In this episode, we sit down with Luis and Julissa Torres, the powerhouse duo behind LTR Concrete, to uncover the grit, vision, and strategy it takes to run a successful concrete business in the heart of Los Angeles. From humble beginnings to becoming a trusted name in their area, the couple share their journey of entrepreneurship, the challenges they faced breaking into a competitive industry, and how they’ve built a brand grounded in integrity, craftsmanship, and community.

In this episode of Hard Hat Talks, I sit down with Ernie Jessop from EZ Footings to discuss how their innovative concrete forming solutions are making foundation work faster, easier, and more efficient. We dive into the benefits of their system, how it compares to traditional methods, and why contractors are making the switch. Whether you're in the concrete industry or just curious about the latest in construction innovation, this is a conversation you won’t want to miss!

In this episode of Hard Hat Talks, we sit down with a seasoned specialty foreman Peter Pekkela with Ace Avant Concrete Construction to break down what it takes to build a successful career in the concrete industry. From learning the trade to leading crews on complex projects, he shares real insights on the skills, mindset, and work ethic needed to move up in the field.

We cover the realities of the job, the challenges of leadership, and how to take advantage of career opportunities in concrete construction. Whether you’re just starting out or looking to advance, this conversation delivers practical advice from someone who’s been there.

Episode Title: Video Marketing Basics for Concrete Contractors

In this episode of Hard Hat Talks, we break down the essentials of video marketing for concrete contractors. From showcasing your craftsmanship to building trust with potential clients, video is one of the most powerful tools in the construction industry.

In this episode of Hard Hat Talks, we’re diving deep into one of the most critical aspects of the construction industry—safety. Joining us is Leo Saldierna, the Director of Safety at Ace Avant Concrete Construction. He brings years of experience in keeping job sites safe and ensuring workers go home injury-free.