fire questions (plus some deeper prompts) to help you define your brand’s voice, energy, and values.

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To purchase a Messaging Audit, visit https://www.beweirdmarketing.com/audit
• Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
• To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

Is your messaging starting to sound a little… robotic?

You’re not alone, and in this episode, I’m breaking down why bland, AI-generated copy and stiff corporate language are holding your brand back.

We’ll explore how to make your content sound more like a real human (you!), why personality is your marketing superpower, and how even big brands like Dove and Ben & Jerry’s are winning hearts with authenticity.

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To purchase a marketing audit, visit https://www.beweirdmarketing.com/audit
• Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
• To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
• Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
• To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

If you’ve ever wondered how to stand out in a saturated market without a huge marketing budget, this episode is for you.

I’m breaking down real stories of incredible customer service moments that left people raving and loyal for life. These aren’t just feel-good tales; they’re practical examples of how creating intentional customer experience touchpoints builds trust, fuels word-of-mouth, and turns clients into superfans.

Looking for more resources? Ready to work together? Start here:

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
• Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
• To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

It’s not your funnel. It’s not your hashtags. It’s not even your ad budget. If your customer experience is forgettable—or worse, frustrating—it’s costing you leads, loyalty, and long-term growth. On today's show, I’m breaking down why customer experience is the most underrated (and most powerful) marketing strategy heading into 2025. We’ll talk about how service-obsessed businesses earn more referrals, retain more clients, and grow with integrity—even in a crowded market.

Looking for more resources? Ready to work together? Start here:

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
• Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
• To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

In today's unpredictable world, protecting your mindset is just as important as protecting your business strategy. On today's show, we'll dive into Fourth Wing by Rebecca Yarros and explore how Violet's mental shields are a powerful analogy for us as Christian business owners. We'll talk about: - Why mental resilience is critical for sustainable business growth - How to recognize when your shields are slipping - Practical ways to guard your mind against fear, comparison, and discouragement - How faith plays a central role in keeping your mindset strong Whether you're navigating a tough season or just need a reminder to stay grounded, this conversation will help you build the mental endurance you need to lead your business—and yourself—with strength and purpose.

Looking for more resources? Ready to work together? Start here:

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
• Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
• To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices